The team's communication is always, always best in class. They are accessible quickly through any number of channels, always willing to jump in and assist, and able to think creatively to find a solution even to unique business issues. They are amazing at predicting our needs and consistently keep our community engaged and active.

The platform itself is easy to use and I find very intuitive. Making a survey and sending it out to just the right cohort is a snap. It's also easy to pull down responses and quickly turn those into insights, whether it be a survey I launched or a quick poll put together by our community management team.

The Analytics tab has been a great way to share metrics out to wider org stakeholders as well, easing our ability to show value to those not on the platform.

I am quite literally on the platform every day and have used other big names in the industry and have really enjoyed using Alida this year.

It would be helpful to have a bit more control over sending research insights off-platform, though I recognize the assocaited risks of this. And there are ways to mitigate those besides. Some of the survey building features can feel a bit redundant at times, such as always having to drag question type back from the main screen to the side panel instead of quickly adding a new question on the side panel itself.

Occasionally sales can be perceived as a bit pushy though this likely goes with the business territory.

Still, my team and I are very happy with the Alida experience and look forward to continuing this partnership in 2025.

We had ongoing issues recruting and retaining niche research participants for our field of study. It's not enough to go get these people; you have to work to keep them engaged and in community. Alida continues to do that and has grown our community substantially in the last two quarters.

Alida is enabling us to bring the voices of our customers into decisions we are making. It is an intuitive, easy-to-use tool and we're able to gather feedback quickly.

Clunky reporting, but improvements have been made and they seem to listen to their customer's feedback and enhancement requests.

Alida helps us validate decisions and projects we're working on to improve patient and family experiences.

The overal service provide is outstanding. The platform is user friendly and they continue to grow the UI keeping ahead of the industry standard.

While there is a plethora of help and training docs and videos, it can be a bit overwhelming and hard to search for what you're specifically looking for.

As local networks & a streaming app, having a panel of our actual viewers & users is super benefical to our overal business.

Love the quick turn-around DIY approach which enables cross-functional team members to easily run their own targeted surveys. Alida is our "go-to" for many VOC research needs, from brand messaging to product development and most recently for ethnographic research using a combination of their survey platform and video discussions. Further, Alida's customer service team is one of the best I've worked with - super responsive, knowledgeable and interested in understanding our needs to help drive our business.

I can't think of anything I dislike about Alida. As long as we continually monitor our panel and keep them engaged, then we get the high quality responses and feedback we need.

Product design optimization, new concept sentiment, brand messaging and logo development to name a few. Having our panel to pulse as needed is invaluable in saving time and money compared to running custom research projects.

I love the overall experience with Alida. The platform is incredibly user friendly and intuitive. It makes naviagting the process easy allowing you to work smarter not harder. Beyond the the Alida platform itself, Alida has the best customer success reps. I am so grateful for all the support that they constantly provide. They are thorough, detail oriented and quick to respond.

N/A - I have found that Alida suits the needs for my research role

Alida benefits our team across many different business areas including monitoring the companies brand health, helping to establish marketing strategies, getting quick pulses on the current state of the industry, and more

I enjoy that using Alida is for the most part user friendly and makes survey development easier. I think the community aspect is great and allows our brand to connect and bring value to our customers.

I know this is in the works but I would love to see that simplicity and ease brought over to data visualization. It would be great to visualize trending data specifically and the ability to include weighting that is already in survey reports.

Alida helps us to develop and field multiple studies in a short time frame while making data analysis easier for us through reports. This helps with the speed of our output and keeps all of that work in a centralized place.

My favorite thing about the platform is that it is very easy to program and test surveys with a good variety of question types, survey logic, and page elements.

The Premier Community Management service has reinivorgated our community to optimize customer experiences with the platform while collaborating with Alida team members.

The look and feel of the survey designs could be improved somewhat. I do not always find every question type fits nicely on one page, which can create an awkward survey experience for survey takers.

Alida creates a platform for us to create an online community of customers we can regularly engage with to improve product improvements and change.

Alida helps us "accomplish more with less". We're all faced with budget limitations and economic headwinds. We've been able to continue to serve the needs of our business with customer insights for product development and innovation with our Alida tools and one person managing them. Saves time and money over sourcing external firms for one-off projects, and helps us be client focused in how we build and prioritize.

We tend to be up-sold with every new cabability and innovation. This makes sense to a certain extent, and shows how they are continuing to evolve their tools which is something you want from a technology partner. But it would be nice to not have to keep going back to finance every year for more and more $

Client insights, usability research, voice of the customer surveys, client advisory boards, etc.

1. Having your community and your surveys/focus groups hosted on one platform lets you do so much with the data you have.

2. Progressive profiling enables targeted and efficient surveying with higher-than-your-average-CRM- reponse-rate.

3. Very engaged customer success and technical support teams. Promptly available, friendly & know their stuff!

1. Some technical issues with the website can occasionally interrupt an otherwise smooth experience.

2. Not being able to immediately get notifications of customers posts and emails.

Hosting all our research in-house is creating huge savings.