Airops, in my opinion, offers some of the best training and access to education through its cohorts. Having recently completed their content engineering cohort, I can honestly say their team is second to none as well. The coaching and guidance throughout the cohort made a genuinely positive impact on me, and it’s one of the main reasons I was able to find success.

That combination helped me fine-tune my skills, but even more importantly, it improved how I build my workflows and playbooks. This platform really has it all, and when you pair it with the team and the training, you’ll understand what I mean if you join a future cohort. My vote? Airops is the best, and you should strongly consider not only their training, but also using their platform for your AEO/GEO, content engineering, and more.

Oh, and the built-in AI is fantastic—Quill (and the use of CoPilot) is amazing. Review collected by and hosted on G2.com.

At this time and point, I do not have any negative things to say about AirOps and the experience that I had. Review collected by and hosted on G2.com.

The AirOps Content Engineering Cohort completely changes how you think about content production. Instead of treating content as a series of one-off tasks, the program teaches you to build scalable systems and workflows. The hands-on approach was the biggest differentiator. Every session pushed you to build real workflows solving actual problems, not just watch demos. The curriculum covering AEO, AI Overview optimization, and AI-powered content workflows is directly applicable to what B2B marketing teams need right now.

The enablement team was exceptional. They stayed well past meeting times to answer questions and help anyone who was struggling. They genuinely encouraged and supported every person's individual goals for being in the program. That level of care and commitment to participant success is rare and made a real difference in the learning experience.

The instruction and peer community were both genuinely high quality. Review collected by and hosted on G2.com.

The only drawback is I wish the course was a little longer. There's such a great opportunity to learn more. Review collected by and hosted on G2.com.

I love the ability to do things that would of taken weeks and months to get done to do them in just a few hours or days, the time saving ability is crucial Review collected by and hosted on G2.com.

i would say that it is not the most intuitive tool to learn, I like the AI abilities but it can be so robust that sometime I'm not sure where to start and why Review collected by and hosted on G2.com.

AirOps makes it easier to understand and use their product through tutorials, free courses, cohorts, and Zoom sessions. It's really important because the idea of a "content engineer" can be quite intimidating for people who consider themselves non-technical. And once you get the hang of using AirOps and building workflows, it gets easier and easier while making your life easier and more efficient when it comes to content creation and beyond. Review collected by and hosted on G2.com.

This is not a dislike, but it can be quite technical at times, which is why they've done well by creating and making available so many resources for training and learning. Review collected by and hosted on G2.com.

AirOps makes it so easy to see exactly what is and is not working on my site, and then does an amazing job of helping me figure out what action to actually take from there. I've tried using some other tools, even just for SEO, but found that the next steps were not always obvious to me.

Being able to query AirOps live within the Claude MCP has also made the process more extensible for those times when I need to answer questions for my team that aren't directly addressable in the platform. I participated in one of the training cohorts and thought it was so well-paced with great exercises to help us use the platform to its fullest capacity.

The content output I get from my playbooks is what I've been most impressed by though! Review collected by and hosted on G2.com.

AirOps is a bit more expensive than other tools I've been quoted, but I find it so much easier and more efficient to get great output out of that I think the pricing difference is more than worth it. The tool gets us to the answers we need and the actions make a measurable difference almost right away. Review collected by and hosted on G2.com.

It's extremely easy to use—Quill makes it super straightforward to create Playbooks and Grids. The ability to upload Brand Guidelines and other reference material ensures any content being created avoids the AI slop cycle. It's made it much easier for me to identify pages that need updates and to track opportunities for new content. Review collected by and hosted on G2.com.

I honestly don't have any downsides. Of all the tools I've used, AirOps was the most intuitive. Review collected by and hosted on G2.com.

I like how simple it is to create workflows on AirOps, as there's virtually every tool any marketer would use. These include SEO tools like Ahrefs, top-tier LLMs, AEO tools, and even project management tools. What I really love is the built-in Copilot option that helps when creating workflows. It can suggest steps to add or even create an entire workflow for you as long as you have a good idea. The process is seamless and with the cohort, you can get new ideas to make use of AirOps in all things content. Review collected by and hosted on G2.com.

I'm yet to come across anything that would make AirOps a turn-off. My experinence so far has been all positive. Review collected by and hosted on G2.com.

The Insights + Playbooks combo is genuinely useful once you get the hang of it. I came in through their Content Engineer cohort which helped a lot. Got early access to Quill, the agentic playbooks are a nice step up from the classic workflow builder. Review collected by and hosted on G2.com.

The new interface took some adjustment, I missed the more visual workflow view at first. Runs can be slow. Worth it for the output quality Review collected by and hosted on G2.com.

What I like most is the flexibility it gives you. It lets you build really complex systems and tailor them to what you need. Review collected by and hosted on G2.com.

I like everything about it. Could it be improved? Sure—there’s always room for improvement. But is there anything I actually dislike? No. Review collected by and hosted on G2.com.

What I found most helpful is the Copilot inside the Workflow editor. It knows the product so well that it helps you not only answer questions but implement solutions.

The tool has good UX, it's easy to learn, and it has many options for customization. The learning hub is very helpful and contains many resources for learning. Review collected by and hosted on G2.com.

So far, my experience has been positive, nothing to change at this point. Review collected by and hosted on G2.com.