# Agent Mask Reviews
**Vendor:** Agent Mask  
**Category:** [Data De-Identification Tools](https://www.g2.com/categories/data-de-identification)
## About Agent Mask
Agent Mask helps teams safely use sensitive data that already lives in Snowflake. It detects and de-identifies PII and PHI in support tickets, call transcripts, clinical notes, intake forms, chat logs, AI outputs, PDFs, DOCX files, images, and DICOM files. Because Agent Mask runs as a Snowflake Native App, sensitive data stays inside the customer’s Snowflake account. There are no external APIs to send data to, no separate masking infrastructure to manage, and no copy-and-export workflow that creates more risk. Teams can call Agent Mask directly from SQL to return de-identified output while keeping the original data intact. It supports multiple de-identification strategies, including typed placeholders, fixed redaction labels, character masking, hashing for analytics joins, encryption, synthetic replacements, and detect-only mode. Agent Mask is especially useful for regulated analytics and AI workflows where teams need to preserve the value of unstructured data without exposing the people, identifiers, or protected details inside it. Identity-aware masking can keep references consistent across columns or long-form text, so “John Smith,” “John,” and “Dr. Smith” can resolve to the same placeholder when they refer to the same person. Key Capabilities Snowflake-native PII/PHI de-identification Zero data egress from the customer’s Snowflake account One SQL function for text and document masking workflows Support for PDFs, DOCX, images, DICOM, and free-form text Stable placeholders for analytics and join-preserving workflows Custom entity detection for domain-specific IDs, terms, and records Per-entity masking strategies for different compliance and analytics needs






- [View Agent Mask pricing details and edition comparison](https://www.g2.com/products/agent-mask/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-27+17%3A57%3A42+-0500&secure%5Bsession_id%5D=50528992-a057-41c6-ac40-763080131bed&secure%5Btoken%5D=a1fe667481d187c1598155e790d62540130d6b7c4e089916a171943daab24b49&format=llm_user)

## Agent Mask Features
**Compliance**
- GDPR compliant
- CCPA compliant

**Functionality**
- Static pseudonymization
- Dynamic pseudonymization
- Batch de-identification

**Connectivity**
- Mobile SDK
- Web services APIs