I started using Adobe Experience Manager a few months ago while exploring different Adobe tools, and my experience has been positive so far. One thing I found useful is how it helps manage website content and digital assets in a more organized and professional way. In the beginning it took some time to understand the workflow, but after learning the basics, updating content and managing pages became much easier. I also liked that it supports better collaboration for teams working on content and digital projects. Review collected by and hosted on G2.com.

Since I started using Adobe Experience Manager a few months ago as a learner, one thing I found difficult was that the platform can feel complex for beginners at first. Some features, workflows, and setup steps take time to understand properly, especially for users who are new to content management systems. Because of this learning curve, I was not able to continue using it regularly for some time. I think Adobe could improve the beginner experience by adding simpler tutorials, guided walkthroughs, and more beginner-friendly documentation. This would make it easier for new users and buyers to adopt the platform faster. Review collected by and hosted on G2.com.

What I like best about Adobe Experience Manager is how powerful and flexible it is for managing digital content at scale. It makes it easier to create, manage, and deliver content across multiple channels from a single platform. The integration with other Adobe tools is a big advantage, especially when working on end to end digital experiences. I also like the content authoring capabilities, which allow teams to collaborate efficiently and maintain consistency across websites and applications. Review collected by and hosted on G2.com.

What I dislike about Adobe Experience Manager is the complexity involved in setup and maintenance. It has a steep learning curve, especially for new users or smaller teams without dedicated support. Performance can sometimes depend on proper configuration, and customization often requires technical expertise, which can increase implementation time and cost. Review collected by and hosted on G2.com.

It is honestly very powerful once everything is set up. The dashboard gives a clear overview of sites, assets, workflows and analytics all in one place, which is helpful when managing multiple projects. I liked the way it handles digital assets, having images, documents and videos all organized with metadata makes content reuse much easier. Review collected by and hosted on G2.com.

It’s not beginner-friendly at all. The UI looks clean, but under the hood it’s quite complex. Even simple tasks sometimes take more steps than expected. And obviously - pricing. This is not something for small projects or startups unless you have a serious budget. Review collected by and hosted on G2.com.

The ability to manage structured and unstructured content in a unified platform—whether it’s for websites, mobile apps, or headless delivery—is a game-changer for enterprise teams. I particularly appreciate the flexibility of AEM Sites and how seamlessly it works with Adobe Analytics, Target, and Assets. Authoring is intuitive with editable templates and content fragments, and the new Edge Delivery Services offer a modern, light-weight and scalable approach to performance. AEM also provides strong version control, workflow automation, and granular permissions, making it easy to maintain governance without sacrificing agility. Review collected by and hosted on G2.com.

The learning curve could be steep, and proper enablement is crucial to unlock its full potential. Upgrades and deployments (especially in on-prem or AMS setups) can be cumbersome without deep AEM expertise. The UI can feel sluggish at times, and certain features—like MSM or tag management—still feel dated or unintuitive. Also, customization often requires significant development effort, which can slow down time-to-market. Licensing and support costs are also on the higher side, which may not suit smaller teams or organizations. Review collected by and hosted on G2.com.

I really like the drag-and-drop functionality in the Touch UI. Once our developers set up the components, it’s actually very easy for me to build out landing pages without any need to touch any code. And The Digital Asset Management (DAM) part is also a lifesaver because being able to search for an image and edit its metadata right there saves me a lot of time. And the Versioning system is also very great because if I mess up a page, all I have to do is, roll it back to a previous version in just one click. Review collected by and hosted on G2.com.

The learning curve is serious. It took me a good few weeks to really feel comfortable with the authoring workflow. Also, it can be frustratingly dependent on IT. If I want to change something slightly outside of the pre-set templates, I’m stuck until a developer can build it for me. The authoring interface can also get pretty laggy during peak hours. And those are actually some cons of it. Review collected by and hosted on G2.com.

I like Adobe Experience Manager for its ability to combine scalability and collaboration in one platform, allowing marketing teams to manage content independently without having to wait on developers for every change. This significantly speeds up delivery. I also appreciate the component-based architecture, which supports reusability across websites. From an analytical perspective, AEM makes tracking and measurement more standardized since the same components can be used consistently across pages. Its integration capabilities in tracking and measurement are very useful. Review collected by and hosted on G2.com.

Well, about Adobe Experience Manager, you know, I think one of the areas that can be challenging is the learning curve. AEM is a very powerful platform, but for new users, especially content authors or teams new to Adobe products, it can take some time to understand the workflows and features. Another area is implementation complexity. Setting up templates, components, workflows, and integrations in large enterprise environments can require significant planning and coordination between business and technical teams. Review collected by and hosted on G2.com.

I liked the level of control and organization that Adobe Experience Manager provides for large content ecosystems. Once the workflows and structure are set up properly, it becomes much easier for multiple teams to collaborate without creating conflicts or losing track of assets. I also appreciated its flexibility for managing enterprise-scale content operations. The asset management capabilities, content structuring, and permission handling were especially useful during larger client projects where different teams needed different levels of access and visibility. The asset management side reduced confusion around versioning and duplicate assets, which used to happen often. Content structuring made scalability easier, and permission handling allowed different stakeholders appropriate access, reducing publishing issues. Review collected by and hosted on G2.com.

One area that could definitely improve is the overall learning curve, especially for new users or non-technical stakeholders. AEM is powerful, but because of how feature-heavy it is, onboarding can feel slightly overwhelming at the beginning if teams are not already familiar with enterprise content systems. We also noticed that some workflows can become slower when there are multiple layers of approvals, permissions, or heavily customized implementations involved. For smaller teams or fast-moving projects, that complexity can sometimes feel heavier than necessary. Another thing I think could improve is the UI experience in certain admin and content management sections. Some areas feel a bit dated or require more clicks than expected for routine tasks. Once teams get used to it the workflow becomes manageable, but the initial experience could definitely be smoother. Review collected by and hosted on G2.com.

- Easy page creation that helps in creating Training Modules.

- Allows you to add Images, Videos that improves the overall quality of content.

- Easy to update existing content/Modules that makes the content up to date without much hassle. Review collected by and hosted on G2.com.

- Due to lot of options, a new user can find it little complex to use.

- Probably because of the features AEM has, sometimes it acts slow.

- For making small changes, we have to follow the same steps like we do to create a content and navigate through multiple layers edit/modify. This makes it a bit irritating at times. Review collected by and hosted on G2.com.

I like Adobe Experience Manager for its scalability and the opportunities it unlocks. The integration across all Adobe products is impressive. We use it to develop, stage, and publish content in nine different languages, which helps us personalize content by industry, company, and title. The ability to scale quickly to meet the needs of different target audiences is invaluable. The platform lets business users create content without getting bogged down with complex technology. We also appreciate how we can pull data into Customer Journey Analytics to gain insights and optimize experiences with Adobe Target. Review collected by and hosted on G2.com.

There's a lot of complexity with a platform that's as far-reaching as Adobe Experience Manager. It's more little things like having to refresh a page to get edits to show and other little quirks that you learn to live with after years of using it. Review collected by and hosted on G2.com.

I think that Adobe Experience Manager is a great tool for our organization to automate, review, and approve content and have it published to our site. I'm very excited about the amount of leveraging and better enhanced technology we will be able to utilize with Adobe Experience Manager. It has been essential in keeping us ahead in the game. Adobe Experience Manager helps us edit, review, automate, and publish our brand content and assets, delivering more variety and knowledge to our site visitors. I like that Adobe Experience Manager has made it easier to automate our home site pages with different components and fragments, keeping us up-to-date with consistently changing trends. It has made it easier on our Marketing Ops team with updates and publishing pages that we would like to highlight. It's faster and more innovative for our team and overall. Review collected by and hosted on G2.com.

We would like to have some of the components we use more updated and conjoined. We mostly want to improve our core components, like Title, Text and Image. Having more flexible components that a more diverse style guide would be great improvements. Review collected by and hosted on G2.com.