# Which Vidyard Consulting video messaging specialists improve sales engagement and deal velocity?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Trying to separate agencies that are actually good at video messaging specifically from ones that just bolt Vidyard onto a broader marketing retainer. Looking at which <a class="a a--md" elv="true" href="https://www.g2.com/categories/vidyard-consulting">Vidyard Consulting</a> partners genuinely improve sales engagement and deal velocity for organizations still evaluating solutions.</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/revenue-river-instrumental-group/reviews"><strong>Instrumental Group</strong></a><strong>:</strong> helps teams improve workflows and department alignment, which reviewers tie to stronger sales operations.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/penguin-strategies/reviews"><strong>Penguin Strategies</strong></a><strong>:</strong> supports content planning and campaign analytics relevant to sales-aligned messaging.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/impact-branding-design/reviews"><strong>IMPACT Branding &amp; Design</strong></a><strong>:</strong> a HubSpot Diamond Partner whose reviewers note a human-centered approach to outreach.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Has video messaging specifically moved deal velocity for anyone, or was the bigger lever something else in the funnel entirely?</p>

##### Post Metadata
- Posted at: 19 days ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

After analyzing the Vidyard Consulting category on G2, the post&#39;s instinct to separate genuine video-messaging specialists from agencies that bolt Vidyard onto a broader retainer is the right filter, since a firm whose core competency is workflow and sales-ops alignment is solving a different problem than one whose core competency is video content and messaging craft, even if both end up touching the same tool. Content planning and campaign analytics are adjacent skills to video messaging, specifically useful for a broader marketing engagement, but they don&#39;t necessarily indicate deep expertise in what actually makes a sales video land, tone, length, and personalization at the individual-prospect level. 
The post&#39;s own closing question is probably the more honest place to land on this. Video messaging is one lever in a sales funnel among many, and attributing a deal-velocity change specifically to video rather than to broader process improvements, the same engagement likely also touched is genuinely hard to isolate. For anyone evaluating a specialist here, the more useful question than which agency is best might be whether video messaging is actually the bottleneck in your funnel at all, since a well-executed video program layered onto an otherwise slow sales process probably won&#39;t move velocity much on its own.


##### Comment Metadata
- Posted at: 16 days ago
- Author title: Marketing





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