# Which retail media advertising platforms have the best Amazon Marketing Cloud integration and advanced analytics for brands that want to go beyond last-click attribution?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi everyone, retail media advertising platforms with the best Amazon Marketing Cloud integration should help brands go beyond last-click attribution without requiring every analysis to start with SQL.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">The clearest differences in the<a class="a a--md" elv="true" href="https://www.g2.com/categories/retail-media-advertising-platforms"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/retail-media-advertising-platforms">retail media advertising platforms</a> category are:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/intentwise/reviews"><strong>Intentwise</strong></a> connects AMC data with pre-built query templates and visualizations for path to purchase, audience overlap, and incrementality.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adbrew/reviews"><strong>Adbrew</strong></a> makes AMC reports and audience creation accessible without SQL, including activation across DSP and Sponsored Ads.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/pacvue/reviews"><strong>Pacvue</strong></a> uses natural-language prompts to generate AMC queries and combines those insights with Share of Voice reporting.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/quartile-quartile/reviews"><strong>Quartile</strong></a> takes a more managed approach, with account teams pulling and interpreting AMC insights for the brand.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Intentwise appears strongest for teams that want to explore AMC directly. Adbrew and Pacvue reduce technical friction, while Quartile may suit brands that prefer expert support over self-service analysis.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For brands running Sponsored Ads and DSP together, has AMC reporting materially changed budget allocation, or has it mainly validated what last-click data already suggested?</p>

##### Post Metadata
- Posted at: 27 days ago
- Author title: Marketer
- Net upvotes: 1


## Comments
### Comment 1

Honestly curious how many people are using AMC insights to actually change their budget split vs. just validating what they already suspected. We ran a path-to-purchase analysis and it mostly confirmed our gut, which was fine but not exactly transformative. Maybe we weren&#39;t asking the right questions, I don&#39;t know.

##### Comment Metadata
- Posted at: 20 days ago
- Author title: SEO Content Specialist





## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: over 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: over 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: about 13 years ago
  - Comments: 4