# Which retail media advertising platforms have the best Amazon Marketing Cloud integration and advanced analytics for brands that want to go beyond last-click attribution?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi everyone, retail media advertising platforms with the best Amazon Marketing Cloud integration should help brands go beyond last-click attribution without requiring every analysis to start with SQL.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">The clearest differences in the<a class="a a--md" elv="true" href="https://www.g2.com/categories/retail-media-advertising-platforms"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/retail-media-advertising-platforms">retail media advertising platforms</a> category are:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/intentwise/reviews"><strong>Intentwise</strong></a> connects AMC data with pre-built query templates and visualizations for path to purchase, audience overlap, and incrementality.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adbrew/reviews"><strong>Adbrew</strong></a> makes AMC reports and audience creation accessible without SQL, including activation across DSP and Sponsored Ads.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/pacvue/reviews"><strong>Pacvue</strong></a> uses natural-language prompts to generate AMC queries and combines those insights with Share of Voice reporting.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/quartile-quartile/reviews"><strong>Quartile</strong></a> takes a more managed approach, with account teams pulling and interpreting AMC insights for the brand.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Intentwise appears strongest for teams that want to explore AMC directly. Adbrew and Pacvue reduce technical friction, while Quartile may suit brands that prefer expert support over self-service analysis.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For brands running Sponsored Ads and DSP together, has AMC reporting materially changed budget allocation, or has it mainly validated what last-click data already suggested?</p>

##### Post Metadata
- Posted at: 3 months ago
- Author title: Marketer
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;The real question is whether AMC insights change budget allocation or just validate last-click data. Teams finding genuine shifts usually describe discovering audience overlap or incrementality patterns last-click buried, which then redirects spend. If AMC just confirms what you already thought, the tool is working but the insights aren&#39;t changing decisions.&lt;/p&gt;

##### Comment Metadata
- Posted at: 13 days ago
- Author title: Marketing Executive



### Comment 2

&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(0, 0, 0);&quot;&gt;For us AMC reporting has actually shifted budget allocation, not just confirmed what last-click already showed. Intentwise&#39;s pre-built templates for path-to-purchase made it easy enough to see overlap between DSP and Sponsored Ads that we moved some spend based on it.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;

##### Comment Metadata
- Posted at: 14 days ago
- Author title: SEO Content Writer



### Comment 3

&lt;p&gt;I’d expect AMC to change budget allocation most when Sponsored Ads and DSP look successful individually but play different roles in the same customer journey. Path-to-purchase and incrementality analysis should make it easier to see where one channel is assisting the other, rather than giving all the credit to the final click.&lt;/p&gt;

##### Comment Metadata
- Posted at: 15 days ago



### Comment 4

Honestly curious how many people are using AMC insights to actually change their budget split vs. just validating what they already suspected. We ran a path-to-purchase analysis and it mostly confirmed our gut, which was fine but not exactly transformative. Maybe we weren&#39;t asking the right questions, I don&#39;t know.

##### Comment Metadata
- Posted at: 2 months ago
- Author title: SEO Content Specialist





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