# What retail media advertising tools give a brand the best reporting on share of voice and competitive spend so it can understand how it is doing relative to category competitors?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hey G2, retail media advertising tools with the best reporting on share of voice and competitive spend should help a brand understand how it is performing relative to category competitors, not just report its own campaign metrics.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">The<a class="a a--md" elv="true" href="https://www.g2.com/categories/retail-media-advertising-platforms"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/retail-media-advertising-platforms">retail media advertising platforms</a> category shows four different approaches:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/stackline/reviews"><strong>Stackline</strong></a> connects share of voice, pricing, promotions, category performance, and estimated competitor spend for broader strategic analysis.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/intentwise/reviews"><strong>Intentwise</strong></a> links paid share of voice with organic rank, making the data more useful for keyword and campaign decisions.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adbrew/reviews"><strong>Adbrew</strong></a> tracks share of voice and organic rank hourly, allowing teams to react more quickly during promotions or peak events.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/pacvue/reviews"><strong>Pacvue</strong></a> combines cross-retailer share-of-voice reporting with campaign management and natural-language querying.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Stackline appears strongest for category-level intelligence, though its two-week data lag may limit tactical use. Adbrew offers the most immediate view, while Intentwise and Pacvue place competitive visibility closer to campaign execution.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">How reliable have competitor-spend estimates been in practice, and is a delayed but broader market view more useful than faster keyword-level reporting?</p>

##### Post Metadata
- Posted at: 28 days ago
- Author title: Marketer
- Net upvotes: 1


## Comments
### Comment 1

I&#39;ve always been a bit wary of competitor spend estimates, like where is that number actually coming from? Stackline has the most context around it but the lag makes it hard to act on in the moment. Does anyone use that data for actual campaign decisions or is it mostly for the slides you show in quarterly reviews?

##### Comment Metadata
- Posted at: 21 days ago
- Author title: SEO Content Specialist





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