# What retail media advertising tools give a brand the best reporting on share of voice and competitive spend so it can understand how it is doing relative to category competitors?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hey G2, retail media advertising tools with the best reporting on share of voice and competitive spend should help a brand understand how it is performing relative to category competitors, not just report its own campaign metrics.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">The<a class="a a--md" elv="true" href="https://www.g2.com/categories/retail-media-advertising-platforms"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/retail-media-advertising-platforms">retail media advertising platforms</a> category shows four different approaches:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/stackline/reviews"><strong>Stackline</strong></a> connects share of voice, pricing, promotions, category performance, and estimated competitor spend for broader strategic analysis.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/intentwise/reviews"><strong>Intentwise</strong></a> links paid share of voice with organic rank, making the data more useful for keyword and campaign decisions.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adbrew/reviews"><strong>Adbrew</strong></a> tracks share of voice and organic rank hourly, allowing teams to react more quickly during promotions or peak events.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/pacvue/reviews"><strong>Pacvue</strong></a> combines cross-retailer share-of-voice reporting with campaign management and natural-language querying.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Stackline appears strongest for category-level intelligence, though its two-week data lag may limit tactical use. Adbrew offers the most immediate view, while Intentwise and Pacvue place competitive visibility closer to campaign execution.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">How reliable have competitor-spend estimates been in practice, and is a delayed but broader market view more useful than faster keyword-level reporting?</p>

##### Post Metadata
- Posted at: 3 months ago
- Author title: Marketer
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;For digging into the data quickly, Pacvue combining cross-retailer share of voice with natural-language querying is what I&#39;d want. Asking a direct question instead of building a report first would get a team to a decision faster during a live campaign.&lt;/span&gt;&lt;/p&gt;

##### Comment Metadata
- Posted at: 13 days ago
- Author title: Marketing



### Comment 2

&lt;p&gt;I’d be careful comparing share of voice without separating paid visibility from actual category performance. A competitor can buy more visibility while losing organic rank or sales share, and the opposite can happen too. The most useful reporting would let me see those signals together so I can tell whether a competitor is genuinely gaining ground or simply spending harder for visibility.&lt;/p&gt;

##### Comment Metadata
- Posted at: 18 days ago
- Author title: Writer



### Comment 3

&lt;p&gt;Adbrew sounds like a strong fit for the peak-event use case you&#39;re describing. Hourly share of voice and organic rank tracking is exactly the cadence you need during a Prime Day or a promo window, when the decision window is hours rather than weeks. Stackline&#39;s broader category picture and that hourly view feel like they answer two different planning questions rather than competing for the same one.&lt;/p&gt;

##### Comment Metadata
- Posted at: 19 days ago
- Author title: Tech Consultant



### Comment 4

I&#39;ve always been a bit wary of competitor spend estimates, like where is that number actually coming from? Stackline has the most context around it but the lag makes it hard to act on in the moment. Does anyone use that data for actual campaign decisions or is it mostly for the slides you show in quarterly reviews?

##### Comment Metadata
- Posted at: 2 months ago
- Author title: SEO Content Specialist





## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: over 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: over 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: over 13 years ago
  - Comments: 4