# How do your email tools improve deliverability and campaign optimization?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I’ve been exploring different <a class="a a--md" elv="true" href="https://www.g2.com/categories/email-marketing">email platforms</a> and trying to understand what actually helps improve performance - not just flashy features, but things that genuinely move the needle in terms of <strong>deliverability</strong> and <strong>optimization</strong>.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Some tools on G2 mention built-in email deliverability tools, and I’m curious on how much of that really makes a difference in practice.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If you’ve been sending email campaigns for a while:</p><ul>
<li>What features or practices have actually helped you land in the inbox more consistently?</li>
<li>Are there specific deliverability tools or reports you rely on?</li>
<li>What’s been useful for optimizing subject lines, send times, or overall engagement?</li>
<li>Any lessons learned from campaigns that struggled with deliverability?</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Would love to hear what’s working for you, especially if you're using tools like Mailchimp, MailerLite, or others listed on G2. Thanks in advance for sharing!</p>

##### Post Metadata
- Posted at: 12 months ago
- Author title: SEO Outreach Specialist
- Net upvotes: 1




## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: about 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: about 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: about 13 years ago
  - Comments: 4