# How do you use your email marketing tools in real campaigns?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I’ve been testing out a few <a class="a a--md" elv="true" href="https://www.g2.com/categories/email-marketing">email marketing platforms</a> lately, and while I’ve seen a lot of feature lists and demos (and spent quite a bit of time reading reviews on G2), &amp; I’m interested in real-world usage. I’d love to hear how people are actually using these platforms in live campaigns- not just what they <em>could</em> do, but what they <em>do</em> do. </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If you’re running email marketing campaigns regularly:</p><ul>
<li>Can you share some email marketing examples from your own campaigns that worked well?</li>
<li>How do you use your tool for segmentation, automations, or A/B testing?</li>
<li>What types of emails (newsletters, drip sequences, promos, onboarding flows) do you send the most?</li>
<li>What features save you time or make your campaigns more effective?</li>
<li>Are there any lessons you’ve learned from campaigns that didn’t go as planned?</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Whether you're a solo creator, work with a small team, or run things for a larger org, I’d appreciate any behind-the-scenes insights. Especially interested in examples of how you structure emails, track performance, or use built-in tools for scheduling, personalization, etc.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Thanks in advance for sharing your experience!</p>

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- Posted at: about 1 year ago
- Author title: SEO Outreach Specialist
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