Social Media Analytics Software Resources

Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Social Media Analytics Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.

Contents

Social Media Analytics Software Articles

175+ Must-Know Social Media Statistics for 2025

You can list many reasons why social media is an integral part of our society.

by Mara Calvello

The 10 Social Media Metrics You Can't Afford to Forget

The more data we collect about our marketing activities, the more doors can open to lead us to further success.

by Daniella Alscher

Why Your Brand Should Use a Social Media Calendar (+Templates)

Organization is at the core of a strong social media strategy.

by Alexa Drake

Social Media Analytics Software Glossary Terms

Social Media Monitoring

Social media monitoring involves tracking and analyzing social media conversations and brand and product mentions. Discover benefits and best practices.

by Kelly Fiorini

Product Launch

Companies plan product launches to debut their new products. Learn the types, benefits, and steps to ensure product launches are successful.

by Alyssa Towns

Text Mining

Text mining automatically transforms unstructured textual data into easily analyzed structured data. Learn more about its techniques and applications.

by Kelly Fiorini

Social Feedback

Social feedback is how users share their opinions about content on social media platforms. Learn how it helps creators shape their messaging.

by Kelly Fiorini

Social Engagement

Social engagement is the level of interaction people or brands have with online communities, helping build relationships, trust, and audience loyalty.

by Brittany K. King

Social Media Analytics Software Discussions

Question on: Sprout Social

Do other people have trouble getting the tag feature to drop down and work?

Sometimes nothing happen when I type and it take several tries to activate the @ tag.

Seconding Beth here, it depends on which network you are using but typically making sure there is a space on either side of you @ will help.

Answered: Rachael Samuels on October 21, 2019

Which social channel are you trying to tag on? It does seem to work better sometimes than at other times. Sometimes I do the tag first before adding anything else to the compose box, and then once I have the tag set, I'll write/copy and paste the rest of the caption in.

Answered: Beth Ryan on October 21, 2019

See more answers (1)

Your answer

Question on: Fanbooster

Do you offer training?

Training

They have a huge knowledge base and blog section where you can learn how to use this tool and implement social media campaigns. If you are still in trouble, you can contact their support. They don't offer any official training as such.

Answered: Ruby Goyal on November 15, 2019

Your answer

Which social media analytics platforms do enterprise marketing teams actually rely on?

Hello G2 users. I've been comparing notes on Social Media Analytics Software for something I'm putting together on what enterprise teams pick versus what gets recommended to everyone else. Enterprise buying is its own thing, more stakeholders, security review, integration with the rest of the martech stack, so the tools that top a small business list don't always show up here. I filtered reviews to enterprise users to see what's actually sticking.

Sprout Social (4.4 stars, 6,875 reviews): still the most reviewed by a wide margin, enterprise reviewers point to its reporting depth and how easy it is to hand dashboards to execs.
Hootsuite (4.3 stars, 7,447 reviews): shows up constantly for teams managing a lot of brands or regions at once, though a few enterprise reviewers mention needing add ons for deeper analytics.
SOCi (4.5 stars, 4,679 reviews): keeps coming up specifically from multi-location and franchise brands, less relevant if you're a single location brand.
Sprinklr Insights (4.3 stars, 105 reviews): fewer reviews overall, but the ones that exist are larger orgs using it alongside the rest of the Sprinklr suite for listening and reporting together.
Emplifi (4.4 stars, 382 reviews): enterprise reviewers mention it for combining social data with customer experience metrics, not just posting analytics.

Sprout and Hootsuite dominate on review volume, but SOCi and Sprinklr Insights get picked for pretty different reasons once you filter to enterprise. If you're on an enterprise team, did the analytics itself drive your choice, or did something else on the platform end up mattering more? And has anyone actually moved off one of the bigger names once they hit enterprise scale?

My sense is that at enterprise scale, something else usually ends up mattering more than the analytics itself, whether that's how well a platform fits into an existing martech stack, or how much stakeholder buy-in it already has from teams already running on it. SOCi and Sprinklr Insights seem to earn their spot less on raw analytics power and more on fitting a specific structural need, franchise-level reporting for one, suite integration for the other. As for moving off a bigger name, I'd guess it happens more when a specific structural gap shows up, like multi-location reporting, than because the core analytics stopped being good enough.

Social Media Analytics Software Articles

175+ Must-Know Social Media Statistics for 2025

The 10 Social Media Metrics You Can't Afford to Forget

Why Your Brand Should Use a Social Media Calendar (+Templates)

Social Media Data Mining – How it Works and Who's Using it

Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager)

Social Media Analytics Software Glossary Terms

Social Media Analytics Software Discussions

Social Media Analytics Software Reports