SearchScore is an AI search visibility platform. It scores a website on three disciplines: whether AI search engines select and cite it, whether it ranks in traditional search, and whether the page converts the visit.
Paste a URL into the free audit. About a minute later you get three scores out of 100, each with a prioritised fix list in plain English. Generative Engine Optimisation (GEO) covers whether AI systems can reach the site, lift a clear answer out of it and verify the business behind it. SEO covers the ranking fundamentals. CRO covers whether the page converts the visit once it arrives. No account and no card.
The Tracker asks the buying questions in your category and records what six engines answer: ChatGPT, Gemini, Claude, Perplexity, Grok and DeepSeek. It reports whether you were mentioned, how you were described, where you placed, which rivals were named instead of you, and which sources the engines read. Every tier scans weekly. The entry plan puts 25 questions to all six engines, which is 150 recorded answers a week from £20 a month; the top plan asks 100 questions three times each, which is 1,800. Google AI Overviews is reported beside the six as a separate surface, not as an engine.
The SEO Score covers eight weighted categories: Technical, On-Page, Content and AI / Crawler carry the most weight, with User Experience, Topical Authority, Authority and E-E-A-T behind them. In practice that means crawlability and indexation, canonical and noindex handling across both meta tags and headers, sitemap and robots.txt quality, hreflang, internal linking, title and meta quality, content depth and freshness, and the E-E-A-T signals of a named author, stated credentials, contact details and a real About page.
The CRO Score covers seven categories of conversion readiness: Strategy and SEO, Trust and Credibility, Lead Capture and Funnels, Above the Fold, Authority and Trust, Navigation and UX, and LLM Optimisation. It looks at whether the owner is identifiable, whether photographs are real rather than stock, whether reviews, testimonials, client logos and press mentions are present, whether the headline states a benefit, whether the primary call to action is visible without scrolling, and how many routes a visitor actually has to get in touch.
The free audit reads site-side signals, 250+ of them across 23 categories. Live AI-engine monitoring is what the paid Tracker does.
This is not a rank tracker with an AI tab. AI search engines do not rank pages, they select answers and then name a few sources, so the primary AI visibility signal is selection rather than traditional page rank. A site can rank first on Google and never be selected. The Tracker still reports where you placed when you are named.
SearchScore has audited more than 1,000,000 websites. 216 score AI-Ready at 80 or above, which is about 0.022%, or roughly 1 in 4,600. Those figures cover AI visibility only.
SearchScore publishes its full methodology, reports mention rate separately from the stricter citation rate, and lets every account download the raw observations behind its results.
Who Is the Company Behind SearchScore?
