PR Analytics Software Resources

Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on PR Analytics Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.

Contents

PR Analytics Software Articles

What Is a Boilerplate? Definition, Tips, and Examples

People love to overlook the boilerplate in a press release, but little do they know that it’s crucial PR material for showing authority as a company.

by Deirdre O'Donoghue

PR Analytics Software Glossary Terms

Public Relations

Public relations (PR) refers to how a business represents itself to the public. Learn more about the different types of PR and how to build a PR strategy.

by Whitney Rudeseal Peet

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Technology Glossary

Browse through dozens of terms to better understand the products you purchase and use everyday.

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PR Analytics Software Discussions

Question on: CisionOne

Audience Insights

How are Audience Insights determined?

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We are looking at our media influencers, their network of followers and actions, plus the next level of followers and following, and their actions, conversations, likes, etc., to determine specific, useful information about a media contact’s audience. For the average user, determining information like audience location, demographics, or affinities would be difficult, based on glancing at the influencer’s profile, their tweets, and audience. Cision’s Data Science team is using technology and machine learning algorithms, to churn through an incredibly large amount of data, to make it into something our users can easily understand and leverage for their campaign strategy. The goal of PR and Communications professionals is to reach specific market audiences, and understanding who a media contact’s audience is, will help them target more precisely.

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Answered: Chris Branding on October 17, 2019

Your answer

Question on: CisionOne

Cision Help Center/Knowledge Base

Where can I find additional support materials and information for Cision Communications Cloud?

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Visit http://help.cisiontraining.com/cision/ for additional information regarding the platform.

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Answered: Chris Branding on October 17, 2019

Your answer

Question on: CisionOne