### Contents

- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

# PPC Agencies Resources

##### Glossary Terms, Discussions, and Reports to expand your knowledge on PPC Agencies

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data.

[ContentsExpand/Collapse Contents](#)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

## PPC Agencies Glossary Terms

[![Automotive Marketing](https://learn.g2.com/hubfs/G2CM_GI799_Glossary_Article_Images-%5Bautomotive_marketing%5D_V1a.png "Automotive Marketing")](https://www.g2.com/glossary/automotive-marketing-definition)

[Automotive Marketing](https://www.g2.com/glossary/automotive-marketing-definition)

Automotive marketing attracts and persuades potential car buyers. Learn common tactics, benefits, and challenges of the industry.

by Alyssa Towns

[![Click Fraud](https://learn.g2.com/hubfs/G2CM_GI444_Glossary_Article_Images_%5BClick_Fraud%5D_V1b.png "Click Fraud")](https://www.g2.com/glossary/click-fraud-definition)

[Click Fraud](https://www.g2.com/glossary/click-fraud-definition)

Click fraud happens when an individual or a bot repeatedly clicks on a pay-per-click ad. Learn how it works, how to identify it, and how to prevent it.

by Alyssa Towns

[![Budget Pacing](https://learn.g2.com/hubfs/G2CM_GI130_Budget_Pacing_V1b.png "Budget Pacing")](https://www.g2.com/glossary/budget-pacing-definition)

[Budget Pacing](https://www.g2.com/glossary/budget-pacing-definition)

Budget pacing is how marketers to control the pace of their spend during an ad campaign. Learn the different types and how they benefit marketing teams.

by Martha Kendall Custard

## PPC Agencies Discussions

0

Question on: OpenMoves
[Does OM design banners and landing pages for PPC?](/discussions/ppc-assets)

PPC Assets

Yes, OpenMoves offers a full-service PPC solution that includes the design of banners for all platforms including Facebook/Instagram and developing landing pages. The only limitation to this service is the production of raw assets: OpenMoves is not typically able to shoot new live action video, nor can we generally shoot new images for example product photography. Clients will come to us with the raw assets such as product images, and we can create finished ads for PPC platforms from the raw creative. 

Answered: Alex Swerdlow on October 17, 2019

[Your answer](/discussions/ppc-assets/comments/new?remote=true)

0

Question on: OpenMoves
[What reporting does OpenMoves provide for PPC campaigns and performance?](/discussions/ppc-reporting)

PPC Reporting

OpenMoves offers extensive reporting in both raw numbers and performance as well as strategy and underlying analysis. All PPC clients will receive a monthly performance report summarizing data from the most recent 13 months, including a month over month and year over year analysis. PPC clients may also receive a custom live report in dashboard or spreadsheet format (or both) that will summarize results on a daily basis. Further, all PPC clients may request custom reporting as needed and each PPC analyst assigned to every account will prepare custom insights and updates as relevant for PPC project review calls. Finally, all PPC clients retain ownership and access to all PPC platforms and measurement tools and can request support and training on how to interpret live PPC performance data directly within each tool. 

Answered: Alex Swerdlow on October 17, 2019

[Your answer](/discussions/ppc-reporting/comments/new?remote=true)

0

Question on: WebiMax
[Will anyone be available to help me with my campaign when I have questions?](/discussions/company-40805539-e8cb-46fd-a5b9-f6a30435ec57)

Company

Every project with WebiMax comes with a designated project manager and team members. All Project Managers are available via phone and/or email during usual business hours. 

Answered: Matt Haran on October 17, 2019

[Your answer](/discussions/company-40805539-e8cb-46fd-a5b9-f6a30435ec57/comments/new?remote=true)

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## PPC Agencies Reports

Grid® Report for PPC Services

Summer 2026

G2 Report: Grid® Report

Grid® Report for PPC Services

Spring 2026

G2 Report: Grid® Report

Grid® Report for PPC Services

Winter 2026

G2 Report: Grid® Report