Personalization Engines Resources
Articles, Discussions, and Reports to expand your knowledge on Personalization Engines
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, discussions from users like you, and reports from industry data.
Personalization Engines Articles
Inside Connections 2022: What We Liked and Would’ve Liked to See
Analyst work isn’t just confined to data, graphs, and charts. In the research world, our role also relies heavily on presenting findings, mapping trends, and advising in our areas of expertise. The experience varies from industry to industry, but for those of us in the martech arena, we often have the opportunity to have inside access to some of the biggest conferences and events in the space.
by Victoria Blackwell
Campaign Conundrum—How Marketing is Tackling Personalization and Privacy
As a market research analyst at G2, we’re often tapped by our vendors to contribute to and participate in various projects and conferences. It’s an incredible opportunity to engage with other industry experts and peers to identify where we can best allocate resources and learn about the changes on the horizons of our specialties.
by Victoria Blackwell
Personalization Engines Discussions
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Question on: Fresh Relevance
What is the use of Fresh Relevance?
What is the use of Fresh Relevance?
Fresh Relevance is the versatile personalization solution that empowers commerce-driven businesses to create customized cross-channel experiences with ease. The platform saves you time, integrates with your tech stack, and empowers you to deliver conversion-boosting personalized customer experiences across your website, app, emails, SMS, paid social and SMS without relying on your IT team.
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Question on: Agentforce Marketing (formerly Salesforce Marketing Cloud)
How do I access journey builder in Salesforce?
How do I access journey builder in Salesforce?
Journey Builder has been extended to it's own Cloud. When you login to Marketing Cloud, you'll hover over the clouds and move to the far right where you will see Journey Builder as the 7th cloud option. You will then see a dropdown where Journey Builder and Automation Studio have been relocated. Simply click on it from there to access JB.
- App Launcher: Click the App Launcher icon (the 9 dots/waffle icon) in the top left corner of your Salesforce Lightning interface.
- Search: Type "Journeys" or "Agentforce" into the search bar.
- Selection: Select "Journeys" to open the canvas or "Agent Builder" if you are looking to create an autonomous agentic journey.
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Question on: VWO Testing
How do you use a VWO?
How do you use a VWO?
For CRO (conversion rate optimization), for testing new features and new designs.
Personalization Engines Reports
Mid-Market Grid® Report for Personalization Engines
Fall 2026
G2 Report: Grid® Report
Grid® Report for Personalization Engines
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Personalization Engines
Fall 2026
G2 Report: Grid® Report
Momentum Grid® Report for Personalization Engines
Fall 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Personalization Engines
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Personalization Engines
Summer 2026
G2 Report: Grid® Report
Small-Business Grid® Report for Personalization Engines
Summer 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for Personalization Engines
Summer 2026
G2 Report: Grid® Report
Grid® Report for Personalization Engines
Summer 2026
G2 Report: Grid® Report
Momentum Grid® Report for Personalization Engines
Summer 2026
G2 Report: Momentum Grid® Report


