Personalization Engines Resources
Articles, Discussions, and Reports to expand your knowledge on Personalization Engines
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, discussions from users like you, and reports from industry data.
Personalization Engines Articles
Inside Connections 2022: What We Liked and Would’ve Liked to See
Analyst work isn’t just confined to data, graphs, and charts. In the research world, our role also relies heavily on presenting findings, mapping trends, and advising in our areas of expertise. The experience varies from industry to industry, but for those of us in the martech arena, we often have the opportunity to have inside access to some of the biggest conferences and events in the space.
by Victoria Blackwell
Campaign Conundrum—How Marketing is Tackling Personalization and Privacy
As a market research analyst at G2, we’re often tapped by our vendors to contribute to and participate in various projects and conferences. It’s an incredible opportunity to engage with other industry experts and peers to identify where we can best allocate resources and learn about the changes on the horizons of our specialties.
by Victoria Blackwell
Personalization Engines Discussions
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Question on: Insider One
Does Insider have an integration with Tealium?
If yes, is it a bidirectional integration?
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Absolutely yes, and yes! Insider and Tealium can connect bidirectionally to share user and event data.
With the integration, you can send your user and event data from Tealium to Insider and share your interaction events and leads from Insider with Tealium.
For more information, you can visit: https://useinsider.com/integration/tealium-cdp/
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Question on: Insider One
Can we make purchases using WhatsApp?
Can we make purchases using WhatsApp?
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Yes, users can make purchases on WhatsApp using WhatsApp Commerce. Insider recently launched WhatsApp commerce to enable users to discover, browse, and make purchases right within the app.
WhatsApp Commerce enables marketers to deliver web-style end-to-end buying experiences while leveraging the power of two-way conversational messaging. Users can discover products and services, seamlessly browse product catalogs, add items to their cart, and complete purchases — all from WhatsApp itself, without having to navigate to the website or the mobile app.
Explore more here: https://useinsider.com/whatsapp-commerce/
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Question on: Webtrends Optimize
In the reporting, whats a unique view?
We have been using Webtrends Optimize for a while now. Does anyone know what the difference is between a unique view and all views? Or Unique Conversions and All conversions. Whats the best one to measure our conversion rates with?
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To summarise this for you, Unique Views is a metric to look at each individual visitor across all of their sessions within the duration of a test project. Multiple visits to the test page are counted once for the test duration.
Unique conversions operates similarly. Multiple conversions are only counted the once for the test project duration.
Total Views/Total Conversions count ALL page views and ALL conversions. An easy way to look at this is by looking at a purchase, if a user comes on to your website 3 times before purchasing this would appear as 3 views and only 1 conversion when looking in Total Views/Total Conversions. If you were to look at Unique Views/Unique Conversions, then you would see this as 1 view and 1 conversion.
In terms of the "best" method to use, it really depends on your site traffic and success criteria. For example, if you goal is customer acquisition related, then Unique visitors & Unique conversions will serve you best. If your site has a lot of returning visits and you are more interested in increasing the number of times a visitor converts in a time period, then Unique Visitors and All conversions will be more meaningful.
Hope that helps! Mike
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Personalization Engines Reports
Mid-Market Grid® Report for Personalization Engines
Summer 2026
G2 Report: Grid® Report
Grid® Report for Personalization Engines
Summer 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Personalization Engines
Summer 2026
G2 Report: Grid® Report
Momentum Grid® Report for Personalization Engines
Summer 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Personalization Engines
Summer 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Personalization Engines
Spring 2026
G2 Report: Grid® Report
Small-Business Grid® Report for Personalization Engines
Spring 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for Personalization Engines
Spring 2026
G2 Report: Grid® Report
Grid® Report for Personalization Engines
Spring 2026
G2 Report: Grid® Report
Momentum Grid® Report for Personalization Engines
Spring 2026
G2 Report: Momentum Grid® Report


