Mobile App Analytics Tools Resources

Hi Ben, Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to see all touchpoints for the entirety of a user's journey. It has flexible funnel reports that allow you to combine or split off funnel steps. For example, you can see how many people visited a page yesterday and then went to either page 1 or page 2. And then you can click into each event/page and it'll show you the percentage of people who went that direction and ultimately what percentage converted by going in each direction. For content teams, you can see which types of content convert best down the line as well. You just need to know how to pass Kissmetrics the type of content that was viewed, which KM's support team can help you with. Some of the other things that people really leverage KM for is being able to see the sizes of each important segment over time. With Populations, you can target pretty much any group of users imaginable. For instance, you can ask KM to pull you the users who were new to the site in the last 7 days, signed up for a free plan, used a specific feature, and then upgraded to a paid plan. And then on top of that, can have KM send out automated emails when that specific feature is used but user hasn't upgraded afterward. Lastly, can easily see user lifetime value with KM, and KM also allows customers to query the raw data via their SQL Reports, which opens the door to creating really any report imaginable. If you'd like to learn more, can email support@kissmetrics.io for any help as they have one of the more responsive support teams in the industry.

Oh, you bet. Often our customers cite the Amplitude's ability to explore data without any friction. A variety of charts allow you to visualize, drill-in and share data about how your users experience your product and how those behaviors lead to outcomes.

Hey, We are focusing on three main product verticals - Analyze (User Insights), Engage (Personalized communication on Paid, Owned, Earned channels) & Personalize (Personalizing the experience on App/Web). To help customers maximize the outcomes, we are augmenting these verticals by adding AI Intelligence that will serve both proactive and predictive insights and optimize engagement and conversions. Our data layer will allow for external AI algorithms; more data partner integrations are on the way. For more details, you can reach out to us at hello@moengage.com.