### Contents - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Media and Influencer Targeting Software Resources ##### Glossary Terms, Discussions, and Reports to expand your knowledge on Media and Influencer Targeting Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Media and Influencer Targeting Software Glossary Terms [![Audience Analysis](https://learn.g2.com/hubfs/G2CM_GI033_Audience_analysis_V1b.png "Audience Analysis")](https://www.g2.com/glossary/audience-analysis-definition) [Audience Analysis](https://www.g2.com/glossary/audience-analysis-definition) Audience analysis provides actionable consumer insights that help marketers execute smarter content and social strategies and reach the right set of people. Learn more about audience analysis, the associated benefits, and how it’s different from market research. by Ninisha Pradhan Explore our Technology Glossary Browse through dozens of terms to better understand the products you purchase and use everyday. [Find new features](https://www.g2.com/glossary) ## Media and Influencer Targeting Software Discussions 0 [What is the best platform for identifying industry-specific influencers?](/discussions/what-is-the-best-platform-for-identifying-industry-specific-influencers) I want to start a discussion focused on **apps for identifying industry-specific influencers** that teams are actually using and finding value in. While some tools lean towards enterprise, several have features and databases that make sense for lean PR/marketing teams targeting niche verticals. (Referencing G2’s [**Media and Influencer Targeting**](https://www.g2.com/categories/media-and-influencer-targeting) category.) These are some of the top-rated options on G2’s Media & Influencer Targeting category: 1. [**Meltwater**](https://www.g2.com/products/meltwater/reviews) **:** Broad media + influencer database with discovery filters and outreach tools. For niche B2B verticals, did its search criteria surface the right subject-matter experts quickly? 2. [**CisionOne**](https://www.g2.com/products/cisionone/reviews) **:** Comprehensive journalist/influencer profiles, pitching workflows, and analytics. If you’ve run industry-specific campaigns, how accurate were audience/beat tags for shortlist building? 3. [**Notified Public Relations Solutions**](https://www.g2.com/products/notified-public-relations-solutions/reviews) **:** Integrated media database and outreach with monitoring—useful when you need journalist + creator discovery tied to coverage. Does it excel at regional/sector targeting? 4. [**Onclusive**](https://www.g2.com/products/onclusive/reviews) **:** PR suite with media/influencer identification and measurement. For highly specialized industries, did its data help validate reach and relevance before outreach? 5. [**impact.com**](https://www.g2.com/products/impact-com/reviews) **:** Partnership platform that also supports influencer discovery and vetting. If you target creators in specific verticals (e.g., fintech, health), did its filters and fraud checks narrow the field effectively? If you’ve implemented any of these (or others on the G2 page), I’d love to hear what worked well, what didn’t, and which features most helped you **pinpoint the right industry influencers** —filters, audience data, or integrations with outreach/CRM.  For industry-specific influencer discovery, which tool gave you the best niche filters + data freshness (beats/vertical tags, audience quality, fraud checks)? Answered: Tanuja Bahirat on September 28, 2025 [Your answer](/discussions/what-is-the-best-platform-for-identifying-industry-specific-influencers/comments/new?remote=true) 0 Question on: CisionOne [What is Help a Reporter Out used for?](/discussions/what-is-help-a-reporter-out-used-for) What is Help a Reporter Out used for? It's no longer exists...for all incoming leads, use Qwoted! Answered: Jennifer Thomas on April 8, 2025 [Your answer](/discussions/what-is-help-a-reporter-out-used-for/comments/new?remote=true) 0 Question on: Meltwater [How many influencers are on Klear?](/discussions/how-many-influencers-are-on-klear) How many influencers are on Klear? Find influencers with ease, simply click and connect. Focus searches with advanced filters and smart AI. Access 30+ million influencers across the creator economy. Answered: Elise Yu on June 23, 2023 Comment deleted by user. Answered: Scott Hughes on March 7, 2023 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/how-many-influencers-are-on-klear/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/media-and-influencer-targeting/resources?discussions_page=6) - [1](/categories/media-and-influencer-targeting/resources) - [2](/categories/media-and-influencer-targeting/resources?discussions_page=2) - [3](/categories/media-and-influencer-targeting/resources?discussions_page=3) - [4](/categories/media-and-influencer-targeting/resources?discussions_page=4) - [5](/categories/media-and-influencer-targeting/resources?discussions_page=5) - [6](/categories/media-and-influencer-targeting/resources?discussions_page=6) - 7 - [8](/categories/media-and-influencer-targeting/resources?discussions_page=8) - [9](/categories/media-and-influencer-targeting/resources?discussions_page=9) - [10](/categories/media-and-influencer-targeting/resources?discussions_page=10) - [11](/categories/media-and-influencer-targeting/resources?discussions_page=11) - … - [20](/categories/media-and-influencer-targeting/resources?discussions_page=20) - [21](/categories/media-and-influencer-targeting/resources?discussions_page=21) - [Next ›Next ›](/categories/media-and-influencer-targeting/resources?discussions_page=8) ## Media and Influencer Targeting Software Reports Mid-Market Grid® Report for Media and Influencer Targeting Summer 2026 G2 Report: Grid® Report Grid® Report for Media and Influencer Targeting Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Media and Influencer Targeting Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Media and Influencer Targeting Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Media and Influencer Targeting Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Media and Influencer Targeting Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Media and Influencer Targeting Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Media and Influencer Targeting Spring 2026 G2 Report: Grid® Report Grid® Report for Media and Influencer Targeting Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Media and Influencer Targeting Spring 2026 G2 Report: Momentum Grid® Report