### Contents - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Media and Influencer Targeting Software Resources ##### Glossary Terms, Discussions, and Reports to expand your knowledge on Media and Influencer Targeting Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Media and Influencer Targeting Software Glossary Terms [![Audience Analysis](https://learn.g2.com/hubfs/G2CM_GI033_Audience_analysis_V1b.png "Audience Analysis")](https://www.g2.com/glossary/audience-analysis-definition) [Audience Analysis](https://www.g2.com/glossary/audience-analysis-definition) Audience analysis provides actionable consumer insights that help marketers execute smarter content and social strategies and reach the right set of people. Learn more about audience analysis, the associated benefits, and how it’s different from market research. by Ninisha Pradhan Explore our Technology Glossary Browse through dozens of terms to better understand the products you purchase and use everyday. [Find new features](https://www.g2.com/glossary) ## Media and Influencer Targeting Software Discussions 0 Question on: Onclusive [What is Onclusive used for?](/discussions/onclusive-what-is-onclusive-used-for) **_I’m exploring media intelligence platforms for our Comms team and would like to understand where Onclusive fits - what are its main use cases, which teams typically use it, what does it help them achieve?_** Onclusive is used by PR, Communications and Marketing professionals who want to protect their brand reputation, prove the impact of their work, and improve the value of their contribution through market-leading media intelligence - whether through accessing our intuitive tools (via our Unified Platform), using our trusted data (data as a service), and/or working with our insights experts. Answered: Claire - Support Team on July 28, 2026 [Your answer](/discussions/onclusive-what-is-onclusive-used-for/comments/new?remote=true) 0 [Which media targeting tool offers the most accurate journalist database?](/discussions/which-media-targeting-tool-offers-the-most-accurate-journalist-database) Looking at data on the [Media and Influencer Targeting](https://www.g2.com/categories/media-and-influencer-targeting) category page, Muck Rack, CisionOne, and Meltwater seem to be the top choices for users prioritizing an accurate, up-to-date journalist database. See below for my top software list. 1. [Muck Rack](https://www.g2.com/products/muck-rack/reviews) is a media targeting platform known for its robust media database and powerful search/filters that help teams build hyper-relevant journalist lists quickly—making it a leading pick when database accuracy matters most. 2. [CisionOne](https://www.g2.com/products/cisionone/reviews) is an all-in-one PR suite that includes a large journalist/influencer database, pitching tools, and analytics; widely used by enterprises seeking expansive coverage and strong discovery across beats and regions. 3. [Meltwater](https://www.g2.com/products/meltwater/reviews) is a media intelligence platform that pairs creator/journalist discovery with monitoring and analytics; its global data footprint supports list building and ongoing validation of targets. 4. [Notified Public Relations Solutions](https://www.g2.com/products/notified-public-relations-solutions/reviews) is an integrated PR platform with a media database, outreach, newsrooms, and reporting—useful for teams that want targeting connected to distribution and measurement in one workflow. 5. [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) is a media database and monitoring tool positioned around data quality and ease of use; reviewers highlight its targeting and list-building for small to mid-sized teams. What do you think? Based on your experiences, are there other options that I should consider? I want to know what the G2 community believes is the best option for users. Thanks! Have you tested any free tools that have an accurate journal database? I was looking at this list: https://www.g2.com/categories/media-and-influencer-targeting/free Answered: Tanuja Bahirat on September 29, 2025 [Your answer](/discussions/which-media-targeting-tool-offers-the-most-accurate-journalist-database/comments/new?remote=true) 0 [What tool offers the most advanced audience segmentation features?](/discussions/what-tool-offers-the-most-advanced-audience-segmentation-features) Hey G2 community! I want to poll the community to find the **best tool for advanced audience segmentation** in media and influencer targeting. Have you used any of these top-rated apps in G2’s [Media and Influencer Targeting](https://www.g2.com/categories/media-and-influencer-targeting) category: [**Meltwater**](https://www.g2.com/products/meltwater/reviews) **– Best for Large-Scale Segmentation from Social + Creator Graphs** Meltwater’s global creator/journalist database and social data let teams slice audiences by interests, platforms, geos, and more—useful for precision shortlists before outreach. [**Muck Rack**](https://www.g2.com/products/muck-rack/reviews) **– Best for Editorial Segmentation by Beat, Outlet, and Region** Muck Rack’s media database and filters (beats, geography, lists) help PR teams segment journalists precisely and report on coverage by audience segment. [**Sprout Social Influencer Marketing**](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) **– Best for Creator Segmentation with Affinity + Audience Analysis** Sprout’s Discovery adds Affinity modeling and profile “Content Health,” plus audience analysis—handy for building high-intent segments and tracking performance by cohort. [**Notified Public Relations Solutions**](https://www.g2.com/products/notified-public-relations-solutions/reviews) **– Best for Integrated Segments Across Database + Newsrooms** Notified combines targeting with newsrooms/distribution and analytics, so you can maintain segments and measure outcomes within one workflow. [**impact.com**](https://www.g2.com/products/impact-com/reviews) **– Best for Influencer + Partner Segmentation Tied to Attribution** impact.com supports influencer recruitment with audience analysis and robust reporting, helping teams build segments that connect directly to performance and attribution. Have you used any of these media & influencer targeting platforms? Which delivered the most granular, reliable segmentation (interests, demographics, regions, platform signals) and cleanest handoff to campaign analytics? I was also looking at these free tools on G2's media and influencer targeting category: https://www.g2.com/categories/media-and-influencer-targeting/free Answered: Tanuja Bahirat on September 29, 2025 [Your answer](/discussions/what-tool-offers-the-most-advanced-audience-segmentation-features/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/media-and-influencer-targeting/resources?discussions_page=4) - [1](/categories/media-and-influencer-targeting/resources) - [2](/categories/media-and-influencer-targeting/resources?discussions_page=2) - [3](/categories/media-and-influencer-targeting/resources?discussions_page=3) - [4](/categories/media-and-influencer-targeting/resources?discussions_page=4) - 5 - [6](/categories/media-and-influencer-targeting/resources?discussions_page=6) - [7](/categories/media-and-influencer-targeting/resources?discussions_page=7) - [8](/categories/media-and-influencer-targeting/resources?discussions_page=8) - [9](/categories/media-and-influencer-targeting/resources?discussions_page=9) - … - [20](/categories/media-and-influencer-targeting/resources?discussions_page=20) - [21](/categories/media-and-influencer-targeting/resources?discussions_page=21) - [Next ›Next ›](/categories/media-and-influencer-targeting/resources?discussions_page=6) ## Media and Influencer Targeting Software Reports Mid-Market Grid® Report for Media and Influencer Targeting Summer 2026 G2 Report: Grid® Report Grid® Report for Media and Influencer Targeting Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Media and Influencer Targeting Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Media and Influencer Targeting Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Media and Influencer Targeting Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Media and Influencer Targeting Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Media and Influencer Targeting Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Media and Influencer Targeting Spring 2026 G2 Report: Grid® Report Grid® Report for Media and Influencer Targeting Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Media and Influencer Targeting Spring 2026 G2 Report: Momentum Grid® Report