### Contents - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Marketing Resource Management Software Resources ##### Articles, Discussions, and Reports to expand your knowledge on Marketing Resource Management Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Marketing Resource Management Software Articles [![2021 Trends in Martech and Adtech](https://learn.g2.com/hubfs/marketing%20trends%202021.jpg "2021 Trends in Martech and Adtech")](https://www.g2.com/articles/martech-adtech-trends-2021) [ ### 2021 Trends in Martech and Adtech ](https://www.g2.com/articles/martech-adtech-trends-2021) This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts. [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse [![How to Make Cents of Your Marketing Budget](https://learn.g2.com/hubfs/Marketing%20Budget.png "How to Make Cents of Your Marketing Budget")](https://www.g2.com/articles/marketing-budget) [ ### How to Make Cents of Your Marketing Budget ](https://www.g2.com/articles/marketing-budget) Product launches. Webinars. Co-marketing campaigns. Email newsletters. None of these marketing programs happen without the proper budget. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope ## Marketing Resource Management Software Discussions 0 Question on: Asana [How does Asana help organizations track OKRs and strategic goals?](/discussions/how-does-asana-help-organizations-track-okrs-and-strategic-goals) How does Asana help organizations track OKRs and strategic goals? Asana Goals is a built-in feature that lets organizations set, track, and achieve OKRs (Objectives and Key Results) and other strategic goals directly where work happens. Rather than tracking goals in a separate spreadsheet or tool, Asana acts as a single source of truth by connecting goals to the projects, portfolios, and tasks that deliver them — so progress updates automatically as teams complete work (https://asana.com/product/goals). Key capabilities include: Hierarchical goal structure: Set company-wide objectives, team-level key results, and individual goals, all cascading and connected. Automatic progress tracking: Goals update in real time based on connected work, eliminating manual status collection. Smart Status and Smart Goals: AI-powered capabilities that enhance OKR workflows. Smart Status generates comprehensive goal progress updates by analyzing real-time work data, automatically identifying risks and roadblocks so goal owners spend less time on manual reporting. Smart Goals helps teams draft more effective, measurable objectives by suggesting improvements based on best practices and standardizing goals across the organization (https://asana.com/product/ai/project-management). Multiple goal types: Define objectives, key results, or individual goals, with flexible timelines (quarterly, half-year, annual, or custom). Dashboard reporting: View goal progress across the organization with customizable dashboards, grid views, filters, and grouping by team, priority, or status. Status updates: Goal owners can share regular updates (on track, at risk, off track) with supporting context, visible to stakeholders. Templates: Organization-wide goal templates standardize OKR processes and make quarterly planning repeatable. Asana's goal-tracking approach is designed for organizations that want to connect strategy to execution — ensuring every team sees how their work contributes to the bigger picture and that leadership has real-time visibility into progress against key objectives. Answered: Maria Goulet on March 18, 2026 [Your answer](/discussions/how-does-asana-help-organizations-track-okrs-and-strategic-goals/comments/new?remote=true) 0 Question on: Asana [What apps and tools does Asana integrate with?](/discussions/what-apps-and-tools-does-asana-integrate-with) What apps and tools does Asana integrate with? Asana integrates with 200+ apps and tools natively, connecting work management to the tools teams already use (https://asana.com/integrations). Key integrations include: Communication: Slack, Microsoft Teams, Gmail, Outlook File storage: Google Drive, Dropbox, Box, OneDrive Design and creative: Adobe Creative Cloud, Figma, Canva Developer tools: GitHub, GitLab, Jira, Bitbucket CRM and sales: Salesforce, HubSpot Business intelligence: Tableau, Power BI, Looker IT and operations: ServiceNow, Zendesk, PagerDuty Automation platforms: Zapier, Make (Integromat), Power Automate Beyond native integrations, Asana's API enables custom integrations for specialized workflows. Teams can also use Asana's Rules engine to trigger automated actions between connected apps — for example, creating an Asana task when a Salesforce deal reaches a certain stage, or posting to Slack when a project milestone is completed. For enterprise organizations, Asana supports SCIM provisioning, SAML SSO, and deep integrations with identity providers like Okta, making it easy to manage access at scale. Answered: Maria Goulet on March 18, 2026 [Your answer](/discussions/what-apps-and-tools-does-asana-integrate-with/comments/new?remote=true) 0 Question on: Asana [How does Asana use AI to help teams manage work?](/discussions/how-does-asana-use-ai-to-help-teams-manage-work) How does Asana use AI to help teams manage work? Great Question! Asana offers a comprehensive AI layer built directly into its work management platform, designed to help teams plan, execute, and optimize work more efficiently. Asana's AI capabilities include: AI Teammates: Collaborative AI agents that understand your organization's context, workflows, and team structure through Asana's Work Graph data model. AI Teammates can be assigned tasks, conduct research, draft content, triage risks, and manage workflows — all with full transparency and human oversight. They show their reasoning step-by-step and accept feedback, keeping humans in control (https://investors.asana.com/news-releases/news-release-details/asana-announces-new-ai-teammates-collaborative-agents-deliver). AI Studio: A no-code builder that lets teams create custom AI workflows and automations tailored to their specific processes. Smart Workflows: Natural language automation that turns plain-language descriptions into structured workflows. AI-powered features: Smart status updates, risk reports, semantic search across languages, and intelligent task recommendations (https://asana.com/inside-asana/fall-release-2025). Asana's approach to AI emphasizes Responsible AI principles, ensuring governance and control: enterprise admins have full visibility into what AI agents can access, data is never used to train underlying AI models, and permissions are scoped to existing organizational access controls. This makes Asana suitable for organizations that need productive AI capabilities without compromising on security, ethics, or accountability. Answered: Maria Goulet on March 18, 2026 [Your answer](/discussions/how-does-asana-use-ai-to-help-teams-manage-work/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/marketing-resource-management/resources?discussions_page=2) - [1](/categories/marketing-resource-management/resources) - [2](/categories/marketing-resource-management/resources?discussions_page=2) - 3 - [4](/categories/marketing-resource-management/resources?discussions_page=4) - [5](/categories/marketing-resource-management/resources?discussions_page=5) - [6](/categories/marketing-resource-management/resources?discussions_page=6) - [7](/categories/marketing-resource-management/resources?discussions_page=7) - … - [28](/categories/marketing-resource-management/resources?discussions_page=28) - [29](/categories/marketing-resource-management/resources?discussions_page=29) - [Next ›Next ›](/categories/marketing-resource-management/resources?discussions_page=4) ## Marketing Resource Management Software Reports Mid-Market Grid® Report for Marketing Resource Management Summer 2026 G2 Report: Grid® Report Grid® Report for Marketing Resource Management Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Marketing Resource Management Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Marketing Resource Management Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Marketing Resource Management Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Marketing Resource Management Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Marketing Resource Management Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Marketing Resource Management Spring 2026 G2 Report: Grid® Report Grid® Report for Marketing Resource Management Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Marketing Resource Management Spring 2026 G2 Report: Momentum Grid® Report