### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Topics**](#resources-topics) - [**Reports**](#resources-reports) # Marketing Automation Software Resources ##### Articles, Glossary Terms, Discussions, Topics, and Reports to expand your knowledge on Marketing Automation Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, [topics](#resources-topics) to contrast viewpoints, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Topics**](#resources-topics) - [**Reports**](#resources-reports) ## Marketing Automation Software Articles [![What Is Marketing Attribution? How to Measure It](https://learn.g2.com/hubfs/G2CM_FI913_Learn_Article_Images-%5BPermission_Based_Email_Marketing%5D_V1b-1.png "What Is Marketing Attribution? How to Measure It")](https://www.g2.com/articles/marketing-attribution) [ ### What Is Marketing Attribution? How to Measure It ](https://www.g2.com/articles/marketing-attribution) Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![Permission Marketing: How to Earn Customer Trust With Ease](https://learn.g2.com/hubfs/G2CM_FI1100_Learn_Article_Images_%5Binfluencer_marketing_statistics%5D_V1b.png "Permission Marketing: How to Earn Customer Trust With Ease")](https://www.g2.com/articles/permission-marketing) [ ### Permission Marketing: How to Earn Customer Trust With Ease ](https://www.g2.com/articles/permission-marketing) Nobody likes being a member of a captive audience. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![A Beginner's Guide To Integrated Marketing Communications](https://learn.g2.com/hubfs/G2CM_BI051_Backlog_Images_%5BIntegrated_Marketing_Comms%5D_V1a.png "A Beginner's Guide To Integrated Marketing Communications")](https://www.g2.com/articles/integrated-marketing-communications) [ ### A Beginner's Guide To Integrated Marketing Communications ](https://www.g2.com/articles/integrated-marketing-communications) When I think of integration, I picture a well-oiled machine. [ ![Grace Pinegar](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Grace Pinegar") GP ](https://learn.g2.com/author/grace-pinegar) by Grace Pinegar [![What Is Marketing Automation? How Does It Work For Brands](https://learn.g2.com/hubfs/Marketing%20Automation.png "What Is Marketing Automation? How Does It Work For Brands")](https://www.g2.com/articles/marketing-automation) [ ### What Is Marketing Automation? How Does It Work For Brands ](https://www.g2.com/articles/marketing-automation) For any B2B business, lead generation and MQL conversions become a root cause of worry, so much so that nobody even eats anything before the first standup of the day. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![How to Write a Cold Email That Works (+ Free Template)](https://learn.g2.com/hubfs/G2CM_FI986_Learn_Article_Image_%5BCold_email%5D_V1b.png "How to Write a Cold Email That Works (+ Free Template)")](https://www.g2.com/articles/cold-email) [ ### How to Write a Cold Email That Works (+ Free Template) ](https://www.g2.com/articles/cold-email) Five seconds.  [ ![Mary Clare Novak](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary Clare Novak") MCN ](https://learn.g2.com/author/mary-clare-novak) by Mary Clare Novak [![49 Marketing Automation Statistics That Unveil Latest Trends](https://learn.g2.com/hubfs/G2CM_FI792_Learn_Article_Images_%5BMarketing_Automation_Stats%5D_V1a.png "49 Marketing Automation Statistics That Unveil Latest Trends")](https://www.g2.com/articles/marketing-automation-stats) [ ### 49 Marketing Automation Statistics That Unveil Latest Trends ](https://www.g2.com/articles/marketing-automation-stats) Marketing automation isn’t just about sending emails but creating a personalized journey for your customers. It helps handle repetitive tasks so you have more time and ease as you build and nurture business relationships. You can refine campaigns ranging from generating leads to retaining them as loyal customers. Automation looks after many of your company’s moving parts.  [ ![Sagar Joshi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sagar Joshi") SJ ](https://learn.g2.com/author/sagar-joshi) by Sagar Joshi [![How to Make Cents of Your Marketing Budget](https://learn.g2.com/hubfs/Marketing%20Budget.png "How to Make Cents of Your Marketing Budget")](https://www.g2.com/articles/marketing-budget) [ ### How to Make Cents of Your Marketing Budget ](https://www.g2.com/articles/marketing-budget) Product launches. Webinars. Co-marketing campaigns. Email newsletters. None of these marketing programs happen without the proper budget. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![What Is Martech? Learn 5 Ways to Use AI in Marketing](https://learn.g2.com/hubfs/martech.jpg "What Is Martech? Learn 5 Ways to Use AI in Marketing")](https://www.g2.com/articles/martech) [ ### What Is Martech? Learn 5 Ways to Use AI in Marketing ](https://www.g2.com/articles/martech) Marketers never have only one task to focus on at a given time. [ ![Rebecca Reynoso](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca Reynoso") RR ](https://learn.g2.com/author/rebecca-reynoso) by Rebecca Reynoso Show More ## Marketing Automation Software Glossary Terms [![Lead Generation](https://learn.g2.com/hubfs/G2CM_GI704_Glossary_Article_Images-%5BLead_Generation%5D_V1b.png "Lead Generation")](https://www.g2.com/glossary/lead-generation-definition) [Lead Generation](https://www.g2.com/glossary/lead-generation-definition) Lead generation is a company's process for attracting potential customers or clients. Learn lead generation strategies, best practices, and benefits. by Kelly Fiorini [![Integrated Marketing](https://learn.g2.com/hubfs/G2CM_GI636_Glossary_Article_Images_%5Bintegrated_marketing%5D_V1b.png "Integrated Marketing")](https://www.g2.com/glossary/integrated-marketing-definition) [Integrated Marketing](https://www.g2.com/glossary/integrated-marketing-definition) Integrated marketing is the strategic alignment of marketing channels and messages to improve the customer experience. Learn best practices for campaigns. by Kelly Fiorini [![Video Conferencing](https://learn.g2.com/hubfs/G2CM_GI597_Glossary_Article_Images_%5Bvideo_conferencing%5D_V1a.png "Video Conferencing")](https://www.g2.com/glossary/video-conferencing-definition) [Video Conferencing](https://www.g2.com/glossary/video-conferencing-definition) Video conferencing is a way to hold live online meetings with audio and video, helping teams, customers, and partners connect from any location. Learn more by Holly Landis [![Marketing Analytics](https://learn.g2.com/hubfs/G2CM_GI587_Glossary_Article_Images_%5BMarketing_Analytics%5D_V1b.png "Marketing Analytics")](https://www.g2.com/glossary/marketing-analytics-definition) [Marketing Analytics](https://www.g2.com/glossary/marketing-analytics-definition) Marketing analytics helps track campaign performance, measure ROI, and turn data into insights that drive smarter growth and engagement. Learn more. by Sagar Joshi [![Customer Engagement](https://learn.g2.com/hubfs/G2CM_GI592_Glossary_Article_Images_%5Bcustomer_engagement%5D_V1a.png "Customer Engagement")](https://www.g2.com/glossary/customer-engagement-definition) [Customer Engagement](https://www.g2.com/glossary/customer-engagement-definition) Customer engagement measures how brands interact with clients throughout the customer's lifecycle. Learn about customer engagement models and the benefits. by Sagar Joshi [![Marketing Automation](https://learn.g2.com/hubfs/G2CM_GI576_Glossary_Article_Images_%5BMarketing_Automation%5D_V1a.png "Marketing Automation")](https://www.g2.com/glossary/marketing-automation-definition) [Marketing Automation](https://www.g2.com/glossary/marketing-automation-definition) Marketing automation is when software is used to automatically complete various marketing tasks by following triggered prompts. Learn about its benefits. by Holly Landis [![Inbound Marketing](https://learn.g2.com/hubfs/G2CM_GI540_Glossary_Article_Images_%5Binbound_marketing%5D_V1b.png "Inbound Marketing")](https://www.g2.com/glossary/inbound-marketing-definition) [Inbound Marketing](https://www.g2.com/glossary/inbound-marketing-definition) Inbound marketing creates valuable content and experiences to attract long-term consumers. Learn the types and how inbound differs from outbound marketing. by Alyssa Towns [![B2B](https://learn.g2.com/hubfs/G2CM_GI469_Glossary_Article_Images-%5BB2B%5D_V1a.png "B2B")](https://www.g2.com/glossary/b2b-definition) [B2B](https://www.g2.com/glossary/b2b-definition) Business-to-business, or B2B, describes a transaction between two business entities. Learn more about the types of B2B companies and their benefits. by Whitney Rudeseal Peet [![Intent Data](https://learn.g2.com/hubfs/G2CM_GI448_Glossary_Article_Images-%5BIntent_Data%5D_V1a.png "Intent Data")](https://www.g2.com/glossary/intent-data-definition) [Intent Data](https://www.g2.com/glossary/intent-data-definition) Intent data is sales intelligence that collects user behavior based on interests. Learn the benefits of collecting this data for sales and marketing teams. by Mara Calvello [![Digital Marketing](https://learn.g2.com/hubfs/GI424_Glossary_Article_Images-%5BDigital_Marketing%5D_V1.png "Digital Marketing")](https://www.g2.com/glossary/digital-marketing-definition) [Digital Marketing](https://www.g2.com/glossary/digital-marketing-definition) Digital marketing refers to marketing tactics and efforts taking place online. Learn the types, stages, and benefits businesses can expect from a strategy. by Mara Calvello ## Marketing Automation Software Discussions 0 Question on: HubSpot Marketing Hub [Does HubSport support ecommerce website?](/discussions/does-hubsport-support-ecommerce-website) Is the content management only support non-secured pages only? How about eCommerce with online payment, secured environment, online shopping? Can HB manage these pages as well? Can it integrate with the funnel with multi-step fulfillment process? I hope this answers your question, but feel free to ask any follow-up needed. Beginning October 1, SSL will be included on all HubSpot websites. If you fully host your website on HubSpot, you'll have SSL included. For eCommerce, there are easy integrations available (we like the one with BigCommerce) so that all of your store activity is monitored by HubSpot analytics and reporting, and there are many different lead nurturing options that can be set up, including those for abandoned carts. Although the store itself is not hosted on HubSpot, the integration options available make the experience seamless for your visitors, and easily managed by the website owner or webmaster. Answered: Holly Yalove on May 14, 2019 I traded over $450k on the platform and all access to place withdrawals of my funds was denied, i kept on contacting the customers support but didn't get a reasonable response from them, all my funds including my profit was stuck on the platform. I was so sad being frustrated over things, until I was advised to contact expert apex refund a well known refund company , I got in touch with them and followed all procedures they instructed and they successfully initiated the withdrawal confirming the payment into my bank account, i recommend their services to anyone you can contact them at Expertapexrefund .com Answered: Ben Jamin on September 7, 2022 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/does-hubsport-support-ecommerce-website/comments/new?remote=true) 0 Question on: Intuit Mailchimp All-in-One Marketing Platform [How can I grow my ecommerce sales through SMS marketing?](/discussions/how-can-i-grow-my-ecommerce-sales-through-sms-marketing) SMS marketing works best for ecommerce when it runs alongside your email program rather than replacing it. Texts see a 98% open rate and most are read within minutes, making it the right channel for urgency while email handles the full story and relationship building. Start With These Three Campaigns: Abandoned cart is the best place to begin. Trigger a reminder text within one to two hours of abandonment with a direct cart link, and follow up 12 to 24 hours later with a small incentive like free shipping. Flash sale alerts sent to opted-in subscribers with a clear offer, expiry time, and promo code drive fast traffic and build loyalty over time. Post-purchase follow-ups complete the sequence by sending an order confirmation immediately and a review request or product suggestion three to seven days after delivery. A Few Things to Keep in Mind: Keep your texts focused with one clear offer, one link, and a reason why it matters right now. Personalization goes a long way toward keeping subscribers engaged. On the compliance side, customers must actively opt in, promotional texts are restricted to 8am to 9pm in the recipient's local time zone, and every message needs an opt-out option. What are you currently using for ecommerce SMS and what gap are you trying to close? Drop your questions in the comments and we're happy to help. Additional Resources: https://bit.ly/4uCPrVN You can grow your ecommerce sales with SMS by using it alongside email for timely, high-impact messages like abandoned cart reminders, flash sales, and post‑purchase follow‑ups. Keep messages short with one clear offer and link, personalize them, and ensure customers have opted in while following proper timing and opt‑out rules. Answered: Pushpak Laddha on June 26, 2026 [Your answer](/discussions/how-can-i-grow-my-ecommerce-sales-through-sms-marketing/comments/new?remote=true) 0 Question on: ActiveCampaign [How should I best integrate (if at all) my Active Campaign with Google Analytics?](/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) I'm interested in seeing how email subscribers continue to use my content and website even after they've signed up for a lead magnet Use ActiveCampaign + Google Analytics together — ActiveCampaign tracks email performance, while Google Analytics tracks what users do after clicking the email. Answered: Ravinder k on March 16, 2026 Integrating ActiveCampaign with Google Analytics is a smart move if you want to understand how your email marketing drives traffic and conversions on your website. Here's how to do it—and why it matters Answered: Tanya Rajput on September 25, 2025 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/marketing-automation/resources?discussions_page=3) - [1](/categories/marketing-automation/resources) - [2](/categories/marketing-automation/resources?discussions_page=2) - [3](/categories/marketing-automation/resources?discussions_page=3) - 4 - [5](/categories/marketing-automation/resources?discussions_page=5) - [6](/categories/marketing-automation/resources?discussions_page=6) - [7](/categories/marketing-automation/resources?discussions_page=7) - [8](/categories/marketing-automation/resources?discussions_page=8) - … - [222](/categories/marketing-automation/resources?discussions_page=222) - [223](/categories/marketing-automation/resources?discussions_page=223) - [Next ›Next ›](/categories/marketing-automation/resources?discussions_page=5) ## Marketing Automation Software Topics [ Marketing Automation Software Questions 10 discussions Marketing Automation Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. This page... by Clara F. ](https://www.g2.com/topics/marketing-automation) ## Marketing Automation Software Reports Mid-Market Grid® Report for Marketing Automation Summer 2026 G2 Report: Grid® Report Grid® Report for Marketing Automation Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Marketing Automation Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Marketing Automation Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Marketing Automation Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Marketing Automation Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Marketing Automation Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Marketing Automation Spring 2026 G2 Report: Grid® Report Grid® Report for Marketing Automation Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Marketing Automation Spring 2026 G2 Report: Momentum Grid® Report