Lead Capture Software Resources

Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Lead Capture Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.

Contents

Lead Capture Software Articles

What Is A Webinar? How To Create Engaging Online Events

Imagine you can educate a global audience, capture high-quality leads, and train your remote team – all from the comfort of your desk. Webinars, a blend of "web" and "seminar," are powerful online workshops or conferences that can achieve all of this and more.

by Daniella Alscher

Lead Scoring: What It Is, Models, Best Practices, and Top Tools

The more leads, the better, right? Not necessarily.

by Lauren Pope

Lead Capture: What It Is, Strategies to Do It Right, and Top Tools

Sales wants more leads, and it’s your job to deliver them. Now what?

by Lauren Pope

Lead Capture Software Glossary Terms

Lead Generation

Lead generation is a company's process for attracting potential customers or clients. Learn lead generation strategies, best practices, and benefits.

by Kelly Fiorini

Lead Scoring

Lead scoring measures the probability of a company’s leads converting into paying customers. Learn more about the types, benefits, and operating elements.

by Sagar Joshi

Call to Action

A call to action encourages website or advertisement viewers to perform tasks. Learn how to write an effective CTA to increase leads and conversion rate.

by Holly Landis

Lead Capture Software Discussions

Question on: iCapture

How are other companies encouraging staff to use non-tradeshow based events?

Our team is heavily using iCapture for tradeshow-based lead capturing events. We've provided a prospecting event recently, but our team is not using it so far. In what ways are you encouraging your staff to use iCapture? What other avenues is your team using iCapture?

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Thank you for the questions, Nicole! With such exceptional circumstances, there are certainly some unique opportunities. We know that with a shifting landscape, sales and marketing teams are adapting in a variety of ways. We recommend you schedule time with your Success Manager to discuss your strategy for prospecting, mobile sales, and virtual events. You may decide that a discussion including your reps and iCapture Success Manager will be beneficial. Our goal is to help you and your team maximize the opportunities your reps are uncovering. We are available to help re-design questionnaires, provide team training(s), and further connect to review what is working and what needs additional improvements.

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Answered: Tami Humpherys on March 23, 2020

Your answer

Question on: Outgrow

What is the difference between the Business and Agency plan?

Want help in choosing a plan so please help out.

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So the agency plan is focused on agency specific features: a. Sending automated reports to clients b. Sending lead notifications to multiple clients c. Limiting access to different subaccounts so clients can only access their specific account but not others d. Ability to integrate with multiple marketo, salesforce, hubspot etc accounts. This is required as you will have to integrate with each clients marketing automation and CRM tool. (Outgrow has over 35 native integrations, as well as webhooks and the option to add a custom integration)

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Answered: Anand Kansal on March 22, 2020

Your answer

Question on: Thryv

What else should I be using to fully benefit from the platform?

We love the email marketing tools and ability to store client/contact data. But those are really the main thing we use. I do plan to edit tags and lead sources to start leads ource tracking to see what is most cost effective. We don't need the e-commerce right now bc we have something else setup. What else am I not using that would be helpful for gathering data for better future strategy, sale conversion, and increasing return overall? I want to be able to show our CEO this is what Keap costs and this is what it brought in with its functionality!

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Try the pipeline feature! That can help you see where your leads are in their buying process, and you can attach automation to each stage. They also just added a new google reviews feature where you can see your reviews in your dashboard and request reviews with a click of a button, but I'm not sure if they have rolled it out to all users.

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Answered: Marian Spurgeon on March 12, 2020

Hi Kelsey - one of the functions I find really helpful is the apointment feature, so people can book directly into my calendar + it links to their client profile. You mentioned email marketing - have you set-up automated campaign sequences? That's something that I've loved, simply add a tag to a client and they automaticlly start getting fun info from you, on a regular basis and you only have to add a tag once. Shannon

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Answered: Shannon M. Pole on March 12, 2020

You should definitely use the tagging features to help segment your audience. You can use an unlimited number of tags and have an unlimited number of tags on a contact record. The more data you can capture and tag, the better for future hyper targeting of your markets. I would also recommend the usage of the Internal Forms (if you have Infusionsoft by Keap). Using the internal forms makes Infusionsoft point and click simple and allows you to really expand the power of Infusionsoft without adding complexity to your daily routine. If you'd like more info, or would like a free review of how you are using the system and how you could increase your usage, please feel free to reach out. ____________________________________ Jeff Arnold 4Spot Marketing • 4SpotMarketing.com 11700 W Charleston #170-160 • Las Vegas • NV • 89135 O: 702-721-9763 • C: 702-525-9763

Lead Capture Software Resources

Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Lead Capture Software

Lead Capture Software Articles

What Is A Webinar? How To Create Engaging Online Events

Lead Scoring: What It Is, Models, Best Practices, and Top Tools

Lead Capture: What It Is, Strategies to Do It Right, and Top Tools

What Is Lead Intelligence and Why It’s Key to Sales Outreach

Call to Actions: How to Get Prospects to Click and Convert

What Is a Lead? (+ How to Qualify One)

Lead Capture Software Glossary Terms

Lead Capture Software Discussions

Lead Capture Software Reports