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Graphic design is the visual, artful representation of a brand’s ideas. Graphic design agencies assist clients with the ideation and creation of outward-facing materials to help capture a company’s vision and draw the attention of potential and current customers. Graphic design services can include packaging and merchandise design, signage, art installations, published materials, logos, and general art direction. When working with a graphic design studio, customers will often be assigned an individual or team of artists who will guide them through the design process from start to finish. Marketing and content departments within an organization will typically work with graphic designers to improve visual content and devise new approaches in voice and message strategy.
Many graphic design firms offer services such as website design and video production, along with marketing services such as branding or advertising, to help businesses present fully formed ideas to the largest possible audience. Graphic design teams utilize graphic design software to create a variety of materials, in addition to 3D design, photography, and video software.