Email Tracking Software Resources

Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Email Tracking Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.

Contents

Email Tracking Software Articles

Sales Enablement Guide: Strategy, Metrics, and Software (2026)

There are plenty of business functions that support sales.

by Harshita Tewari

Sales Cadence: What It Is, Importance, and How to Build One

When new leads enter your pipeline, the worst thing you can give sales reps is freedom without direction.

by Harshita Tewari

What Is Marketing Attribution? How to Measure It

Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy.

by Lauren Pope

Email Tracking Software Glossary Terms

Sales Enablement

Sales enablement is how a company supports its sales team with training, resources, and guidance. Learn the benefits and ways to create a strategy.

by Mara Calvello

Explore our Technology Glossary

Browse through dozens of terms to better understand the products you purchase and use everyday.

Find new features

Email Tracking Software Discussions

Question on: Reply

Are you using any Youtube accounts to learn more on how to create email sequences?

I want to learn more on how to do this!

Hi Stefani, sure! Please check it out here https://www.youtube.com/c/ReplyappIopage Or you can sign up to Reply Academy (free of charge) to learn how to set up and use Reply - https://academy.reply.io/auth/sign/in

Answered: Olivia Milton on November 17, 2020

Your answer

Question on: Salesloft

Can salesloft be used as CRM as well? If yes I would like to have more informations? If no, do you have plan to start with CRM option as well? I would like to know more about how do you use AI? How do you integrate with which sales platform salesloft can be integrated?

It would be great to have a sales CRM and sales automation tool in one place for one price. In addition, I would like to how AI technology in SalesLoft can help me to expand my business? Any plans for the future?

Hi Rastko, thanks for your question! SalesLoft is able to integrate with CRMs and we do have some customers that use SalesLoft without using any CRM. We are working on actively developing AI as part of our product strategy, and we do utilize both automation and classification to help our reps sell more efficiently. SalesLoft integrates with many other platforms, including Salesforce, Zoom, LinkedIn, and many more. You can find the full list of integrations here: https://integrations.salesloft.com/

Answered: Kate Weatherby on November 9, 2020

Hey Rastko, That's exactly how I currently utilize SalesLoft. We have a CRM, but it's a tack-on module to our ERP and is very limited in its capability. Having to choose between upgrading our CRM or adding an SEP, I choose to add SalesLoft as the SEP since it would provide significant efficiency tools for my sales team. I've had to find some creative workarounds occasionally but after a year, I don't regret the decision one bit. SalesLoft provides enough of the CRM capability for us and all of the SEP functionality we need. One CRM function we manage in another system is pipeline value but Salesloft acquired Costello this last year and added the "Deals" tab for opportunity management. This will likely fulfill the last functionality need we have for a while, but I haven't trialed it yet. Hope this helps!

Answered: Dave Forman on November 12, 2020

See more answers (1)

Your answer

Question on: Salesloft

I wish there was a way to sort leads by who has opened an email in the "people" section, in addition to being able to view and compare cadences side by side for percentages and have SalesLoft make recommendations for a better cadence. I wish the cadence would keep the lead there once the cadence is finished running. To remedy the issue, I put a blank step below my cadences as a "HOLD" for any leads that run through. Another issue that arises is that if you forget to add the hold step, you cannot sort the leads by "all" afterwards and see what cadence they have run through unlesws you have a tag underneath them.

Hi Rob! Thanks for taking the time to leave a review. I've shared your feedback. Would looking at the "completed" section in the people tab of your cadence help solve your problem of not knowing which contacts have run through your cadence? While there are not in-app recommendations for a better cadence, you can use in-app analytics to see what times are the best to send an email or make a phone call. You can also check out SalesLoft University, which has lots of content and tips on cadence best practices: https://salesloft.com/salesloft-university/cadence-best-practices/. Thanks, Kate

Email Tracking Software Resources

Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Email Tracking Software

Email Tracking Software Articles

Sales Enablement Guide: Strategy, Metrics, and Software (2026)

Sales Cadence: What It Is, Importance, and How to Build One

What Is Marketing Attribution? How to Measure It

Email Tracking Software Glossary Terms

Email Tracking Software Discussions

Email Tracking Software Reports