Email Marketing Software Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Email Marketing Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
Email Marketing Software Articles
What Is Marketing Attribution? How to Measure It
Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy.
by Lauren Pope
Permission Marketing: How to Earn Customer Trust With Ease
Nobody likes being a member of a captive audience.
by Lauren Pope
How to Use Email Automation to Simplify Business Processes
Email marketing may be one of the oldest forms of digital marketing out there. However, it’s still incredibly effective in promoting a business to prospective customers and reinforcing relationships with existing ones. But creating effective emails can take up valuable time from the already challenging task of crafting messaging for various platforms.
by Holly Landis
Make Your Customers Feel Special with Drip Campaigns
Customers want brands to speak to them directly. Whether they make a purchase, sign up for an email newsletter, or request information, a customer always wants to be important.
How do you make each user feel important when so many interact with your brand through different channels?
Enter drip campaign to the rescue.
by Adithya Siva
Direct Marketing Examples: Utilizing Effective Campaigns
How often do you touch a physical piece of mail?
by Alexa Drake
11 Expert Email Newsletter Strategies to Boost Engagement
How many of the emails that come into your inbox do you actually engage with?
by Rob Browne
What Is an Email Newsletter? 4 Key Components & 3 Effective Templates
We all have brands we feel connected to.
by Rob Browne
7 Common Professional Email Mistakes and How to Avoid Them
Each day, the average office worker receives 121 emails in their inbox.
by Rob Browne
Email Marketing Software Glossary Terms
Email Marketing Software Discussions
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Question on: ShoutOUT
What is the character limitation per SMS?
160 characters per SMS. If it’s a Unicode SMS, 70 characters per SMS
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Question on: Proze
How is Proze different from other Internal Employee Communication applications? What are its key features and capabilities?
Here is why our customers have chosen Proze. They just need a more effective way to deliver employee communications on the existing email infrastructure. Many of our customers have very dynamic requirements for employee communication and email management. Proze delivers these requirements on many levels. Some of the key distinctions that our customers share why they chose Proze are:
Proven, time tested scalable SaaS platform. We are and always have been a 100% cloud-based SaaS platform, in fact, TailoredMail (parent company) was one of the world’s first, 100% cloud-based email marketing solution.
Dynamic Role-Based Content Targeting. Our unique Dynamic Content Targeting capability allows content to be dynamically sent to employees based on their roles, departments, or unlimited combination of employee profile, subscription preferences and defined areas of interest. This allows Internal Communicators to send the right information to the right employees when and how they want to receive it.
Deep integration into Active Directory or other sources. Eliminates complex list management and targeting email content by lists.
Depth of Features: Customizable drag-and-drop layouts, templates, and widgets. Customizable interface and user-role access, unlimited authors. Video and Audio inside the email.
Robust Analytics. Proze allows our customers to analyze metrics and understand how employees are actively engaged with their internal communications. With this knowledge, they can then strategize ways to improve employee engagement and internal communications.
Customer Success Manager Expertise: We assign a dedicated CSM to each customer for support and expertise giving our customers the highest amount of value from Proze required to meet their objectives.
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Large companies who want to solve complex internal communication challenges with their widely dispersed workforce - domestic and international. Our customers want the power to manage their employee communications and measure its impact with a simple-to-use, SaaS-based IC platform. Too many companies are overloading employees with too much information, which is causing them to tune out. Proze provides our customers with the ability to more effectively and efficiently communicate with their employees, increasing their understanding and alignment with organizational goals and strategic initiatives, which helps improve employee engagement and overall company performance. We truly give our IC customers the ability to deliver the right information, to the right person, at the right time, in a compelling way - all trackable with deep analytics.
Some key vertical segments we have seen strongest adoption:
* Financial and Insurance Services
* High Technology
* Global Manufacturing
* Large Retail Organizations
* Pharmaceutical and Medical Industry
Email Marketing Software Reports
Mid-Market Grid® Report for Email Marketing
Fall 2026
G2 Report: Grid® Report
Grid® Report for Email Marketing
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Email Marketing
Fall 2026
G2 Report: Grid® Report
Momentum Grid® Report for Email Marketing
Fall 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Email Marketing
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Email Marketing
Summer 2026
G2 Report: Grid® Report
Small-Business Grid® Report for Email Marketing
Summer 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for Email Marketing
Summer 2026
G2 Report: Grid® Report
Grid® Report for Email Marketing
Summer 2026
G2 Report: Grid® Report
Momentum Grid® Report for Email Marketing
Summer 2026
G2 Report: Momentum Grid® Report














