### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Email Marketing Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Email Marketing Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Email Marketing Software Articles [![What Is Marketing Attribution? How to Measure It](https://learn.g2.com/hubfs/G2CM_FI913_Learn_Article_Images-%5BPermission_Based_Email_Marketing%5D_V1b-1.png "What Is Marketing Attribution? How to Measure It")](https://www.g2.com/articles/marketing-attribution) [ ### What Is Marketing Attribution? How to Measure It ](https://www.g2.com/articles/marketing-attribution) Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![Permission Marketing: How to Earn Customer Trust With Ease](https://learn.g2.com/hubfs/G2CM_FI1100_Learn_Article_Images_%5Binfluencer_marketing_statistics%5D_V1b.png "Permission Marketing: How to Earn Customer Trust With Ease")](https://www.g2.com/articles/permission-marketing) [ ### Permission Marketing: How to Earn Customer Trust With Ease ](https://www.g2.com/articles/permission-marketing) Nobody likes being a member of a captive audience. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![How to Use Email Automation to Simplify Business Processes](https://learn.g2.com/hubfs/G2CM_FI398_Learn_Article_Images-%5BEmail_Automation%5D_V1a-1.png "How to Use Email Automation to Simplify Business Processes")](https://www.g2.com/articles/email-automation) [ ### How to Use Email Automation to Simplify Business Processes ](https://www.g2.com/articles/email-automation) Email marketing may be one of the oldest forms of digital marketing out there. However, it’s still incredibly effective in promoting a business to prospective customers and reinforcing relationships with existing ones. But creating effective emails can take up valuable time from the already challenging task of crafting messaging for various platforms.  [ ![Holly Landis](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Holly Landis") HL ](https://learn.g2.com/author/holly-landis) by Holly Landis [![How to Write a Cold Email That Works (+ Free Template)](https://learn.g2.com/hubfs/G2CM_FI986_Learn_Article_Image_%5BCold_email%5D_V1b.png "How to Write a Cold Email That Works (+ Free Template)")](https://www.g2.com/articles/cold-email) [ ### How to Write a Cold Email That Works (+ Free Template) ](https://www.g2.com/articles/cold-email) Five seconds.  [ ![Mary Clare Novak](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary Clare Novak") MCN ](https://learn.g2.com/author/mary-clare-novak) by Mary Clare Novak [![Make Your Customers Feel Special with Drip Campaigns](https://learn.g2.com/hubfs/G2CM_FI193_Learn_Article_Images_%5BDrip_Campaign%5D_V1b.png "Make Your Customers Feel Special with Drip Campaigns")](https://www.g2.com/articles/drip-campaign) [ ### Make Your Customers Feel Special with Drip Campaigns ](https://www.g2.com/articles/drip-campaign) Customers want brands to speak to them directly. Whether they make a purchase, sign up for an email newsletter, or request information, a customer always wants to be important.  How do you make each user feel important when so many interact with your brand through different channels? Enter drip campaign to the rescue. [ ![Adithya Siva](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adithya Siva") AS ](https://learn.g2.com/author/adithya-siva) by Adithya Siva [![Direct Marketing Examples: Utilizing Effective Campaigns](https://learn.g2.com/hubfs/direct-marketing-examples-1.png "Direct Marketing Examples: Utilizing Effective Campaigns")](https://www.g2.com/articles/direct-marketing-examples) [ ### Direct Marketing Examples: Utilizing Effective Campaigns ](https://www.g2.com/articles/direct-marketing-examples) How often do you touch a physical piece of mail? [ ![Alexa Drake](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexa Drake") AD ](https://learn.g2.com/author/alexa-drake) by Alexa Drake [![11 Expert Email Newsletter Strategies to Boost Engagement](https://learn.g2crowd.com/hubfs/emailnewsletterstrategies.jpg "11 Expert Email Newsletter Strategies to Boost Engagement")](https://www.g2.com/articles/email-newsletter-strategies) [ ### 11 Expert Email Newsletter Strategies to Boost Engagement ](https://www.g2.com/articles/email-newsletter-strategies) How many of the emails that come into your inbox do you actually engage with? [ ![Rob Browne](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob Browne") RB ](https://learn.g2.com/author/rob-browne) by Rob Browne [![What Is an Email Newsletter? 4 Key Components & 3 Effective Templates](https://learn.g2crowd.com/hubfs/iStock-871889004-1.jpg "What Is an Email Newsletter? 4 Key Components & 3 Effective Templates")](https://www.g2.com/articles/email-newsletter-templates) [ ### What Is an Email Newsletter? 4 Key Components & 3 Effective Templates ](https://www.g2.com/articles/email-newsletter-templates) We all have brands we feel connected to. [ ![Rob Browne](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob Browne") RB ](https://learn.g2.com/author/rob-browne) by Rob Browne [![7 Common Professional Email Mistakes and How to Avoid Them](https://learn.g2crowd.com/hubfs/iStock-625738384.jpg "7 Common Professional Email Mistakes and How to Avoid Them")](https://www.g2.com/articles/professional-email-mistakes) [ ### 7 Common Professional Email Mistakes and How to Avoid Them ](https://www.g2.com/articles/professional-email-mistakes) Each day, the average office worker receives 121 emails in their inbox. [ ![Rob Browne](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob Browne") RB ](https://learn.g2.com/author/rob-browne) by Rob Browne Show More ## Email Marketing Software Glossary Terms [![Drip Campaign](https://learn.g2.com/hubfs/G2CM_GI617_Glossary_Article_Images-%5Bdrip_campaigns%5D_V1a.png "Drip Campaign")](https://www.g2.com/glossary/drip-campaign-definition) [Drip Campaign](https://www.g2.com/glossary/drip-campaign-definition) Drip campaigns consist of a series of automated emails triggered by a specific activity. Learn how to use drip campaigns to connect with audiences. by Alyssa Towns [![Email Marketing](https://learn.g2.com/hubfs/G2CM_GI499_Glossary_Article_Images_%5Bemail-marketing%5D_V1a.png "Email Marketing")](https://www.g2.com/glossary/email-marketing-definition) [Email Marketing](https://www.g2.com/glossary/email-marketing-definition) Email marketing lets you acquire and convert leads via email. Read on to boost your email marketing strategy using the provided tips and best practices. by Kelly Fiorini [![Email Deliverability](https://learn.g2.com/hubfs/G2CM_GI184_Glossary_Article_Images-%5BEmail_Deliverability%5D_V1a.png "Email Deliverability")](https://www.g2.com/glossary/email-deliverability-definition) [Email Deliverability](https://www.g2.com/glossary/email-deliverability-definition) Email deliverability is the ability to deliver emails to receivers’ inboxes. Learn more about it and best practices for implementation. by Aayushi Sanghavi [![Automated Email Responses](https://learn.g2.com/hubfs/G2CM_GI119_Automated_Email_Responses_V1a.png "Automated Email Responses")](https://www.g2.com/glossary/automated-email-responses-definition) [Automated Email Responses](https://www.g2.com/glossary/automated-email-responses-definition) Automated email responses are pre-determined replies for incoming emails. Learn more about the different types and how to use them. by Aayushi Sanghavi [![Email Segmentation](https://learn.g2.com/hubfs/G2CM_GI035_Email_segmentation_V1b.png "Email Segmentation")](https://www.g2.com/glossary/email-segmentation-definition) [Email Segmentation](https://www.g2.com/glossary/email-segmentation-definition) Email segmentation is the process of segregating a contact database to create email segments with shared and similar characteristics. Learn more about email segmentation, best practices, and how email marketers can perform email segmentation. by Ninisha Pradhan ## Email Marketing Software Discussions 0 Question on: iContact [how can i contact to support ?](/discussions/how-can-i-contact-to-support) is hard to find where contact to support 1-877-968-3996 support@icontact.com Live Chat on their website Answered: Paul Conner on December 18, 2019 The HELP or contact info is readily available when logged in. I seem to recall it on the lower right. I found it most helpful to do the LIVE CHAT and quite often found it answered my questions right away. Avail yourself of that. Very convenient and helpful. Answered: Doug Van Pelt on December 18, 2019 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/how-can-i-contact-to-support/comments/new?remote=true) 0 Question on: HelpCrunch [Does your platform have a mobiile app?](/discussions/does-your-platform-have-a-mobiile-app) I mean does your platform have a mobile app that can be sued to interact with my customers. So that rather than going to the hepcrunch platform oon pc, I can just signin on the mobile app and get talking with customers on the other end of the live chat system. Hi Damilola! You surely can interact with your customers through HelpCrunch mobile apps in addition to the web dashboard. We offer iOS and Android mobile apps which you can learn more about and download here: https://helpcrunch.com/mobile-live-chat.html Answered: Pavlo Pavlenko on October 31, 2019 Comment deleted by user. Answered: Stobox Company on March 9, 2023 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/does-your-platform-have-a-mobiile-app/comments/new?remote=true) 0 Question on: Intuit Mailchimp Email Marketing [can i send user tailored mails?](/discussions/can-i-send-user-tailored-mails) i need to send specific types of mail to speific types of user. Yes, absolutely. The first step of email personification is sending the emails with addressing the recipient by name. This has become a common staple by 2020. The second thing is to segment and slice your email database to serve each tiny audience. If you can specifically target these audiences, you can create offers and address pain points as faced by these audience segments. So, get the right marketing database to start sending the right messages. Disclaimer - (i work B2Bdatapartners.com, a targeted database provider) Answered: Ryan Smith on November 17, 2020 I have user specific mails that go out to my clients which are stored on the cloud as a "pdf" till such time as you require that email presentation for that particular group or user. When I require those formats and email presentations for those specific clients, then I gather the relevant files and simply import them. Besides the above, use custom merge tags for your audience, so that Mailchimp will identify the next time you attempt such mails and will therefore calibrate the mails as previously arranged for those specific users. Answered: Brendan Kerchoff on October 19, 2019 Yes, you can send specific mails. There are options to get done this requirement with some addons. Some of them are free but basics, another are pre-paid but more pro. antonio@brisdan.com Answered: Antonio Barrón on March 17, 2020 Totally! You can use merge tags to personalize emails to include their name or any other info captured by your contact form. You can also use tags, groups, and segments to target specific groups of contacts, based off of shared interests, conditions, and more. Answered: Micah J on January 7, 2026 [See more answers (3)](javascript:void(0);) [Your answer](/discussions/can-i-send-user-tailored-mails/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/email-marketing/resources?discussions_page=4) - [1](/categories/email-marketing/resources) - [2](/categories/email-marketing/resources?discussions_page=2) - [3](/categories/email-marketing/resources?discussions_page=3) - [4](/categories/email-marketing/resources?discussions_page=4) - 5 - [6](/categories/email-marketing/resources?discussions_page=6) - [7](/categories/email-marketing/resources?discussions_page=7) - [8](/categories/email-marketing/resources?discussions_page=8) - [9](/categories/email-marketing/resources?discussions_page=9) - … - [147](/categories/email-marketing/resources?discussions_page=147) - [148](/categories/email-marketing/resources?discussions_page=148) - [Next ›Next ›](/categories/email-marketing/resources?discussions_page=6) ## Email Marketing Software Reports Mid-Market Grid® Report for Email Marketing Summer 2026 G2 Report: Grid® Report Grid® Report for Email Marketing Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Email Marketing Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Email Marketing Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Email Marketing Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Email Marketing Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Email Marketing Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Email Marketing Spring 2026 G2 Report: Grid® Report Grid® Report for Email Marketing Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Email Marketing Spring 2026 G2 Report: Momentum Grid® Report