Email Marketing Software Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Email Marketing Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
Email Marketing Software Articles
What Is Marketing Attribution? How to Measure It
Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy.
by Lauren Pope
Permission Marketing: How to Earn Customer Trust With Ease
Nobody likes being a member of a captive audience.
by Lauren Pope
How to Use Email Automation to Simplify Business Processes
Email marketing may be one of the oldest forms of digital marketing out there. However, it’s still incredibly effective in promoting a business to prospective customers and reinforcing relationships with existing ones. But creating effective emails can take up valuable time from the already challenging task of crafting messaging for various platforms.
by Holly Landis
Make Your Customers Feel Special with Drip Campaigns
Customers want brands to speak to them directly. Whether they make a purchase, sign up for an email newsletter, or request information, a customer always wants to be important.
How do you make each user feel important when so many interact with your brand through different channels?
Enter drip campaign to the rescue.
by Adithya Siva
Direct Marketing Examples: Utilizing Effective Campaigns
How often do you touch a physical piece of mail?
by Alexa Drake
11 Expert Email Newsletter Strategies to Boost Engagement
How many of the emails that come into your inbox do you actually engage with?
by Rob Browne
What Is an Email Newsletter? 4 Key Components & 3 Effective Templates
We all have brands we feel connected to.
by Rob Browne
7 Common Professional Email Mistakes and How to Avoid Them
Each day, the average office worker receives 121 emails in their inbox.
by Rob Browne
Email Marketing Software Glossary Terms
Email Marketing Software Discussions
0
Question on: SendPulse
SendPulse must be more open on free basis too?
Yes
Hello Kashif,
I believe we do offer a lot on free plans, like
* 500 subscribers for email campaigns;
* 1,000 chatbot subscribers;
* completely free CRM;
* 1 landing page;
* 10,000 web push subscribers.
This is a lifetime offer, and is a great help for small business customers.
0
Question on: SendPulse
How do I integrate everything together to help people subscribe & do SMS, etc...
There should be a way yo make SMS and email come together easily as 2 separate options.
Hello Sol,
Here's a few ideas how to tie everything together in SendPulse.
First, let's see how you can get users into SendPulse in a way that enables multichannel flows.
If you integrated SendPulse into your website or CRM and your contacts are transferred to SendPulse lists, make sure you transfer as much information about your customer as you need. That might include at least name, email, and phone number if you require your customers to provide a phone number. Then you can use Automation 360 to create any type of flows combine all channels, for example, SMS and email: https://sendpulse.com/knowledge-base/email-service/automation360/automation360-sms.
Alternatively, there are multichannel subscription forms https://sendpulse.com/knowledge-base/email-service/mailing-list-recipients/create-subscription-form that will let you collect both phone numbers and emails.
If you are using chatbots, you can have your chatbot ask for additional contact information, like a phone or email, and then create flows that include both chatbot messages and email or SMS.
All in all, there is a number of ways to have a multichannel system. Feel free to book an demo at https://calendly.com/sendpulse-demo/oleksii and get more in-depth answers to your questions.
Thank you!
0
Question on: Intuit Mailchimp Email Marketing
Is there any way to review the pricing structure to make it competitive with other services?
I have noticed that there are many newer email marketing services that offer better rates than Mailchimp. I think it would be good for the product and sales team to come together to review Mailchimp pricing
Make it features-based instead of Contacts based need an unlimited contacts plan
Hi there. Mailchimp offers a flexible, tiered pricing model that lets you start for free and only pay more as your audience grows. While our per-contact pricing is different than other platforms, the real value comes from the built-in tools that help you drive a higher return on every email you send. It’s designed to be an all-in-one hub so you don't have to pay for multiple separate tools for SMS, landing pages, or social media ads. All this said, we hear you, and we will pass this feedback along to the team.
Email Marketing Software Reports
Mid-Market Grid® Report for Email Marketing
Fall 2026
G2 Report: Grid® Report
Grid® Report for Email Marketing
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Email Marketing
Fall 2026
G2 Report: Grid® Report
Momentum Grid® Report for Email Marketing
Fall 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Email Marketing
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Email Marketing
Summer 2026
G2 Report: Grid® Report
Small-Business Grid® Report for Email Marketing
Summer 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for Email Marketing
Summer 2026
G2 Report: Grid® Report
Grid® Report for Email Marketing
Summer 2026
G2 Report: Grid® Report
Momentum Grid® Report for Email Marketing
Summer 2026
G2 Report: Momentum Grid® Report














