E-Commerce Tools Resources

The ads powered by RetargetApp will be shown to your website visitors who viewed at least one product on your website and left without buying it. The ads will be shown to them for up to 14 days after the last store visit or until the purchase is made. The 14-day period has been chosen after a careful research of customer behavior and study of recommendations from Facebook as the optimal period for retargeting as it doesn’t let the user get tired of seeing your ad. The ads will not be shown to those users who only viewed the main page of your website as the app won’t be able to track which product exactly was the customer interested in. The ads will not be shown to those users who viewed products in your store before you installed RetargetApp.

We currently offer 8 different placements for your ad. They are: Facebook Desktop Newsfeed Facebook Desktop Right Column Facebook Mobile Newsfeed Audience Network Instagram Feed Instagram Stories Messenger Home Marketplace Home Initially, all placements are enabled for your retargeting campaign. This is the setup recommended by Facebook and we strongly encourage you to keep it.

By default, all your website products are included in a retargeting campaign. This means that each user will see an ad displaying the product he/she previously viewed on your website, followed by up to 9 other products chosen by Facebook on the basis of price/name similarity. RetargetApp doesn’t use products that are: marked “Out of stock” marked “Hidden” deleted not allowed by Facebook Advertising Policy. Read What can't I advertise via RetargetApp for more info. The product list updates every 6 hours. Please, note that there is no correlation between the Facebook page you connect to your campaign and the products that will be used in the ads. In other words, choosing a niche Facebook page doesn’t automatically mean that only the products from this niche will be advertised.