E-Commerce Personalization Software Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on E-Commerce Personalization Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
E-Commerce Personalization Software Articles
Highlights From the G2 Fall 2022 E-Commerce Reports
The e-commerce software market experienced significant changes in the past quarter caused by market corrections, changes in buyer behavior, and supply chain challenges. To understand how these changes impacted users, I analyzed the most recent G2 e-commerce reports data for fall 2022.
by Gabriel Gheorghiu
A Better Future for Digital Storefronts with E-Commerce Personalization
The COVID-19 pandemic brought about changes to many industries, including one of the most sought-after ones, the retail sector. From suppliers, manufacturers, distributors, wholesalers, and retailers to consumers, everyone was exposed to the vulnerabilities and consequences of the pandemic. Amidst this health and economic crisis, consumer shopping behavior changed entirely. Businesses realized the power of digital transformation and added a virtual storefront to their brick-and-mortar store as consumers adapted to shopping online.
by Subhransu Sahu
What Is Social Commerce, and Why We Created a New Category for It
The fact that social media is critical for e-commerce is obvious. There are billions of users on social media platforms, and many of them buy online. It is estimated that the number of social media users worldwide will reach 5.85 billion by 2027. In addition, sellers also use social media to share and promote their products—the value of social commerce sales worldwide is estimated at 2.9 trillion dollars by 2026.
by Gabriel Gheorghiu
Hybrid Shopping Trends in 2022
This post is part of G2's 2022 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Gabriel Gheorghiu
2021 Trends in E-Commerce and Industry 4.0
This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Gabriel Gheorghiu
Why You Need an E-Commerce Strategy and How to Create One
If you sell online, you surely use an e-commerce platform or shopping cart software to create and manage your online store, track inventory and payments, and maybe personalize your buyers’ shopping experience. But your competitors also use similar tools—so what is your competitive advantage?
by Gabriel Gheorghiu
How to Choose the Best E-Commerce Software for Your Business
If you are reading this, you have internet access and have probably already tried to buy something online. That's what e-commerce is about, at least from a buyer perspective. When it comes to sellers, things can be a lot more complicated.
by Gabriel Gheorghiu
How to Balance Consumer Privacy and Personalization in Marketing
Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials.
by Stephanie Graham
E-Commerce Personalization Software Glossary Terms
Explore our Technology Glossary
Browse through dozens of terms to better understand the products you purchase and use everyday.
E-Commerce Personalization Software Discussions
0
Question on: ActiveCampaign
How do you put a button (url) on top of an image?
For my email templates
As the image was already in place, I used the following html code to create the HTML structure we would next style with CSS. This is nice solution as it requires very little HTML.
https://www.rubixmarketresearch.com/smart-kitchen-appliances-industry-2025
0
Question on: ActiveCampaign
What is the best way to use video in a newsletter?
I have provided links for YouTube videoes, but am only showing thumbnail and a click sends the user to YT. Would like to play directly in the newsletter if possible (or at least change thumbnail).
in my opinion create a GIF for an engaging portion of the video and use it as placeholder in the email. Vimeo has already a default option ,to create a GIF after you upload a video.
0
Question on: SAP Engagement Cloud (formerly SAP Emarsys)
Can I add other templates if I don't want to use html?
Sometimes you see more template ideas that work for us; however, we don't know how to build it with HTML code, limiting ourselves to our basic knowledge.
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a pretty straightforward process - you can read up about it here:
https://help.emarsys.com/hc/en-us/articles/360016213837-Creating-templates-from-scratch
We also have a wide selection of templates from other customers that you can browse for inspiration:
https://help.emarsys.com/hc/en-us/articles/360021250033-Emarsys-Inspirations
(you will need to be logged in to the Help Portal for that).
I hope that gives you some ideas...?
Get them added when you onboard Emarsys, otherwise try building them yourself or your HTML dev teams and get issues fixed by support team.
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E-Commerce Personalization Software Reports
Mid-Market Grid® Report for E-Commerce Personalization
Fall 2026
G2 Report: Grid® Report
Grid® Report for E-Commerce Personalization
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for E-Commerce Personalization
Fall 2026
G2 Report: Grid® Report
Momentum Grid® Report for E-Commerce Personalization
Fall 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for E-Commerce Personalization
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for E-Commerce Personalization
Summer 2026
G2 Report: Grid® Report
Small-Business Grid® Report for E-Commerce Personalization
Summer 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for E-Commerce Personalization
Summer 2026
G2 Report: Grid® Report
Grid® Report for E-Commerce Personalization
Summer 2026
G2 Report: Grid® Report
Momentum Grid® Report for E-Commerce Personalization
Summer 2026
G2 Report: Momentum Grid® Report









