### Contents - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Digital Audio Advertising Software Resources ##### Articles, Discussions, and Reports to expand your knowledge on Digital Audio Advertising Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Digital Audio Advertising Software Articles [![How to Record a Podcast: Easy Guide for Beginners](https://learn.g2.com/hubfs/G2CM_FI456_Learn_Article_Images_%5BPodcast_cover_art%5D_V1a.png "How to Record a Podcast: Easy Guide for Beginners")](https://www.g2.com/articles/how-to-record-a-podcast) [ ### How to Record a Podcast: Easy Guide for Beginners ](https://www.g2.com/articles/how-to-record-a-podcast) Podcasts have exploded into the mainstream as a versatile, engaging, and highly accessible form of storytelling and communication. Whether you're looking to share a personal passion, entertain listeners with captivating stories, or educate an audience on niche topics, podcasting offers an incredible platform to reach people worldwide. [ ![Piper Thomson](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Piper Thomson") PT ](https://learn.g2.com/author/piper-thomson) by Piper Thomson [![10 Best Music Editing Software of 2024: Tried and Tested](https://learn.g2.com/hubfs/Music%20editing%20software.png "10 Best Music Editing Software of 2024: Tried and Tested")](https://www.g2.com/articles/best-music-editing-software) [ ### 10 Best Music Editing Software of 2024: Tried and Tested ](https://www.g2.com/articles/best-music-editing-software) Looking to turn that raw recording into a polished masterpiece? Whether it’s a podcast waiting to be edited or an album begging for a flawless mix, the countless audio editing software options can be overwhelming. [ ![Samudyata Bhat](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Samudyata Bhat") SB ](https://learn.g2.com/author/samudyata-bhat) by Samudyata Bhat [![The Expansion of Digital Audio Advertising](https://learn.g2.com/hubfs/Audio%20ads%20-EMG.jpg "The Expansion of Digital Audio Advertising")](https://www.g2.com/articles/the-expansion-of-digital-audio-advertising) [ ### The Expansion of Digital Audio Advertising ](https://www.g2.com/articles/the-expansion-of-digital-audio-advertising) Audio advertising all started with the radio. Back when marketers first started to use radio advertising, it was the only other option to deploy mass-market advertisements outside of print media (newspaper ads, catalog ads, etc.). But since then, digital audio advertising has become so much more than radio advertising, encompassing other types of audio formats and through various online streaming platforms, like music streaming services and podcasts.  [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse [![2021 Trends in Martech and Adtech](https://learn.g2.com/hubfs/marketing%20trends%202021.jpg "2021 Trends in Martech and Adtech")](https://www.g2.com/articles/martech-adtech-trends-2021) [ ### 2021 Trends in Martech and Adtech ](https://www.g2.com/articles/martech-adtech-trends-2021) This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts. [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse [![Massive Growth in Digital Channels Means Digital Adtech Must Evolve](https://learn.g2.com/hubfs/digital%20ads%20on%20times%20square.jpg "Massive Growth in Digital Channels Means Digital Adtech Must Evolve")](https://www.g2.com/articles/massive-growth-in-digital-channels-means-digital-adtech-must-evolve) [ ### Massive Growth in Digital Channels Means Digital Adtech Must Evolve ](https://www.g2.com/articles/massive-growth-in-digital-channels-means-digital-adtech-must-evolve) Over the past decade, there have been huge shifts in the digital advertising landscape, including the rise of social media advertising, video advertising, and mobile advertising. [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse Show More ## Digital Audio Advertising Software Discussions 0 Question on: TelmarHelixa [How do teams understand audiences beyond basic demographics?](/discussions/how-do-teams-understand-audiences-beyond-basic-demographics) Demographics are only a starting point. Many teams need to understand what audiences care about, how they behave, what influences them and how their media engagement differs across categories and markets. This level of audience intelligence helps organisations build more resonant campaigns, strengthen brand loyalty and drive more efficient growth over time. Teams move beyond basic demographics by combining behavioural, attitudinal and cultural signals to understand what truly shapes audience decisions. This includes interests, values, media affinity, creator and influencer ecosystems and the contexts where audiences engage across channels and markets. In practice, this means going from broad demographic targeting to richer audience intelligence that informs more relevant messaging, sharper segmentation and media strategies that connect with people in the right environments. It also helps brands identify emerging affinities and whitespace opportunities that are not visible through demographics alone. TelmarHelixa is designed to bring this level of audience understanding into practice by integrating behavioural and social intelligence into instant persona dashboards and visualisations, with global fusion across markets so teams can build strategies that resonate locally while remaining consistent at scale. Answered: Elke Cathrall on February 4, 2026 [Your answer](/discussions/how-do-teams-understand-audiences-beyond-basic-demographics/comments/new?remote=true) 0 Question on: TelmarHelixa [What is an audience insights tool used for?](/discussions/what-is-an-audience-insights-tool-used-for) **Brands and agencies increasingly need deeper audience understanding across behaviour, culture, media affinity and influence. Audience intelligence tools provide the context required to shape strategy, refine segmentation and connect insight directly to cross-channel planning decisions.?** An audience insights and audience intelligence tool helps teams develop a richer understanding of the audiences they want to reach, including behavioural signals, media habits, brand affinities and cultural context. It is used to shape strategy, refine segmentation and identify how audiences form across markets and channels. TelmarHelixa supports this through a data-neutral approach that combines global social behavioural intelligence with local market nuance, allowing teams to build global strategies with market-specific application. Users can explore influencer and creator ecosystems, define bespoke audiences using custom hashtags, brands or campaign inputs and access instant persona dashboards and visualisations that translate complex audience patterns into clearer strategic direction. What makes this especially valuable is the direct connection to cross-media media planning. Audience intelligence can flow straight into media planning, with tools to model reach and duplication across channels, build reach curves, create instant media plan scenarios and add bespoke media channels, so insight and planning remain fully interconnected in one workflow. Answered: Elke Cathrall on January 27, 2026 [Your answer](/discussions/what-is-an-audience-insights-tool-used-for/comments/new?remote=true) 0 Question on: Choozle [Choozle - Insights into pricing needed!](/discussions/32770-choozle-insights-into-pricing-needed) I know Choozle offers 2 pricing plans. Am looking for deeper info, ie.with a $1,000 budget to run a campaign at a $3 CPM – do they take a percentage of the $1,000 budget, a cut off the CPM, both…do they have tiered pricing, etc.? Thanks I don't work for Choozle, but I use the platform often. To my knowledge, they don't do tiered pricing. From how it seems is they upcharge the media (which is incredibly common), so for example: the CPM Choozle pays may be $2.32, you may see that the CPM for you is $2.98. I don't know specifically how much they upcharge. When you start coupling things like CRM data there is an added $2 CPM charge to the campaign, and they have some other extras as well. It's a very powerful platform and they have a great support team. I would reach out to them and get more concrete answers. I hope this helps! Answered: Eloy Hernandez on March 6, 2024 [Your answer](/discussions/32770-choozle-insights-into-pricing-needed/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/digital-audio-advertising/resources?discussions_page=2) - [1](/categories/digital-audio-advertising/resources) - [2](/categories/digital-audio-advertising/resources?discussions_page=2) - 3 - [4](/categories/digital-audio-advertising/resources?discussions_page=4) - [5](/categories/digital-audio-advertising/resources?discussions_page=5) - [6](/categories/digital-audio-advertising/resources?discussions_page=6) - [Next ›Next ›](/categories/digital-audio-advertising/resources?discussions_page=4) ## Digital Audio Advertising Software Reports Small-Business Grid® Report for Digital Audio Advertising Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Digital Audio Advertising Summer 2026 G2 Report: Momentum Grid® Report Grid® Report for Digital Audio Advertising Summer 2026 G2 Report: Grid® Report Grid® Report for Digital Audio Advertising Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Digital Audio Advertising Spring 2026 G2 Report: Momentum Grid® Report Momentum Grid® Report for Digital Audio Advertising Winter 2026 G2 Report: Momentum Grid® Report Grid® Report for Digital Audio Advertising Winter 2026 G2 Report: Grid® Report