Customer Data Platforms (CDP) Resources

Tealium supports more than one unique ID, and you can declare as many as necessary. In Tealium’s system, there is not one unique or master ID, but rather the profile can hold any number of unique IDs. Many companies leverage a Company ID, a hashed Email, a Facebook ID, Rewards Program ID, and more. Once a unique ID has been set, outside of a stitch occurring, it cannot be updated. For example, two separate profiles contain two different email addresses but are stitched together based on a different ID. In that case, the system will keep the more originally set email address in the newly created joined profile. Additionally, an ID is added to a ‘replaced’ object in the user profile to associate the new profile to the prior separate profiles; meaning the more recently set ID is still saved! All of these IDs are available for querying via Audience Database. The reason why this is important is the concept of ‘visitor tearing,’ or breaking a visitor record apart.

Show More

Show Less

We have over one thousand integration points with close to nine hundred different technologies, covering both client-side and server-side data management options.

Show More

Show Less

Our standard net new deployment of our Universal Data Hub is 90 days. Deployment of AudienceStream alone may be shorter depending on steps already completed by the customer. We follow a 5 step process that includes the following: 1 - Requirements gathering (tag specs, data requirements, use cases, segments) 2 - Data layer strategy (provide best practice recommendation to meet all requirements) 3 - Installation (customer implements Tealium Data Layer and universal tag on digital property, while Tealium begins initial configurations within the tool) 4 - Testing and Validation (Tealium to audit Data Layer, verify configurations meet specs) 5 - Go Live (release to production)

Show More

Show Less