### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Cross-Channel Advertising Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Cross-Channel Advertising Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Cross-Channel Advertising Software Articles [![History of Advertising 101: What You Need to Know](https://learn.g2.com/hubfs/G2CM_FI156_Learn_Article_Image-%5BHistory_of_advertising%5D_V1a.png "History of Advertising 101: What You Need to Know")](https://www.g2.com/articles/history-of-advertising) [ ### History of Advertising 101: What You Need to Know ](https://www.g2.com/articles/history-of-advertising) Advertising allows brands to communicate with potential customers. [ ![Sagar Joshi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sagar Joshi") SJ ](https://learn.g2.com/author/sagar-joshi) by Sagar Joshi [![11 Advertising Techniques to Attract Audience Attention](https://learn.g2.com/hubfs/G2CM_FI174_Learn_Article_Image-%5BAdvertising_techniques%5D_V1a.png "11 Advertising Techniques to Attract Audience Attention")](https://www.g2.com/articles/advertising-techniques) [ ### 11 Advertising Techniques to Attract Audience Attention ](https://www.g2.com/articles/advertising-techniques) There was a point when it wasn't hard to make your ad stand out. [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher [![10 Types of Advertising: How to Reach the Right Audience](https://learn.g2.com/hubfs/G2CM_FI689_Learn_Article_Images-%5BTypes_of_Advertising%5D_V1a.png "10 Types of Advertising: How to Reach the Right Audience")](https://www.g2.com/articles/types-of-advertising) [ ### 10 Types of Advertising: How to Reach the Right Audience ](https://www.g2.com/articles/types-of-advertising) There are a lot of different ways to advertise your brand and product. [ ![Emily Goorevich](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Goorevich") EG ](https://learn.g2.com/author/emily-goorevich) by Emily Goorevich [![Conversion Tracking: Venturing to the Bottom of the Funnel](https://sell.g2.com/hubfs/conversion%20tracking@2x.png "Conversion Tracking: Venturing to the Bottom of the Funnel")](https://www.g2.com/articles/what-is-conversion-tracking) [ ### Conversion Tracking: Venturing to the Bottom of the Funnel ](https://www.g2.com/articles/what-is-conversion-tracking) The buyer's journey consists of awareness, consideration, and decision. That final conversion to the decision-making stage is a fan favorite. [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher [![The User-Friendly Approach to Targeted Advertising](https://sell.g2.com/hubfs/aaron-sebastian-XWl8Pu3HrgY-unsplash.jpg "The User-Friendly Approach to Targeted Advertising")](https://www.g2.com/articles/targeted-advertising) [ ### The User-Friendly Approach to Targeted Advertising ](https://www.g2.com/articles/targeted-advertising) Online ads can be annoying unless they come just at the right moment.  [ ![Kevin Indig](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin Indig") KI ](https://learn.g2.com/author/kevin-indig) by Kevin Indig [![Spotify Ads: Types, Set Up, + Best Practices](https://learn.g2.com/hubfs/iStock-1048258424.jpg "Spotify Ads: Types, Set Up, + Best Practices")](https://www.g2.com/articles/spotify-ads) [ ### Spotify Ads: Types, Set Up, + Best Practices ](https://www.g2.com/articles/spotify-ads) One of the most popular music streaming services in the U.S., Spotify is good for more than just tunes.  [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher [![Reddit Ads: Everything You Need to Know](https://learn.g2.com/hubfs/iStock-1048288996.jpg "Reddit Ads: Everything You Need to Know")](https://www.g2.com/articles/reddit-ads) [ ### Reddit Ads: Everything You Need to Know ](https://www.g2.com/articles/reddit-ads) While it isn’t often a first choice, Reddit is a goldmine for marketers. [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher [![Advertising Campaign Basics (+ How to Make Yours Successful)](https://learn.g2.com/hubfs/G2CM_BI003_Backlog_Images_%5BAdvertising_Campaign%5D_V1b.png "Advertising Campaign Basics (+ How to Make Yours Successful)")](https://www.g2.com/articles/advertising-campaign) [ ### Advertising Campaign Basics (+ How to Make Yours Successful) ](https://www.g2.com/articles/advertising-campaign) I love pancakes. A lot of people do. [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher Show More ## Cross-Channel Advertising Software Glossary Terms [![Frequency Capping](https://learn.g2.com/hubfs/G2CM_GI297_Glossary_Article_Images-%5BFrequency_Capping%5D_V1a.png "Frequency Capping")](https://www.g2.com/glossary/frequency-capping-definition) [Frequency Capping](https://www.g2.com/glossary/frequency-capping-definition) Frequency capping means placing limits on how many times a viewer sees a digital advertisement. Learn more about the benefits of instilling this strategy. by Kelly Fiorini [![Contextual Targeting](https://learn.g2.com/hubfs/G2CM_GI203_Glossary_Article_Images_%5BContextual_Targeting%5D_V1a.png "Contextual Targeting")](https://www.g2.com/glossary/contextual-targeting-definition) [Contextual Targeting](https://www.g2.com/glossary/contextual-targeting-definition) Contextual targeting is how a company displays its ads on a relevant website. Discover how it works, the basic elements, benefits, and more. by Mara Calvello ## Cross-Channel Advertising Software Discussions 0 Question on: AdRoll [Non retarketing ads](/discussions/27475-non-retarketing-ads) Is there a way to send ads like google ads, but not retargeting, to a wide range of new potential customers If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to read the guidelines carefully to define some essential peculiarities you need to keep in mind so that this outdoor ad will run successfully for your company goals. Answered: sandra Hall on January 27, 2023 [Your answer](/discussions/27475-non-retarketing-ads/comments/new?remote=true) 0 Question on: LocaliQ [Will you be adding the feature of finding/removing duplicate "search terms"?](/discussions/will-you-be-adding-the-feature-of-finding-removing-duplicate-search-terms) Helps find when search terms are triggering multiple keywords. Yes, in all campaigns it's important to monitor the search terms that are triggering your impressions and clicks and use the information to add keywords and negative keywords. If you haven't been monitoring search terms you may be surprised to see some of the searches that are triggering clicks. Also, I suggest you not use broad match search keywords. Use modified broad match or the other more selective search types -- phrase match or exact match. Answered: Dan Evans on March 9, 2020 Thanks for the clarification. So you were correctly using the word "search term" and your question related to monitoring search terms in order to eliminate unproductive clicks, right? The 20 Minute Work week offers the opportunity to add negative keywords in the Add Negatives For Shopping and the Optimize Search Traffic sections. Optimize Search Traffic also provides opportunities to add productive Search Keywords. That's good, but in my experience it's not enough. Monitoring the search terms will show you many more instances where you can add productive search keywords and where you can eliminate unproductive searches by adding negative keywords or deleting or changing your search keywords. Especially in Shopping campaigns I find that it's essential to monitor the search terms report every week and add negative keywords. Because every word in the product description is a potential search keyword in Shopping, Shopping campaigns are almost always bound to generate a large value of impressions and clicks from people who will never be your customers. I currently have close to 2000 negative keywords in each of my two Shopping campaigns, and that number grows each week. Only a small fraction of those negative keywords were generated by the 20 Minute Work Week. I would venture that failing to make use of negative keywords is the biggest waste of ad spend in most campaigns. All of my expanded text ad and other campaigns have hundreds of negative keywords unless they are relatively new. Answered: Dan Evans on March 6, 2020 There is already a feature in the 20-Minute Workweek that shows alerts about duplicate Search Keywords and offers to pause one of them. In Google lingo "Search Terms" are the words and phrases entered by online searchers which trigger an impression for your ads. Answered: Dan Evans on March 3, 2020 If what you are doing is getting the results you want, carry on! Answered: Dan Evans on March 10, 2020 Comment deleted by user. Answered: Corey Nisbet on June 16, 2020 Comment deleted by user. Answered: Corey Nisbet on June 16, 2020 Comment deleted by user. Answered: Corey Nisbet on June 16, 2020 Comment deleted by user. Answered: Corey Nisbet on June 16, 2020 [See more answers (7)](javascript:void(0);) [Your answer](/discussions/will-you-be-adding-the-feature-of-finding-removing-duplicate-search-terms/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/cross-channel-advertising/resources?discussions_page=29) - [1](/categories/cross-channel-advertising/resources) - [2](/categories/cross-channel-advertising/resources?discussions_page=2) - … - [26](/categories/cross-channel-advertising/resources?discussions_page=26) - [27](/categories/cross-channel-advertising/resources?discussions_page=27) - [28](/categories/cross-channel-advertising/resources?discussions_page=28) - [29](/categories/cross-channel-advertising/resources?discussions_page=29) - 30 - Next ›Next › ## Cross-Channel Advertising Software Reports Mid-Market Grid® Report for Cross-Channel Advertising Summer 2026 G2 Report: Grid® Report Grid® Report for Cross-Channel Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Cross-Channel Advertising Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Cross-Channel Advertising Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Cross-Channel Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Cross-Channel Advertising Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Cross-Channel Advertising Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Cross-Channel Advertising Spring 2026 G2 Report: Grid® Report Grid® Report for Cross-Channel Advertising Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Cross-Channel Advertising Spring 2026 G2 Report: Momentum Grid® Report