Content Creation Software Resources

Many customers of the gen.video platform are using it in partnership with another influencer discovery/CRM tool. Our content management system is optimized for video - collaborative and interactive - which has gotten brands and agencies back out of google docs! Influencers have a secure upload page and once content is approved it can be tracked for advanced performance analytics and leveraged on brand owned and retail channels through distribution tools.

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Talkoot is an AI-powered platform that helps brands and retailers streamline the production of on-brand, search-optimized product content across channels. The platform combines AI-point solutions, professional editing tools, collaborative features, and workflow automations to drive down the cost and time needed to create high-quality product content that increases traffic and raises conversion rates. Content produced in Talkoot generates billions of dollars for the world’s most loved brands and retailers.

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Marvia is used by franchise and multi-location brands to enable local marketing at scale while maintaining brand consistency. Specifically, marketing teams use Marvia to: - Empower franchisees to create their own marketing materials – Franchisees can customize pre-approved templates with local offers, events, store details, and community connections without any design skills. Brand elements stay locked, so everything remains on-brand. - Eliminate repetitive localization requests – Instead of central teams handling hundreds of "can you make this flyer with our address" requests, franchisees do it themselves. Customers report up to 83% reduction in manual requests. - Coordinate campaigns across all locations – Marketing teams can plan national campaigns in the Marketing Calendar, and franchisees subscribe to the campaigns relevant to them. You can track who's participating and what's working. - Centralize all marketing assets and tools – One platform for brand guidelines, templates, asset libraries, print ordering, and social media posting. No more training franchisees on multiple systems. - Post directly to social media – Franchisees can create and publish content to Facebook and Instagram, or run hyperlocal Meta Ads, all from within the platform. - Get visibility into what's happening locally – Analytics show which locations are engaging, what content performs best, and where support is needed. The bottom line: Marvia helps lean marketing teams scale marketing impact across hundreds of locations without adding headcount, while giving franchisees the tools to drive local revenue without going rogue.

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