### Contents

- [**Articles**](#resources-articles)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

# Account-Based Web and Content Experiences Software Resources

##### Articles, Discussions, and Reports to expand your knowledge on Account-Based Web and Content Experiences Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data.

[ContentsExpand/Collapse Contents](#)
- [**Articles**](#resources-articles)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

## Account-Based Web and Content Experiences Software Articles

[![4 New Account-Based Marketing Software Categories on G2](https://sell.g2.com/hubfs/Monty%20SPO.png "4 New Account-Based Marketing Software Categories on G2")](https://www.g2.com/articles/account-based-marketing-software)

[
### 4 New Account-Based Marketing Software Categories on G2
](https://www.g2.com/articles/account-based-marketing-software)
If you had to guess how many years account-based marketing has been around, what would you say? Five? Ten? Fifteen?

[
 ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse")
EMG

](https://learn.g2.com/author/emily-malis)

by Emily Malis Greathouse

## Account-Based Web and Content Experiences Software Discussions

0

Question on: Demandbase One
[How often is the information updated as far as mergers and divestitures ?](/discussions/27404-how-often-is-the-information-updated-as-far-as-mergers-and-divestitures)

especially in energy, mergers and divestitures are very common and that the most difficult things to keep up to date on for me.

Hi Jake! We’re constantly updating our records as we get our information from over 40,000 sources including S&P, CapIQ, Equifax, and Thomson Reuters. These sources, among others, will have updates on mergers and divestitures. As each one of our sources provides an update, our records will also update in real time. Hope that helps, and please reach back out if you have any questions! -Calvina

Answered: Calvina Cheng on July 20, 2020

[Your answer](/discussions/27404-how-often-is-the-information-updated-as-far-as-mergers-and-divestitures/comments/new?remote=true)

0

Question on: pharosIQ
[Competitor Differentiation](/discussions/competitor-differentiation)

How is MRP Different From Other Data/ Predictive / Vendors?

Our competitors aren’t truly “predictive” vendors. They gather data and make suppositions about who is in market and what they’re interested in. They are heavyon intent and light on “predictive analytics”. MRP’s predictive analytics solutions ingest 15 billion real-time records every day and uses that intelligence to inform a full suite of ABM services. MRP Prelytix uses the results of every program to leverage machine learning as a means to continuously improve your ability to predict and engage customers.

Answered: Sarah Campbell on October 17, 2019

[Your answer](/discussions/competitor-differentiation/comments/new?remote=true)

0

Question on: ON24
[Webinar platform vs. Web conferencing tool?](/discussions/5292-webinar-platform-vs-web-conferencing-tool)

What is the difference between ON24 and conferencing tools like Webex and Go-to-meeting?

Conferencing and meeting tools are great, but they are made for…conferences and meetings. ON24 is a webinar marketing platform that is purpose-built to deliver interactive, engaging audience experiences that provide you with deep analytics to help you find your best leads and generate more revenue.

Answered: Tiffany Keel on October 17, 2019

[Your answer](/discussions/5292-webinar-platform-vs-web-conferencing-tool/comments/new?remote=true)

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- [Next &rsaquo;Next ›](/categories/account-based-web-and-content-experiences/resources?discussions_page=43)

## Account-Based Web and Content Experiences Software Reports

Mid-Market Grid® Report for Account-Based Web and Content Experiences

Summer 2026

G2 Report: Grid® Report

Grid® Report for Account-Based Web and Content Experiences

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Account-Based Web and Content Experiences

Summer 2026

G2 Report: Grid® Report

Momentum Grid® Report for Account-Based Web and Content Experiences

Summer 2026

G2 Report: Momentum Grid® Report

Small-Business Grid® Report for Account-Based Web and Content Experiences

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Account-Based Web and Content Experiences

Spring 2026

G2 Report: Grid® Report

Small-Business Grid® Report for Account-Based Web and Content Experiences

Spring 2026

G2 Report: Grid® Report

Mid-Market Grid® Report for Account-Based Web and Content Experiences

Spring 2026

G2 Report: Grid® Report

Grid® Report for Account-Based Web and Content Experiences

Spring 2026

G2 Report: Grid® Report

Momentum Grid® Report for Account-Based Web and Content Experiences

Spring 2026

G2 Report: Momentum Grid® Report