A/B Testing Tools Resources

Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on A/B Testing Tools

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.

Contents

A/B Testing Tools Articles

Website KPI Benchmarks: Improve Conversions with Data

Getting steady traffic but not enough conversions? Your website KPIs might be sending the wrong signals — or going unread entirely.

by Shreya Mattoo

25 Noteworthy A/B Testing Statistics in 2019

You could always flip a coin.

by G2 Staff

A/B Testing Tools Glossary Terms

Cost Per Lead

Marketers use cost per lead (CPL) to gauge the effectiveness of their marketing campaigns in generating leads. Learn how to calculate it and its benefits.

by Alyssa Towns

Product-Led Growth

Product-led growth is a strategy for accelerating a company’s growth through its product’s success. Learn the benefits of creating a strategy.

by Kelly Fiorini

Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) refers to the steps to increase the number of preferred actions on a digital platform. Learn more about its types.

by Sagar Joshi

A/B Testing

A/B testing is a form of marketing experimentation to improve conversion rates. Learn how businesses use A/B testing for conversion rate optimization.

by Holly Landis

Email Marketing

Email marketing lets you acquire and convert leads via email. Read on to boost your email marketing strategy using the provided tips and best practices.

by Kelly Fiorini

Bleeding Edge

Bleeding edge refers to new technology that hasn’t been thoroughly tested. Learn more about the advantages and disadvantages of bleeding edge.

by Amanda Hahn-Peters

Multivariate Testing

What is multivariate testing and why is it important as a software feature? Our G2 guide can help buyers understand multivariate testing and popular software with multivariate testing features.

by Anthony Orso

A/B Testing Tools Discussions

Question on: ClickFunnels

Do I have to have all my content ready for the up-sell when I do my free webinar as a hook or do I wait to see first the response and then prepare a product tailored to the answers?

I'm a bit afraid of up to how much material / content I need to get ready before launching my first funnel with a free webinar. Meaning, if I launch the webinar, I already need to have the content ready for the online course I want to sell at the end of the webinar, right? Option A: If a lot of people sign up, then I have to have it ready so they can pay it and receive it almost immediately. Option B: If people don't sign up, then I invested a lot of time and resources creation a course that I can't sell.

You can have the members area setup with just an introductory video stating that you will be dripping out the content over the next X weeks, so that you don't have to have it all created. Of course you have to know what it's going to contain so that you can sell it, unless you are telling people that you are creating this course as you go based on their needs and wants.

Answered: Doug Barra on July 23, 2020

Your answer

Question on: ClickFunnels

How do I become an affiliate for anyone that wants to do the 1FunnelAway Challenge?

I think all you have to do is become a platinum member to become an affilate.

Answered: Paul Ackley on May 20, 2021

Your answer

Question on: MoEngage

What the best practice to report all of MoEngage campaign? And what is the best application to do that?

I am facing problem with reporting all of my MoEngage campaign that easy to read and easy to understand. I don't have technical skill to pull all of MoEngage data and do the better data analytics.

Hi Faqih, If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query database. After that, you can connect the Big Query data source with Google Data Studio or Microsoft Power BI to visualize all of your data as you wish.

Answered: Thinh Vu Van on September 23, 2020

Hi Faquih, Thanks for brining up this question. The best way to do this is by using the MoEngage Analytics tool. You can customize the reports and charts to show the data points that you want see. If you want to see only a high level report you can do that or if you want to see something detailed you can do that as well. When you're done with the report, you can then download the CSV or even share this as email or link. There is also an option to save this report in the dashboard for further use. In that way, you don't need to enter the filters and the period again as this updates dynamically. This also ensures you have up to date data and you're not looking at last month's data for your weekly report. I hope this answers your query! If not, i'll be happy to get on a call with you and see how we can help you in this challenge.