A/B Testing Tools Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on A/B Testing Tools
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
A/B Testing Tools Articles
A/B Testing Tools Glossary Terms
Marketers use cost per lead (CPL) to gauge the effectiveness of their marketing campaigns in generating leads. Learn how to calculate it and its benefits.
by Alyssa Towns
Product-led growth is a strategy for accelerating a company’s growth through its product’s success. Learn the benefits of creating a strategy.
by Kelly Fiorini
Conversion rate optimization (CRO) refers to the steps to increase the number of preferred actions on a digital platform. Learn more about its types.
by Sagar Joshi
A/B testing is a form of marketing experimentation to improve conversion rates. Learn how businesses use A/B testing for conversion rate optimization.
by Holly Landis
Email marketing lets you acquire and convert leads via email. Read on to boost your email marketing strategy using the provided tips and best practices.
by Kelly Fiorini
Bleeding edge refers to new technology that hasn’t been thoroughly tested. Learn more about the advantages and disadvantages of bleeding edge.
by Amanda Hahn-Peters
What is multivariate testing and why is it important as a software feature? Our G2 guide can help buyers understand multivariate testing and popular software with multivariate testing features.
by Anthony Orso
A/B Testing Tools Discussions
Split provides an industry-leading Feature Delivery Platform which enables companies to embrace Impact-Driven Development across their engineering teams.
We pair the speed and reliability of feature flags with data to measure the impact of every feature. By reducing development time, mitigating release risk, and quantifying impact, we free engineering teams to solve customer and business problems.
Learn more about Split's platform and our company here: https://www.split.io/company/
Answered: Emma Connelly on March 22, 2023
Split provides an industry-leading Feature Delivery Platform which enables companies to embrace Impact-Driven Development across their engineering teams.
We pair the speed and reliability of feature flags with data to measure the impact of every feature. By reducing development time, mitigating release risk, and quantifying impact, we free engineering teams to solve customer and business problems.
Learn more about Split's platform and our company here: https://www.split.io/company/
Answered: Emma Connelly on March 22, 2023
We use it for email marketing, primarily drip campaigns.
Answered: Shannon VanHouten on April 20, 2022
A/B Testing Tools Reports
Mid-Market Grid® Report for A/B Testing
Fall 2026
Grid® Report for A/B Testing
Fall 2026
Enterprise Grid® Report for A/B Testing
Fall 2026
Momentum Grid® Report for A/B Testing
Fall 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for A/B Testing
Fall 2026
Enterprise Grid® Report for A/B Testing
Summer 2026
Small-Business Grid® Report for A/B Testing
Summer 2026
Mid-Market Grid® Report for A/B Testing
Summer 2026
Grid® Report for A/B Testing
Summer 2026
Momentum Grid® Report for A/B Testing
Summer 2026
G2 Report: Momentum Grid® Report
