![Gaurav S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gaurav S.") GS Gaurav S. Salesforce Email Executive Information Technology and Services Mid-Market (51-1000 emp.) 5/4/2026 "Easy tool for managing campaigns and workflows" 4.5/5 What do you like best about Zoho Marketing Automation? What I like best about Zoho Marketing Automation is how it brings campaign management, customer journeys, and performance tracking into one place, which makes daily work more organized. The interface is quite clean and easy to navigate, so it doesn’t take too long to understand basic features like creating email campaigns and setting up workflows. The drag-and-drop style workflow builder is helpful and saves time when creating step-by-step customer journeys. In terms of performance, it gives a clear view of campaign results, which helps in understanding what is working and what needs improvement. This makes it easier to take better decisions instead of guessing. I also noticed that some AI-based suggestions and automation features help in speeding up small tasks like content or segmentation, which reduces manual effort to some extent. Overall, it is a useful tool for managing marketing activities more efficiently and keeping everything structured. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? One thing I didn’t like much is that the interface can feel a bit confusing in the beginning, especially when setting up workflows or advanced automation. It takes some time to understand where everything is, which can slow down initial work. Sometimes the platform also feels slightly slow when handling larger campaigns or data, which affects the workflow and takes extra time to complete tasks. Another point is that some features are not very straightforward and require extra steps to configure, which can be frustrating for new users. The AI features are helpful but still feel limited and not always accurate, so manual checking is still needed most of the time. It would be better if the interface was more simplified, performance was improved for large data, and AI suggestions were more reliable. Overall, it works well after getting used to it, but the initial learning curve and performance issues can be improved. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Before using Zoho Marketing Automation, managing campaigns, tracking customer journeys, and handling data was quite scattered and time-consuming. It was difficult to keep everything organized and understand what was actually working. With Zoho Marketing Automation, it becomes easier to manage campaigns, segment audiences, and track performance in one place. This helps in reducing manual work and saves a good amount of time in daily tasks. Automation workflows also help in handling repetitive tasks, which improves efficiency and reduces chances of errors. It makes the overall process smoother and more structured. Overall, it helps in saving time, improving campaign tracking, and making marketing operations more organized and manageable. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite See what 109 reviewers think of Zoho Marketing Automation 4.2 out of 5 · Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/zoho-marketing-automation/reviews)