I like that Zerply helps automate SEO and AEO/GEO tasks and allows us to track any brand on popular AI platforms like ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, and Claude. I really appreciate the AI chat feature, which makes it easy to perform SEO tasks without needing to build complex workflows or train the team; they can just chat, and it works well. The chat-first approach, along with publishing features that don't require complex setup, is also something I find quite easy to use. It shows me AI traffic and enables backlink research and keyword clustering, which are complex tasks that Zerply makes easy. The ease of use, AI chat, and ability to publish pages at scale are why we switched from Ahrefs and SEMrush. The initial setup was very easy because of the AI onboarding that fills most things for you, and it automatically finds competitors, brand guidelines, and suggested prompts to be tracked on AI platforms. Review collected by and hosted on G2.com.

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