G2

MW

Michael W.

Sr. Programmatic Manager

Mid-Market (51-1000 emp.)

Originally submitted 4/4/2019

"YouTube Advertising has proven cost-effective with a good amount of visibility"

3.5/5

What do you like best about YouTube Advertising?

We've been able to target our advertising narrowly, and our niche audience has proven non-competitive in the YouTube space, with a very low cost per completed view. Review collected by and hosted on G2.com.

What do you dislike about YouTube Advertising?

Forecasting audience, engagement, clicks, and conversions is difficult and not often accurate, but starting with a smaller budget and ramping up has proven a good way to get around this. Review collected by and hosted on G2.com.

Recommendations to others considering YouTube Advertising:

Do you have video content? Good. Use it. Review collected by and hosted on G2.com.

What problems is YouTube Advertising solving and how is that benefiting you?

We use YouTube Advertising to remain top of mind with our niche audience that is often expensive and difficult to get in front of with niche publications. Review collected by and hosted on G2.com.