SM

Stephanie M.

SVP of Global Marketing

Mid-Market (51-1000 emp.)

6/5/2025

"Wyng is a Catalyst for Collette's Marketing Strategy"

5/5

What do you like best about Wyng?

In today’s experience-driven economy, next-generation personalization isn’t a luxury—it’s a competitive imperative. Platforms like Wyng are at the forefront of this shift, enabling brands to go beyond surface-level targeting and tap into the power of zero-party data—preferences, intentions, and motivations shared willingly by customers. As SVP of Global Marketing, I'm responsible for Collette's holistic marketing strategy - both offline and digital. Wyng is a core part of our ecosystem, and its consent-based approach not only builds trust but unlocks rich signals that, when activated in real time, transform static journeys into dynamic, hyper-relevant experiences. This easy-to-use platform gives us the ability as marketers to respond instantly to these signals—across every channel—driving measurable lifts in engagement, conversion, and retention. The future belongs to brands that can not only collect the right data, but orchestrate meaningful, moment-driven personalization at scale. Review collected by and hosted on G2.com.

What do you dislike about Wyng?

There are a couple of areas that I would recommend for improvement:

• More gamification formats that align with our product type—such as scavenger hunts, crossword puzzles, word scrambles, or word searches—would expand our creative options.

• AI support within the platform would boost productivity. While our CX strategist is incredibly helpful, having an AI assistant available 24/7 could provide guidance and accelerate experience creation. Review collected by and hosted on G2.com.

What problems is Wyng solving and how is that benefiting you?

Wyng allows us to move quickly, implementing self-service experiences into our overall marketing strategy. From a data standpoint, Wyng enables us to proactively capture zero-party data - such as customer preferences - feeding our CDP and enriching profiles in our data warehouse. This allows us to personalize at scale with meaningful insights from our users. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

See what 27 reviewers think of Wyng

4.4 out of 5 · Verified reviews from real users

[
Read all reviews
](https://www.g2.com/products/wyng/reviews)