# Appier AIRIS (formerly Woopra) Reviews **Vendor:** Appier **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.4/5.0 **Total Reviews:** 207 ## About Appier AIRIS (formerly Woopra) Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data. ## Appier AIRIS (formerly Woopra) Pros & Cons **What users like:** - Users appreciate the **real-time insights** generated by Appier AIRIS, aiding quick decision-making and customer understanding. (8 reviews) - Users value the **real-time analytics** of Appier AIRIS, allowing swift responses to customer behavior changes and insights. (6 reviews) - Users value the **flexible reporting** features of Appier AIRIS, enabling insightful data analysis for informed decision-making. (5 reviews) - Users value the **robust customer understanding** offered by AIRIS, enabling effective analysis and enhanced user engagement. (3 reviews) - Users value the **comprehensive data management** capabilities of Appier AIRIS, facilitating insightful analysis and reporting. (3 reviews) - Flexibility (3 reviews) - Real-time Updates (3 reviews) - User Experience (3 reviews) - User Interface (3 reviews) - Customer Insights (2 reviews) **What users dislike:** - Users find the **complexity of built-in calculations and onboarding** challenging, hindering their overall experience with AIRIS. (2 reviews) - Users find the **difficult customization** options in Appier AIRIS frustrating, limiting specific reporting and dashboard needs. (2 reviews) - Users find the learning curve for Appier AIRIS to be **difficult** , especially without prior data analytics experience. (2 reviews) - Users are disappointed by the **feature limitations** , noting the restricted data span and insufficient report types for analysis. (2 reviews) - Users may face **integration issues** when connecting with third-party tools, resulting in data discrepancies or setup challenges. (2 reviews) - Lack of Information (2 reviews) - Limited Customization (2 reviews) - Limited Features (2 reviews) - Product Limitations (2 reviews) - Users face a **steep learning curve** with AIRIS due to complex features and inadequate onboarding support. (2 reviews) ## Appier AIRIS (formerly Woopra) Reviews ### 1. Excellent customer support and easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Vicky Fang 房華娟 . | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2025 **What do you like best about Appier AIRIS (formerly Woopra)?** 1. Intuitive to use, with rich analytical features 2. Continuously optimized functions, such as integration with AIQUA Segment 3. Customer Success and Engineering teams provide support and solutions based on customer needs **What do you dislike about Appier AIRIS (formerly Woopra)?** 1. The built-in calculation formulas in AIRIS are slightly more complex 2. Occasional malfunctions **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** 1. You can directly use AIRIS customer data to send messages to specific audiences you want to target. 2. Membership data analysis can be operated independently, saving the time needed to request data from IT. ### 2. " Irreplaceable; Technique Tool for Marketing" **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Appier AIRIS (formerly Woopra)?** Woopra provides the best solution for Business by analytics of the web. Prioritise it understand customer needs, and analyse the same, and It plays a significant role in engaging your targeted audience. **What do you dislike about Appier AIRIS (formerly Woopra)?** There are no flaws or drawbacks till date. They are serving us politely and guiding for our organization goals. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** 1. Playing a vital role in Building Business Goals. 2. Analyzing Customer needs. 3. Focusing on KPI ( Key Performance Indicator ) 4. Long-Term Startegies. 5. Attention with respective of clients capacity. ### 3. AIRIS help us connect marketing touch-points, monitor, tracking, analyze data, and make decisions. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Appier AIRIS (formerly Woopra)?** It not only consolidates what we have and what we have done but also furthur makes all data, touchpoints, conversions, and trends more meanful. It's interesting to see the same thing, especially data itself, in differect aspects. Furthermore, AIRIS provide consultant mode service, inculding presales, customer sucess, and technical support. This always on service is really helpful! They understand out need and react fast. **What do you dislike about Appier AIRIS (formerly Woopra)?** In the onboarding stage, we spend a lot of time to organize all data both online and offline. Plus, we asked the data need to be very align with our interal rules and usage need. It turned out to be that we took a long journey to finish data integration to AIRIS before we officially started to apply and use it. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** The platform supports to collect and integrate data from all of our data stores and multi sources, which does us a big favor! We can finally track, monitor, and analyze all data in one place. ### 4. Really good to understand how user use our product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Appier AIRIS (formerly Woopra)?** Fast events setup, tuning of the events names to allow easy readability. Customer journey is great too. **What do you dislike about Appier AIRIS (formerly Woopra)?** Maybe the onboarding is a little complicated, it would be great to be guided in the app. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** To understand user story, activate some contact with the customers when we identify some struggles, some absence or other risks. ### 5. A CDP platform that integrates online and offline data to effectively assist decision-making. **Rating:** 5.0/5.0 stars **Reviewed by:** Roaddy H. | Assistant Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Appier AIRIS (formerly Woopra)?** Integrate online and offline data, combine the user's journey on the website and make a variety of different analyses. It quickly allows me to capture the information I want to know from the platform, and then communicates with users to bring more conversions and results. **What do you dislike about Appier AIRIS (formerly Woopra)?** The data available for analysis can only capture 2 years, which is a pity. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Integrate online and offline data, combine the user's journey on the website and make a variety of different analyses. It quickly allows me to capture the information I want to know from the platform, and then communicates with users to bring more conversions and results. ### 6. Very useful insight **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2024 **What do you like best about Appier AIRIS (formerly Woopra)?** Woopra gives very useful background information, such as visitors to the website without them logging in, such as which pages visited, the source of the visit, any buttons clicked on the page. It's an important part of my every day sales activity. Customer support is not a super fast response but it is helpful when they do engage. **What do you dislike about Appier AIRIS (formerly Woopra)?** There's not an easy search feature to quickly search for specific data. Although I can set up fixed search criteria and save that as a separate report, so there's a work-around. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Woopra gives very useful background information, such as visitors to the website without them logging in, such as which pages visited, the source of the visit, any buttons clicked on the page. It's an important part of my every day sales activity. ### 7. Comprehensive Customer Analytics with Appier AIRIS: Powerful Yet Potentially Overwhelming **Rating:** 5.0/5.0 stars **Reviewed by:** kay h. | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Appier AIRIS (formerly Woopra)?** Real-Time Analytics: Appier AIRIS provides real-time data on customer interactions, enabling businesses to make timely decisions and respond quickly to changes in customer behavior. **What do you dislike about Appier AIRIS (formerly Woopra)?** While the platform offers extensive integration capabilities, users might encounter occasional challenges in integrating data from certain third-party tools or platforms, leading to potential data discrepancies or gaps. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** he platform offers detailed customer journey mapping, allowing businesses to visualize and understand each step a customer takes. ### 8. Appier AIRIS User Feedback **Rating:** 5.0/5.0 stars **Reviewed by:** 蘇治綱 Oliver . | Marketing Planning Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Appier AIRIS (formerly Woopra)?** Appier AIRIS offers a diverse range of report types. By analyzing various events collected from the website, it provides insights into user journeys and identifies actionable and applicable business models. **What do you dislike about Appier AIRIS (formerly Woopra)?** It is hoped that Appier AIRIS can develop group categorization within the reports to facilitate quick and easy access to the needed reports. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** The main purpose of using Appier AIRIS is to collect member data and analyze it to identify actionable business models. For example, by tracking users who have browsed health-related information and analyzing embedded events, we can identify health-related products that consumers might like, ultimately driving their conversion. ### 9. Very powerful analysis platform **Rating:** 5.0/5.0 stars **Reviewed by:** Jack L. | Tech Lead, Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Appier AIRIS (formerly Woopra)?** AIRIS has plenty of anlysis functions and yet still user friendly. It can hugely assist the marketing of our product. **What do you dislike about Appier AIRIS (formerly Woopra)?** The translation is somehow a little weird. The wording sometimes not match how we use in daily. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** With it's very detailed filtering functions, we can find our potential customers precisely. ### 10. Woopra, an excellent tool for our custom app **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew K. | Owner & Operator, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2023 **What do you like best about Appier AIRIS (formerly Woopra)?** Our company uses Woopra on a daily basis to gather insights that we can't find anywhere else. We're able to blend custom journery reporting (what pages users interacted with) along with user attributes that are merged together from Stripe, BigQuery and a number of other sources. This insight helps us make key business decisions on a continual basis. Along with this Woopra's support is always there for us if we run into any roadblocks. **What do you dislike about Appier AIRIS (formerly Woopra)?** Some of the app integrations can be a little tricky during setup, but with Woopra's customer support we've been able to overcome those obstacles. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Woopra helps us get accurate LTV infromation, attribution information with the ability to slice and dice in a number of ways - for example: with/without coupon usage, UTM medium/source, and more. ### 11. Impressed by AIRIS **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Appier AIRIS (formerly Woopra)?** Real-Time Analytics: One of the most impressive features of AIRIS is its real-time tracking and analytics capabilities. Businesses can see live updates on user activities, which allows for immediate insights and timely decision-making. **What do you dislike about Appier AIRIS (formerly Woopra)?** Customization Limitations: Some users have reported limitations in customization options for reports and dashboards. The platform might not offer the flexibility needed for highly specific reporting requirements. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Difficulty in Personalization:Problem: Without deep insights into customer behavior, personalizing marketing efforts and user experiences is challenging. ### 12. An integrated data platform that enables customer segmentation and personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Appier AIRIS (formerly Woopra)?** Collecting all kinds of customer data on one platform and friendly interface to deploy and analyze. **What do you dislike about Appier AIRIS (formerly Woopra)?** Some of the logics are different from AIQUA so we have to figure it out first before importing data. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** It helps to integrate the customer data from different datastore, which enables marketers to get an overview on customer indivisual, to segement specificly and to create analysis reports for various purposes. ### 13. Very strong CDP platform that could help our company have more critical market insight **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2024 **What do you like best about Appier AIRIS (formerly Woopra)?** I like this platform can help me gather data from all our company's platforms and giving me insights through visulization reports into my business. In addition, their customer support and training are super professional and friendly. **What do you dislike about Appier AIRIS (formerly Woopra)?** For someone like me without a background in data, it was a bit tricky to get the hang of it at first because of its many features and it still need some IT knowledge to create the segment or calculate revenue numbers. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** AIRIS solves the challenges of scattered customer data and scalability issues. It help us to get useful insights about our business, which helped us to grow our company. ### 14. It makes work easy. **Rating:** 5.0/5.0 stars **Reviewed by:** Erin L. | assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Appier AIRIS (formerly Woopra)?** To know e-commerce sales in a short time. **What do you dislike about Appier AIRIS (formerly Woopra)?** When I couldn't find out the correct button I want. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** To make form easily. ### 15. Excelent CDP product with flexible data connection methods! **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Appier AIRIS (formerly Woopra)?** Flexible connection method, very friendly to the data engineers. **What do you dislike about Appier AIRIS (formerly Woopra)?** Everything works fine. No obvious disadvantages. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Making Cutomer Journey workloads easier. ### 16. AIRIS is a great marketing tools! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Appier AIRIS (formerly Woopra)?** From the IT side, I liked that Appier's AIRIS part was very well documented and easy to integrate. **What do you dislike about Appier AIRIS (formerly Woopra)?** I think is Appier AIQUA platform's send marketing notifcaiton ui interface, it confuse me till I ask Appier's partner. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Real time user events, different chart, helpful to understanding users journey. ### 17. Wonderful **Rating:** 5.0/5.0 stars **Reviewed by:** Allison C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Appier AIRIS (formerly Woopra)?** AIRIS could help us identify our most valuable customers and have a clear insight of them. It is flexible and user-friendly. I highly recommend to all of the people who are searching for a great CDP. **What do you dislike about Appier AIRIS (formerly Woopra)?** There are only 5 kind of reports which is not enough for us. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Customer Relationship Maintenance ### 18. Haven't started to use but looking forward to it. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Appier AIRIS (formerly Woopra)?** It would be helpful for us to analyze the marketing strategies in our industry. It's more comprehensible than GA. **What do you dislike about Appier AIRIS (formerly Woopra)?** I haven't noticed it, but I will definitely let customer support know. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** To find out the best strategies for marketing and receive feedback for product design. ### 19. It's not easy to use, but it should be helpful in the future. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Appier AIRIS (formerly Woopra)?** It should be a powerful tool for marketers. **What do you dislike about Appier AIRIS (formerly Woopra)?** May be interface could be more friendly. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** collect users datas, to know more about our custermers. ### 20. Nice platform for quick insight **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Appier AIRIS (formerly Woopra)?** No-code analytic tools can generate insight really quickly. **What do you dislike about Appier AIRIS (formerly Woopra)?** The integration documentation can be improved. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Help us track online performance. ### 21. good business solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Appier AIRIS (formerly Woopra)?** useful for my job to anaylize customers. **What do you dislike about Appier AIRIS (formerly Woopra)?** All subject is use Englinsh, not friendly **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** customer joutney analize ### 22. AIRIS is a very convenient tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Appier AIRIS (formerly Woopra)?** Convenient and easy to use, with a beautiful interface. **What do you dislike about Appier AIRIS (formerly Woopra)?** I currently don't see any major issues; everything seems fine. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Much easier to use than GA4 reports. ### 23. Great tool for insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2024 **What do you like best about Appier AIRIS (formerly Woopra)?** The formulas fo the reporting are very flexible. **What do you dislike about Appier AIRIS (formerly Woopra)?** Would be nice if can cover more flexible BI needs. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Provide insight for oneline to offline user journey ### 24. Amazing analytics tool for anyone struggling with the basics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2023 **What do you like best about Appier AIRIS (formerly Woopra)?** It provides all the basics you would want, with a vast array of customizable tools which fit your company. Pricing is also extremely reasonable **What do you dislike about Appier AIRIS (formerly Woopra)?** Report organizing can be a bit better. Basic UI neuances, but overall no real complaints. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Funnel Drop-off reporting and the ability to break down trends in a miriad of ways ### 25. Woopra: Unveiling Customer Insights for Business Growth **Rating:** 4.5/5.0 stars **Reviewed by:** Kumaran s. | Graduate Engineer Trainee , Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about Appier AIRIS (formerly Woopra)?** Real-time tracking and analytics for immediate insights into customer behavior. Visitor profiles that provide comprehensive information about individual customers. User-friendly interface with visually appealing dashboards and reports. Integration capabilities with third-party tools and platforms. Customization and segmentation options for targeted analysis and marketing strategies. **What do you dislike about Appier AIRIS (formerly Woopra)?** Pricing can be considered relatively expensive for businesses with larger data volumes or extensive tracking requirements. There may be a learning curve associated with using Woopra, especially for users who are new to analytics platforms. Limited customizability of certain features or reports may be a concern for users with specific data analysis needs. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Solves the problem of limited customer insights by providing a deeper understanding of customer behavior and preferences. Addresses the challenge of fragmented customer data by offering a unified view across multiple platforms and touchpoints. Enables data-driven decision-making to improve products, services, and marketing strategies. Helps identify bottlenecks and optimize conversion rates for better business outcomes. Facilitates personalized marketing campaigns by leveraging customer data and segmentation capabilities. ### 26. Woopra is a product managers best friend! **Rating:** 5.0/5.0 stars **Reviewed by:** Selenia M. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about Appier AIRIS (formerly Woopra)?** I love that woopra allows me to see data from segment in real time and visualize that data. **What do you dislike about Appier AIRIS (formerly Woopra)?** I wish that Woopra provided ways to merge actions into a single action. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Woopra helps me quantify usage and determine which features provide value for our users. ### 27. helps to know the data that is specifically needed **Rating:** 4.0/5.0 stars **Reviewed by:** Steven F. | COO, Enterprise (> 1000 emp.) **Reviewed Date:** May 01, 2023 **What do you like best about Appier AIRIS (formerly Woopra)?** woopra is exactly what we needed to have constant monitoring of the data of each client, it reports a very analytical report where we have been able to improve the procedure that must be followed with each client to retain it **What do you dislike about Appier AIRIS (formerly Woopra)?** prices may be a bit high for companies that cannot bear these costs **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** With each piece of information that Woopra provides, it allows the interaction with each client to be better promoted. ### 28. Woopra, a very useful tool for analytics issues **Rating:** 4.5/5.0 stars **Reviewed by:** Emily K. | Executive Assistant, Venture Capital & Private Equity, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2023 **What do you like best about Appier AIRIS (formerly Woopra)?** One of the things we like most about the Woopra platform is the set of tools that push our organization to have a complete and solid analysis of the audience's behavior on our websites. There is a big learning curve if you are a new user of this platform. Still, we must recognize that Woopra has quality support that always remains attentive to make adapting and configuring it much more manageable. Woopra is constantly generating reports with vecriticalata for future strategies proposed in our Marketing department. **What do you dislike about Appier AIRIS (formerly Woopra)?** We sincerely consider it a platform with a lot of effectiveness and potential. It was not our case, but I think they should generate packages that are not so expensive firsthand for medium and small companies and thus allow them to enter the competition in less time and with much more solid work. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Thanks to Woopra's daily tracking of the users visiting our websites, we can quickly generate contact with potential customers. We can not fail to mention the growth that we obtained in our Marketing department in terms of the effectiveness of strategies thanks to the daily reports that this platform generates for us of all the complete analyses they make of our social networks. ### 29. Woopra enables My business to create a complete view of my customers **Rating:** 5.0/5.0 stars **Reviewed by:** Isaac E. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Appier AIRIS (formerly Woopra)?** Woopra Helps my company to tracks customers behavior across different channels, providing my business with a complete view of our customers and interactions with the business. **What do you dislike about Appier AIRIS (formerly Woopra)?** Woopra's pricing can be relatively high for small business that I worked for few years ago , which may not have the budget to invest in a comprehensive analytics platform **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Woopra enables my company to create targeted and personalized experiences for their customers, improving engagement and loyalty. With real-time segmentation and automated customer messaging ### 30. Woopra Review **Rating:** 4.0/5.0 stars **Reviewed by:** Patrick K. | Data Collector, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2023 **What do you like best about Appier AIRIS (formerly Woopra)?** Woopra has the ability to integrate with other platforms and its flexibility in customizing reports and dashboards. This allows businesses to gain a deeper understanding of their customers' behavior and improve their marketing and customer engagement strategies by integrating and analyzing data from multiple sources. **What do you dislike about Appier AIRIS (formerly Woopra)?** user interface to be a bit overwhelming. The cost can be a concern for small businesses or those on a tight budget, and a complex user interface can be difficult for some users to navigate. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Woopra is beneficial to businesses that are looking to improve their customer analytics and engagement strategies. The software allows them to track and analyze customer behavior, segment their audiences and target their marketing campaigns more effectively, and make data-driven decisions to improve their overall performance. ### 31. Great app to map user journey and aggregate data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2023 **What do you like best about Appier AIRIS (formerly Woopra)?** Abilit to drill down via dasboards to indentify meaningful trends **What do you dislike about Appier AIRIS (formerly Woopra)?** Refreshing and editing dashboards can be a bit clunky **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Monitoring and improving funnel conversion rates. Checking our web traffic threads and user journeys ### 32. Useful and Productive Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Harsh K. | Director of technology, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2022 **What do you like best about Appier AIRIS (formerly Woopra)?** A very useful tool for tracking individual users and their history. With the help of Woopra, we can determine our client's requirements and priorities. The interface is likable, and the overall setup is easy and efficient. **What do you dislike about Appier AIRIS (formerly Woopra)?** Some of the features stop working at times. Customer support is slow to react and needs further improvement. It takes a fair amount of learning if you are a beginner at this tool. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Woopra helps us analyze our user acquisition funnel and conversion rates on various pages on our site. We are using this tool to gather data at the user level for a research project. ### 33. The best features and user funnel analysis are found on Woopra **Rating:** 4.5/5.0 stars **Reviewed by:** Yurii T. | Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2022 **What do you like best about Appier AIRIS (formerly Woopra)?** Woopra is great since it is so simple to track specific client activity on our websites and collect crucial information for our CRM. Its dashboard makes it simple to observe and evaluate the features of our websites and website visitors, and it incorporates highly customized user funnels. It is a simple tool, and we have successfully utilized it. **What do you dislike about Appier AIRIS (formerly Woopra)?** I only want to say that the user interface and control panel are not particularly intuitive; aside from that, everything has been great. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** It has aided us in monitoring user behavior when they use our website, tracking their navigation to determine what interests them, and identifying areas where our web resources may be improved. Additionally, the data it enables us to gather has been great for our CRM and the work of our salespeople; it is also highly economical for the firm. ### 34. Woopra is a total game-changer, I wish I had found it sooner **Rating:** 5.0/5.0 stars **Reviewed by:** Bryce C. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Appier AIRIS (formerly Woopra)?** Woopra is just incredible, a total game-changer for our company. It has the depth to handle very complex needs while also being very usable, even for people with limited technical experience. We have tried other similar products and nothing comes close to what Woopra can do. We will be customers for life! **What do you dislike about Appier AIRIS (formerly Woopra)?** Nothing really. I suppose Woopra could have a few more integrations, but what internet tool couldn't? **Recommendations to others considering Appier AIRIS (formerly Woopra):** Give Woopra a try and I think you'll love it. Woopra's support team is also incredible, using them has massively accelerated our ability to get value from Woopra. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Woopra basically powers our entire tech stack. We use it for KPIs & reporting, audience building for digital advertising, customer analytics, and more. ### 35. Great analytics platform - my source of truth **Rating:** 5.0/5.0 stars **Reviewed by:** Garit B. | SEO & Digital Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Appier AIRIS (formerly Woopra)?** I work in digital marketing and love that Woopra connects the whole customer journey. With Google Analytics and other analytics platforms, you lose sight of your users once they log into a website or app. There's a huge disconnect between work in marketing and product. Revenue attribution is extremely difficult. But now with Woopra I can see what the customer does from their first ad click or organic visit to conversion inside of our SaaS product. Not only that, but it syncs with most of our MarTech stack and tracks individual users. **What do you dislike about Appier AIRIS (formerly Woopra)?** It was a little bit of work getting used to Woopra, but that's true of any program with complex functionality. Once you get things set up, Woopra is really easy to use. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Before, we couldn't track the full customer journey. It was incredibly frustrating to not have channel-level attribution. Now we can see everything that happens with the customer - full funnel visibility. ### 36. Don't tell your competitors about this product **Rating:** 5.0/5.0 stars **Reviewed by:** Peter R. | Brand Development Director **Reviewed Date:** June 22, 2022 **What do you like best about Appier AIRIS (formerly Woopra)?** works for users who need what THEY need. **What do you dislike about Appier AIRIS (formerly Woopra)?** nothing - need to plan a bit for results **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** flexibility means I can actually use my data in a relevant and meaningful way - it is not too prescriptive like others tend to be ### 37. It's a very customer friendly product . Interactive product. Lot of features are in inbuilt **Rating:** 3.5/5.0 stars **Reviewed by:** siddharth s. | Lead Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** September 26, 2020 **What do you like best about Appier AIRIS (formerly Woopra)?** Very nice product, lot of features are there , user friendly **What do you dislike about Appier AIRIS (formerly Woopra)?** Customization is not there , varieties. Are missing , appreances or visualization are not effective **Recommendations to others considering Appier AIRIS (formerly Woopra):** Yes definitely , great ease of use **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Interactive products make the work easilly customized. Easilly accessible and understand able ### 38. Customer Success Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Deniz S. | Customer Success Manager & Sales Qualified Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2021 **What do you like best about Appier AIRIS (formerly Woopra)?** I like the Woopra to see some insights about our company, profit, easy to see our users and ability to reach them quickly, track our platform. While searching something, you can add multiple filters, which is also good. **What do you dislike about Appier AIRIS (formerly Woopra)?** Sometimes it takes too much time to give you the result of what you are looking. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** I use to find out our user's email, to track how our customers changing each month ( increasing or stable). Also it shows a general graph of users, so we can take action based on that. ### 39. Better analytics with this tool **Rating:** 4.5/5.0 stars **Reviewed by:** Adityaa S. | Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2021 **What do you like best about Appier AIRIS (formerly Woopra)?** It's great to see Woopra's social design, which is visually attractive and interesting for everyone. Automation available in a variety of forms. The Woopra analytics service offers great value for a reasonable price. I use Woopra to keep track of customer information and how they react to our website in all business matters, so knowing how they react to our website is important in the long run. It offers to modify custom dashboard according to our use. In addition to powerful and intuitive tools, detailed reports, and an intuitive function, the user interface is dynamic and honest, it helps to always keep things organized and efficient. **What do you dislike about Appier AIRIS (formerly Woopra)?** There have been several instances of bugs being added to the process, which has undermined transparency. The more data you add, the slower it becomes. **Recommendations to others considering Appier AIRIS (formerly Woopra):** Easy-to-use tool for data analytics. It's highly recommended. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Using it we keep track of trials generated on certain pages of our site. Identify anonymous users. As a result, we're learning about problems we weren't aware we had. As we know we have those, we are fixing them. Now we know about our clients what they do we can track them easily. ### 40. My review for Woopra **Rating:** 5.0/5.0 stars **Reviewed by:** ODINAKA O. | Production Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2021 **What do you like best about Appier AIRIS (formerly Woopra)?** I love the user interface of the software and the tools are quite easy to setup. **What do you dislike about Appier AIRIS (formerly Woopra)?** Chatting with online users can be difficult at times. **Recommendations to others considering Appier AIRIS (formerly Woopra):** I am recommending Woopra to anyone that wants to take his or her business to a greater height. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** I used it for marketing campaign. I also used it in importing and exporting data. ### 41. Fantastic analytics tool; automations are where it shines **Rating:** 5.0/5.0 stars **Reviewed by:** Phil R. | Director, Software Engineering, Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2021 **What do you like best about Appier AIRIS (formerly Woopra)?** - Wide array of automations, including to slack, data lakes, and marketing platforms. - dynamic variations on visualizations / analysis; means you can build pretty complex user funnels, with multiple dropoff points, and see how they change (over time, under certain correlations, etc.) - really responsive customer support - Customizable dashboards and categories for dashboards. We have a few high-profile charts we like to keep an eye on and it's quick for us to get a lot of insight quickly because of this. **What do you dislike about Appier AIRIS (formerly Woopra)?** - The Activity view; at our size of an org, we have trouble gleaning any meaningful use from it. - Charts are private by default and need to be shared with your wider team manually. Leads to a lot of "Hey check this out " messages where the receiving party needs to ask for access first. Would love a settings/preferences option for "Share reports by default" or something. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Woopra's turned out app's analytics data into meaningful and understandable insights. ### 42. Analytics and Business Intelligence All-in-One **Rating:** 5.0/5.0 stars **Reviewed by:** Titus C. | Director, Corporate Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2021 **What do you like best about Appier AIRIS (formerly Woopra)?** I like that it both provides tracking on web and mobile properties, and it aggregates other data sources, to provide a source of truth for all data within the organization. It can integrate with a large variety of tools, and can easily map different databases without having to write SQL. I'm now able to create dashboards that pull information from my Web traffic, Marketing Automation tool, and Sales CRM. We are now able to better understand which forms are performing well, and where the conversion traffic is coming from. The interface is easy to use and great looking. **What do you dislike about Appier AIRIS (formerly Woopra)?** It takes a bit of time and engineering effort to get it set up and track all the touch points on the web properties. It also takes time to bring in the relevant data, link it in a meaningful way with web and mobile traffic. If you didn't import a field from a database object, you have to re-edit the loader task and wait for data to sync again until you can run the report you need. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** We are now able to see the end to end customer journey, from website forms, to leads, to opportunities, all the way to closed-won. Woopra also allows us to identify and analyze direct and organic traffic, and create attribution models for PR and thought leadership campaigns. ### 43. Woopra is a beast. Worth every penny. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2021 **What do you like best about Appier AIRIS (formerly Woopra)?** * Support is second to none. Massive factor for us. There is a learning curve, and they will help you get there. * Functionality is extremely strong, and continually updated * Integrations are top notch * Running custom automations against your user data is strong. Doing it from inside your user data platform is STRONG. * The company listens to the client base and innovates against it. I've worked with lots of companies, most of them take feedback and put it directly into the trash. **What do you dislike about Appier AIRIS (formerly Woopra)?** Initially, I felt like the price was high for an analytics package. Their monthly price point is certainly not easily digestible for a SMB. Once you get over the hump of learning how to use the platform, you'll realize it pays for itself by like the 6th day of each month. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** We're getting insight into problems we didn't know we had. We're fixing those that we knew we had. And we're maximizing our shots to hit new prospects with the right message, at the right time, for the right reason. We're learning what content we create is best at converting, and we're getting insight into user behavior that we didn't have before. On balance, a better question might be "What problems are you NOT solving with Woopra". I would have a harder time answering that. ### 44. Excellent tool to better monitor the entire audience **Rating:** 4.0/5.0 stars **Reviewed by:** Carol M. | Senior Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2020 **What do you like best about Appier AIRIS (formerly Woopra)?** It is the number one tool to find tracking solutions, it allows direct interaction with the client, it also keeps us attentive and informed of everything our clients do on our website, it has also helped us and improved all aspects of our marketing strategies , it is a great tool to analyze data, it also allows your software to track the visitors who come to your website and their behavior, it also provides reports with valuable data that allow us to know the position of users, it is easy to configure and deliver complete documentation. **What do you dislike about Appier AIRIS (formerly Woopra)?** I still have not found something that works wrong with this platform, everything is very well designed with excellent functions to help make a better follow-up. **Recommendations to others considering Appier AIRIS (formerly Woopra):** I would recommend them to anyone looking for an analysis website, it is a good software that helps you keep track of your visitors, it is very complete and easy to use, I recommend it. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** It is a simple platform for data management, it helps us to make significant changes and improve our platform, it also allows us to significantly improve our product, it provides us with a large amount of data on the most competent method to improve our site, it also facilitates management and data synchronization, it has tons of useful ways to collect and display data, also the reports it provides are detailed and very helpful. ### 45. It is a very complete and useful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Latin Music S. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2020 **What do you like best about Appier AIRIS (formerly Woopra)?** The possibility of knowing exactly what users do on my website, by name, email and being able to trace the entire flow of events until they reach the purchase **What do you dislike about Appier AIRIS (formerly Woopra)?** The truth is that I would like it to have integration with more applications and I think that the cost of all its functions for someone who is just starting out is quite expensive I would like there to be some plans a little more accessible since $ 1000 USD can be something quite expensive for a small business **Recommendations to others considering Appier AIRIS (formerly Woopra):** The platform is easy and intuitive, you don't have to do much to start capturing information from your users, I recommend it 1000% **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** So far it has allowed me to know more about my clients, the integration with ActiveCampaign is very useful and I can make more personalized emails since I know exactly what my visitors do and I can offer other products and services ### 46. Manage the customer’s queries **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin M. | Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2020 **What do you like best about Appier AIRIS (formerly Woopra)?** I am satisfied customer of Woopra that aims in providing end to end solution for my entire customer journey, I appreciate its simple mode of operation for handling the complex SQL queries. Now I have the better idea about the overall processes that are carried out in my sales, marketing and product publishing department and this is all due to the custom tracking and analytical reports that provide me the whole view about the customer journeys, trends, and segmentation. Overall this product is helping me effectively in various ways. **What do you dislike about Appier AIRIS (formerly Woopra)?** Couple of time I have came across issues like bug involvement, which risks the transparency and makes the process in convenient. Further with the passage of time the application starts to operate slowly, especially the loading of the reports becomes time consuming. **Recommendations to others considering Appier AIRIS (formerly Woopra):** I will like to suggest this tool to business to business type product distribution. This tool will provide you the full control over the context and you will have the clear idea about the targeted are from where you can generate the revenue. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Because of using Woopra I feel more confident in getting connected with my customers because I have all the information piled up due to which I can take real time actions and personalize their experience as well. ### 47. A great marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** mathew p. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2020 **What do you like best about Appier AIRIS (formerly Woopra)?** I set up a custom dashboard for myself in less than 10 minutes. It is broken down to the individual person level so you can really see what each user is doing. Very efficient when it comes to monitoring clients, it is a good tool to understand their requirements and priorities. **What do you dislike about Appier AIRIS (formerly Woopra)?** It can be a bit tricky to get the most out of the product. It is often difficult for beginners to understand and operate. However I think it's very good **Recommendations to others considering Appier AIRIS (formerly Woopra):** I use this every day and can't imagine running the business without it. Do not stop trying it, I recommend it **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Funnels are super customizable. It helps us analyze our user acquisition funnel. We owe a lot to this software, we have saved time and money thanks to it, it really is great. ### 48. Visualization of customers is amazing now **Rating:** 4.0/5.0 stars **Reviewed by:** Natalie J. | Information Technology Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 28, 2020 **What do you like best about Appier AIRIS (formerly Woopra)?** One of the best things I like about Woopra is its ability to store all clients’ history, which enables me to track any process, now I engage my customers in an effective manner through its automated tools that help me to answer any of their query in real time. I would say Woorpa has rectified all its errors was we have to encounter in the beginning. **What do you dislike about Appier AIRIS (formerly Woopra)?** It is an efficient tool for interaction with others. The visualization of the application is not appealing I wish that a simpler version could replace it soon. Moreover I would say this tool has been reformed now because it has introduced us new and advanced features. **Recommendations to others considering Appier AIRIS (formerly Woopra):** I will also like to highlight its integrations with Marketo, Salesforce, and Slack which enables you and your team to easily share the data across various channels. I look upon Woopra as the complete solution for better handling of the customer and above all it is very much reasonable in price and available with various plans. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** The retention analytic report gives me an overall idea about my user whether they are all active or not and to which extent they are responding by data, in this way I highlight the important clients and become more focused to work upon specific area, and ultimately it helps me to generate the leads as well. In addition the trending report provides me a graphical representation of my whole year’s working against customer engagement. ### 49. Great platform to collect and analyze information from a website **Rating:** 4.0/5.0 stars **Reviewed by:** Stephania M. | Data Research Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2020 **What do you like best about Appier AIRIS (formerly Woopra)?** This platform is simple to operate and safe, it is a product with great capabilities for the accurate collection of data, it allows an in-depth analysis of vital information, it also allows to have a complete monitoring and control of user interactions, it also offers metrics of the interaction of users with our website, it also offers a monitoring of our clients in real time, it is a very complete user analysis tool. **What do you dislike about Appier AIRIS (formerly Woopra)?** I have not had any problems with this software, it is easy to use and understand, it also has good features that help to have a better control of the product. **Recommendations to others considering Appier AIRIS (formerly Woopra):** Excellent data analysis tool, it will help you to have a better understanding of the behavior of your customers, it is also a very easy to use product with a very simple user interface, I recommend the use of this software. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** It is a product that helps improve business processes, it allows me to make reports or customer files, I can also create reports on customer behavior, it provides really solid statistics out of the box, it also allows us a deep knowledge of the customer. behavior. users, the reports are very detailed and accurate, it is an excellent tool that keeps us informed. ### 50. Valuable tool to know your audience **Rating:** 4.5/5.0 stars **Reviewed by:** Samantha M. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2020 **What do you like best about Appier AIRIS (formerly Woopra)?** Woopra offers good analytics services for a decent amount of price, and the first time I tried it, it didn't let me down. Customer information is valuable, and knowing how customers react to our website is important in all ways related to our business, so I use Woopra to keep track of it. The UI is pretty, and has undergo multiple updates along the years, making it more accessible over the time and adding more helpful features to the interface. I like how all customer information is organized individually, or even in groups if I want it that way. Understanding analytics with Woopra is easy and simple, with the data being delivered in real time and the reports being as clear as possible to ensure a quick process. **What do you dislike about Appier AIRIS (formerly Woopra)?** I tried the mobile app a few times but noticed that it's not as reliable as the web app, so I don't use it. I think an improvement of the program in multiple devices should be done so I can use it no matter where I am. **Recommendations to others considering Appier AIRIS (formerly Woopra):** I think that when it comes to this type of software, choosing which one is better is difficult, considering the amount of them that are out in the market right now. My recommendation is Woopra, but I suggest to try multiple programs so you can make sure your decision fits your business. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** As I mentioned before, knowing how customers are interacting with our services is one of the most important parts of our business, as it helps improve what's already good, and get rid of marketing techniques that are no longer working. Woopra takes customer data from multiple channels such as help desk, chat, and websites, and combines all this information to provide a good report that can be viewed in real time. Interpretation is everything, and Woopra does a great job at summarizing and explaining what's going on in the analytics reports which is always only one click away, making it easier to use and implement in my daily workflow. ## Appier AIRIS (formerly Woopra) Discussions - [What is the best thing about Woopra](https://www.g2.com/discussions/35414-what-is-the-best-thing-about-woopra) - 1 comment, 1 upvote - [What is the best way to suggest friends](https://www.g2.com/discussions/34269-what-is-the-best-way-to-suggest-friends) - 1 comment, 1 upvote - [New customizable dashboard could be improved in terms of layout and customization.](https://www.g2.com/discussions/13248-new-customizable-dashboard-could-be-improved-in-terms-of-layout-and-customization) - 1 comment, 1 upvote - [What does Woopra do?](https://www.g2.com/discussions/what-does-woopra-do) - 1 comment - [How do I track a user journey on my website?](https://www.g2.com/discussions/how-do-i-track-a-user-journey-on-my-website) - 1 comment - [View Appier AIRIS (formerly Woopra) pricing details and edition comparison](https://www.g2.com/products/appier-airis-formerly-woopra/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-31+00%3A28%3A40+-0500&secure%5Bsession_id%5D=e08deb58-6574-436a-bd4e-206eaf90304b&secure%5Btoken%5D=57017fe17f246fe8e516a22fed2d38f49d9fcc5680c8c7d960e5a1a5def323d7&format=llm_user) ## Appier AIRIS (formerly Woopra) Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Segmentation** - A/B Testing - Customer Profiles **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **Data Management** - Updating - Data cleansing - Integration **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Administration** - Data Storage - A/B Testing - Integrations **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Analysis** - KPIs - Dashboards - Segmentation - Revenue Optimization **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Generative AI** - AI Text Generation **Agentic AI - Subscription Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Decision Making **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Appier AIRIS (formerly Woopra) Alternatives - [Heap](https://www.g2.com/products/heap/reviews) - 4.4/5.0 (1,074 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,316 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,820 reviews)