
I like it because of the simplicity of the interface for interpreting the results that it produces and for compatibility with other data analysis applications. I also appreciate its applicability in categorizing the customers’ behavior pattern, target marketing of audience and assessing the commercial success of operations. In sum, I have had a fairly good experience using the software as it has enhanced our abilities to make informed decision, facilitate the identification of new markets and the optimization of commercial activities. Review collected by and hosted on G2.com.
It may be enhanced in the way they adapt the report to the user and in getting stronger in handling data with large quantities of results but in general, it is a useful tool. Review collected by and hosted on G2.com.