I like how easy WhatsApp Business Platform is to use and its automation features. Auto greetings and quick replies save me 2–3 hours a day, and labels help me organize chats and track new orders, pending payments, and completed orders. I can manage all my chats in one place, send quick updates, and keep customers engaged. The catalog helps me show products, and customers trust WhatsApp more than email, so my response rate is very high. Multi-agent support, broadcast messages, and verified business profiles help us handle three times more customers with the same team, and our response time is much faster. It has made our communication more organized and professional, and customer satisfaction has improved. It also works well with Google Sheets, Shopify, and Zapier for managing customer data, syncing orders, and automating messages. Setup was quite easy: creating a profile, catalog, and automated messages was straightforward, the documentation was clear, and onboarding was smooth without much technical help. It saves me time and has helped increase sales. Review collected by and hosted on G2.com.

I find the pricing a bit high for small businesses, especially for marketing messages. Sometimes messages get delayed, and I find the interface confusing as a new user. I’d also like better analytics and a cheaper verification process. Review collected by and hosted on G2.com.