G2

Ivan U.

Co-Founder

Mid-Market (51-1000 emp.)

9/9/2026

"Server-Side Tracking and Profit-Based ROAS Attribution"

5/5

What do you like best about Wezom?

WEZOM was able to work at the intersection of marketing requirements and technical implementation. They didn't treat tracking as simply an event collection task and paid attention to how the data would ultimately be used for campaign analysis. We also found their approach practical when working through the different data sources and attribution requirements. Review collected by and hosted on G2.com.

What do you dislike about Wezom?

We don't have any specific concerns to highlight. There were some rounds of testing and adjustment while the tracking flows were being validated, which was expected for this type of implementation. Review collected by and hosted on G2.com.

Recommendations to others considering Wezom:

We'd recommend WEZOM to e-commerce teams that need a more dependable connection between advertising data, revenue, and profit. Review collected by and hosted on G2.com.

What problems is Wezom solving and how is that benefiting you?

Our U.S. e-commerce client had gaps in its advertising data, making it difficult to see which campaigns were actually generating profit. The client and us, as a PPC partner, needed a stronger tracking setup that could capture data more reliably and connect advertising activity with real order economics. WEZOM worked on the technical side of the solution, including server-side tracking, data flows, and the attribution logic needed to measure ROAS against actual profit. This gave us a clearer picture of campaign performance and made budget decisions more data-driven. Review collected by and hosted on G2.com.