It's been two months since this profile received a new review

Elizabeth G.

Sr. Strategic Development Representative

Mid-Market (51-1000 emp.)

10/21/2022

"Ability to customize & tailor your prospect follow-ups!"

5/5

What do you like best about Uberflip a PathFactory Company?

From an SDR perspective, we really find value in being able to customize our prospect's journey by tailoring the content to fit their persona or current pain points. Specifically, from an Inbound/ Lead Gen perspective, it's also beneficial to be able to track in our CRM what piece of content they downloaded and when. As an SDR, we can tailor our follow-up with relevant content pieces that speak more to this issue. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

The only thing I would mention is that I find it a bit difficult to upload pdfs into the sales assist tool directly. The "add title image" could be more clear! Review collected by and hosted on G2.com.

Response from Shazia Ajani of Uberflip a PathFactory Company

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Hi Elizabeth,

Thank you so much for such a great review! Our entire team at Uberflip works really hard to offer the best experience possible and we are so happy that it is reflected in yours! Looking forward to continuing to build Florence & Uberflip relationship!

Sincerely,

Uberflip

Uberflip a PathFactory Company Reviews & Product Details

Uberflip lets you quickly create contextual content experiences at scale. Close deals faster by serving relevant content that better connects with your prospective customers. Content is the backbone of every go-to-market motion. If you want to stand out and build meaningful relationships with your prospects and customers, you’ll need to deliver personalized experiences by serving the right content at the right time. Experience Management - Centralize & organize content from various sources to personalize destinations in minutes. Content centralization and management are key for personalization. Uberflip is a single platform to centralize and organize all of your content. Uberflip integrates with third-party content platforms so you can effortlessly import, manage, and tag your assets. From there, your marketing, sales, and customer success teams have easy access to approved content and can start building incredible destinations for every campaigns and Digital Sales Rooms with a no-code drag-and-drop experience.. The result? Less content waste, faster campaign launches, and a sales team that’s empowered with the best content for their prospects. Key features: - Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove) - Tag manager and smart filters - Uberflip Pages - Uberflip Sales Assist (Digital Sales Rooms) - SEO optimization Journey Acceleration - Create curated content destinations for every buyer – and engage them across all channels. Uberflip empowers you to drive content consumption with content recommendations that keep your visitors on-site. With robust marketing automation platform (MAP) integrations, every interaction with content can trigger the perfect next step to accelerate the customer journey. Improve your conversion rates and speed up time to revenue by delivering personalized content that reduces friction in the buyer's journey. Key Features: - Uberflip AI and Personalization Apps - Site engager and recommendation panel - Sales Assist (Digital Sales Rooms) - MAP integrations - Martech integrations and apps (6sense, Bambora, Intercom, Drift, Calendly, Optmizely, and more) Audience Intelligence - Gain insights into content performance and audience engagement Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can understand what works and continuously drive better results. Key Features: - Uberflip Analytics - Google Analytics integration - MAP and CRM integrations - Performance dashboards

Seller

PathFactory

Languages Supported

English

Product Description

Uberflip is a platform for marketers to create, manage and optimize content experiences, so that content can be fully leveraged by all company stakeholders at every stage of the buyer journey.

Overview by

Joanna Zerga

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

20 months

View More Pricing Information

Top-Rated Alternatives

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Uberflip a PathFactory Company Media

Uberflip a PathFactory Company Demo - Account-Based Marketing

Quickly build custom landing pages with marketing streams for campaigns, events and account-based marketing.

Uberflip a PathFactory Company Demo - Demand Generation

Create dynamic destinations for your campaigns. Personalize brand, field and content to deliver value and context. And with Uberflip CTAs you can easily place forms across your streams, gate content and pass valuable lead data to your marketing automation platform.

Uberflip a PathFactory Company Demo - Digital Sales Rooms

Empower your sales teams to quickly find marketing-approved content and combine them with their sales collateral to build Digital Sales Rooms that tell a consistent and compelling story—from first contact to close.

Uberflip a PathFactory Company Demo - Content Performance

Dive deeper into your content engagement and performance with content scores, metrics dashboards and robust integrations with your marketing tech stack.

Uberflip a PathFactory Company Demo - Content Recommendations

Uberflip AI leverages visitor intent data to automatically recommend the most relevant content to visitors on your streams and website.

Uberflip a PathFactory Company Demo - Content Centralization and Organization

Integrate third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels. Tag and manage your content in one place.

Uberflip a PathFactory Company Reviews (340)

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Patricia P.

Growth Marketer

Computer Software

Mid-Market (51-1000 emp.)

7/31/2022

"Uberflip is a great content hub for meeting your company goals"

5/5

What do you like best about Uberflip a PathFactory Company?

Easy to load assets and tag, so that your website can deliver the most relevant content to your prospects and customers. Streamlines the ability to segment your content by intent, product, and industry. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

In the beginning, it can be a bit overwhelming to get everything inside, but once you start using Uberflip, it becomes effortless to make changes and swap out assets and content. Review collected by and hosted on G2.com.

What problems is Uberflip a PathFactory Company solving and how is that benefiting you?

Their customer success team stays with you the entire time during onboarding to get you up and running. We asked many questions and they were so patient in ensuring we had everything we needed. Implementation can take a bit longer if you do not have a dedicated company resource to launch. Review collected by and hosted on G2.com.

Response from Shazia Ajani of Uberflip a PathFactory Company

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Hi Patricia,

Thank you so much for such a great review! Our entire team at Uberflip works really hard to offer the best customer experience possible and we are so happy that it is reflected in yours! Looking forward to continuing to build the R-Zero Systems & Uberflip relationship!

Sincerely,

Uberflip

Rahul S.

Marketing Manager

Enterprise (> 1000 emp.)

6/4/2024

"Powerful content marketing & lead generation tool"

4/5

What do you like best about Uberflip a PathFactory Company?

Uberflip has been a valuable asset in our marketing strategy, particularly for promoting our Enterprise Applications portfolio. Uberflip has proven to be an effective platform for creating targeted content experiences, driving lead generation, and measuring results. While there's always room for improvement in content engagement, the platform's strengths significantly contribute to our marketing success. We highly recommend Uberflip for businesses seeking to enhance their content marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

Reporting Inconsistencies: Data discrepancies between Uberflip reporting and Google Ads/Analytics make campaign measurement challenging. Consistent reporting across platforms is crucial. Review collected by and hosted on G2.com.

What problems is Uberflip a PathFactory Company solving and how is that benefiting you?

Uberflip has become a key player in our marketing strategy for Enterprise Applications. It solves several pain points: targeting the right audience, keeping visitors engaged, capturing qualified leads, and measuring performance. By allowing us to tailor content and provide a user-friendly platform, Uberflip drives website traffic and engagement. It streamlines lead generation through forms and CRM integration, and empowers data-driven decisions with valuable analytics. Overall, Uberflip helps us achieve our marketing goals by fostering targeted content experiences, boosting lead generation, and delivering measurable results. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

6/3/2024

"Uberflip is a step beyond your content manager"

3.5/5

What do you like best about Uberflip a PathFactory Company?

Uberflip has a lot of great settings that you can customize how your content is shown to users on your website. It allows you to categorize your content in many different ways (i.e. role, industry, topic, etc.).

If you're truly trying to expand and test how your audience interacts with the content on your site. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

It's a little more limited than they let on, and sometimes the design options are a bit buggy and you need to reach out to their technical support team.

Some of their "analytics" require you to use a lot of UTM parameters, so it's not as streamlined as they pitch it. Personally, I haven't seen much lift on the demand gen side of the performance metrics. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

3/14/2024

"Powerful tool but comes with a lot of challenges"

3.5/5

What do you like best about Uberflip a PathFactory Company?

It has helped us fill the gap between needing a content center but not having the bandwidth internally to produce it ourselves. Uberflip hosts a large inventory and allows us to easily tag, sort, and modify the content. One of its strengths lies in the ability to push a single piece of content across multiple streams, which means only having to update in ONE place. Another great thing I'd like to call-out is the responsiveness of their support and on-brand team. Our CSM is always attentive and any time I submit a ticket, responses almost always happen within 24 hours. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

At a high-level Uberflip is a great tool, but as a super admin that works in it every day, all the small details add-up to a somewhat frustrating experience. Some examples:

1) Within the tool, they always use external titles for streams but why do this when every stream has an internal name?? It makes it so confusing trying to select the stream you want because a public-facing title is never as clear as an internal one

2) Gating content across multiple streams requires either going 1-by-1 or going to a large list of streams (that doesn't use the internal naming) and hunting for the content there

3) You can add CTAs to streams, but you cant even see what it looks like from the CTA page. You then need to navigate to the stream to adjust its placement.

4) Uberflip doesnt tell you anywhere within the system which CTA is being used at the item-level...you need to go to an item page on your site to figure it out.

5) Uberflip uses a 3rd party vendor for their PDF viewer, and it's not a terrific UX. They claim they cannot do anything about the viewer since its not their code, so we have to hope that the user knows to click the "Expand" button. Review collected by and hosted on G2.com.

What problems is Uberflip a PathFactory Company solving and how is that benefiting you?

We didn't have the resources or time to build a content center internally, so we rely on Uberflip to fill this gap. It gives us the ability to easily showcase all the new content we produce every month and further educate prospects on the power of good search experiences. Review collected by and hosted on G2.com.

Pedro A.

Enterprise (> 1000 emp.)

8/15/2023

"A bit confusing first, but straightforward after guidance"

4/5

What do you like best about Uberflip a PathFactory Company?

It takes little to no time to create new sales room, you just need to create the first template, and being able to copy and paste links to the rooms is very useful. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

My interface was not very straight forward on what I needed to do. It took me about a month to give up trying to set it up and ask someone in marketing to guide me through a 1:1 meeting. Then we saw that my environment was slightly different and he guided me through the right process. Review collected by and hosted on G2.com.

Alice R.

Enterprise (> 1000 emp.)

5/30/2022

"Empower your content strategy with this easy to use tool"

5/5

What do you like best about Uberflip a PathFactory Company?

Uberflip is a great tool to create, organize and distribute content from. The integration with our Marketing Automation platform Marketo works well and we get good insights into how our content is performing. It's easy to use and packed with smart features. The fast pace of new developments in the years I've been an account admin has been highly appreciated, we know have tools to do changes in bulk (perfect when wanting to add text links to product news on a bigger selection of items that mentions the product or when fixing the meta data setup of existing content that hasn't been adjusted with our aligned best practices. A big bonus is our incredible Account team and their knowledge, help and support. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

It is easy to use Uberflip well enough. Using it in the best possible way can be a bit tricky as there are a lot of things you can do to improve SEO, hub settings and so on. The silver lining here though is that they are open to feedback and we've had good collaborations to improve the tool. Review collected by and hosted on G2.com.

What problems is Uberflip a PathFactory Company solving and how is that benefiting you?

We get a great place to put our content and share it with the world. It is well integrated with our website and we can use it for lead generation with great Form CTA's and Link CTA's - which make it fit into our overall marketing strategy. Uberflip is now our primary destination for our digital advertising, and the results we get are great. Review collected by and hosted on G2.com.

Response from Shazia Ajani of Uberflip a PathFactory Company

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Hi Alice,

Sincerely,

Uberflip

Veronica C.

Digital Marketing Specialist

Education Management

Mid-Market (51-1000 emp.)

8/15/2023

"I love using Uberflip and it's a great platform for hosting all of our content!"

4.5/5

What do you like best about Uberflip a PathFactory Company?

It's very user friendly and the capabilities are great for all of the content we want to showcase on our site. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

There tend to be small glitches/bugs, but UF support has always been very helpful in resolving these issues. I also wish changes didn't save automatically with no back button, but this just means I have to be even more careful and alert when I'm on the site! Review collected by and hosted on G2.com.

Joanna H.

Mid-Market (51-1000 emp.)

2/29/2024

"Uberflip has transformed the way we share and track content"

4.5/5

What do you like best about Uberflip a PathFactory Company?

It empowers us to do so much, with ease, and without needing to use our own internal dev/website resources. The tracking capabilities are huge for us. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

It can be a little bit buggy but fortunately support is incredible; they're super helpful and very quick to respond. Review collected by and hosted on G2.com.

What problems is Uberflip a PathFactory Company solving and how is that benefiting you?

We had a *lot* of content -- like 1,000+ pieces. We needed a robust platform to help us organize all of that content in a meaningful way to share with our prospects and clients. Our Uberflip rep is also super consultative and helps us optimize our CTAs, better leverage our analytics, etc. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

6/3/2024

"Great tool but wish it had better tracking"

4.5/5

What do you like best about Uberflip a PathFactory Company?

I love the new pages feature and the ability to customize the page a lot easier. It's a great tool for adding content and I love how easy it is to update. Review collected by and hosted on G2.com.

What do you dislike about Uberflip a PathFactory Company?

I think their tracking needs more updating. I'd like the ability to see what contacts from what company are visiting and where that click came from. Review collected by and hosted on G2.com.