From an SDR perspective, we really find value in being able to customize our prospect's journey by tailoring the content to fit their persona or current pain points. Specifically, from an Inbound/ Lead Gen perspective, it's also beneficial to be able to track in our CRM what piece of content they downloaded and when. As an SDR, we can tailor our follow-up with relevant content pieces that speak more to this issue. Review collected by and hosted on G2.com.

The only thing I would mention is that I find it a bit difficult to upload pdfs into the sales assist tool directly. The "add title image" could be more clear! Review collected by and hosted on G2.com.