G2

Gentiana B.

Senior CRM Executive

Mid-Market (51-1000 emp.)

6/17/2026

"TRIFFT a Powerful and Customisable Loyalty Solution"

4.5/5

What do you like best about TRIFFT Loyalty?

I like how TRIFFT makes loyalty feel more personal and engaging. It gives brands the flexibility to reward customers in meaningful, relevant ways, while also providing the data and insights needed to build stronger, longer-lasting customer relationships. Review collected by and hosted on G2.com.

What do you dislike about TRIFFT Loyalty?

More advanced AI capabilities and deeper reporting customisation would make an already strong platform even more powerful. Review collected by and hosted on G2.com.

What problems is TRIFFT Loyalty solving and how is that benefiting you?

TRIFFT Loyalty has helped us create a more tailored customer experience by giving us the flexibility to customise the loyalty journey, UX and rewards structure to suit both our brand and our customers' needs.

Its integration with our CRM and code generation platform has been seamless, allowing loyalty data to flow into our wider CRM strategy and enabling more personalised communications and offers.

The TRIFFT team has also been a fantastic partner to work with. They're supportive, open to innovation and genuinely focused on helping us achieve our business objectives. This collaborative approach has helped us strengthen customer engagement, improve performance and deliver a more connected loyalty experience for our customers. Review collected by and hosted on G2.com.

Response from Jason Smith of TRIFFT Loyalty

edit

Many thanks Gentiana we really appreciate this and it's such a pleasure to work with the Dynamic Team at The Big Table Group...More AI products coming for sure and I'll loop into the demo's we have been doing with the wider team at BTG around our AI Driven Emotional Scoring and Emotional Actions.