We work with around 400 creators across different tiers, from micro-influencers receiving product to a handful on proper commercial deals. Managing all of that used to mean juggling four spreadsheets and relying on memory. Now the tiering is automatic, seeding requests come in through the portal, and each creator gets a branded dashboard that feels like our brand rather than just another piece of software. The AI assistant also drafts my monthly partner update and segments who should receive what, which used to take up most of my Monday. I still edit it, but I’m no longer writing it from scratch. Review collected by and hosted on G2.com.

Creator discovery in the marketplace is still developing, especially on the beauty side. It has helped us find a few strong partners, but it’s not yet the first place I’d turn for recruitment. For now, we still rely more on our own outreach and our agency relationships. Review collected by and hosted on G2.com.