Arthur R.

Quality Assurance Engineer

Small-Business (50 or fewer emp.)

4/23/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Best place to share your knowledge and expertise with like minded people"

5/5

What do you like best about ThirdChannel?

Needle is a supportive and stress free work environment that encourages you to be yourself while also giving you an incredibly flexible schedule. Needle values you as a human being instead of just a worker. Review collected by and hosted on G2.com.

What do you dislike about ThirdChannel?

The downsides aren't very much but possibly it could be said the lack of hours could be a downside. It can be difficult to connect with many people at one time which can be frustrating to some. Review collected by and hosted on G2.com.

Recommendations to others considering ThirdChannel:

It's an excellent way to connect customers with people that know the products and can convey the information in a friendly way that any one can understand. Review collected by and hosted on G2.com.

What problems is ThirdChannel solving and how is that benefiting you?

Needle is helping me realize how important it is to have human based interactions with customers and potential clients and not just have a business front personality. Sometimes people love it if you can act like an everyday person does. Review collected by and hosted on G2.com.

ThirdChannel Reviews & Product Details

Since 2012, ThirdChannel has been transforming how brands execute at retail. We combine advanced retail intelligence technology with an exceptional network of in-store experts to deliver real-time visibility, consistent brand representation, and measurable performance improvement across every location. Our mission is simple: to empower brands and retailers with the insights, tools, and people they need to win at the shelf. By blending data-driven technology and human connection, ThirdChannel ensures your brand not only looks its best in-store but also performs its best. We specialize in operationalizing retail strategies for leading corporations across industries—from merchandising and product education to field team management and experiential activations. Every program is powered by real-time data and expert field talent carefully matched to your brand’s unique goals, category, and retail environment. ThirdChannel’s platform is designed to move beyond analytics—to turn insights into immediate impact. Our partners gain access to: - Real-time store visit insights that highlight performance, opportunities, and compliance gaps. - Dynamic performance dashboards for visibility across markets, stores, and campaigns. - A mobile-first app that empowers reps to complete merchandising, training, and events directly in-store, ensuring accuracy and accountability. This end-to-end system bridges the gap between strategy and execution, creating a seamless connection between headquarters, field teams, and retail partners.

Product Website

Seller

ThirdChannel

Languages Supported

English

Product Description

Field Team Manager PRO is the only retail tool that gives you crystal-clear, real-time visibility into all of your stores around the world—all at once.

Overview by

Gina Caliendo

ThirdChannel Media

ThirdChannel Demo - Retail execution platform for real-time store visibility and field team management

Manage and maintain insights from a single, organized platform. Our suite of intuitive retail solutions allows real-time visibility into each of your stores anywhere in the world no matter what time of the day.

ThirdChannel Demo - Comprehensive dashboards that turn store data into action

Our platform displays data from store visit reports in easy-to-view, comprehensive dashboards. Create customized dashboards tailored to specific use cases and audiences, ensuring the right insights for every viewer. With everything in easy-to-read dashboards, you can quickly spot stores with merc...

ThirdChannel Demo - Equipping every retail team with the knowledge to succeed

Our Certifications platform efficiently empowers teams with industry-leading, easily digestible content. This ensures that every team member has the resources they need to succeed from day one.

ThirdChannel empowers brands to deliver exceptional in-store experiences through the perfect blend of human connection and data intelligence, giving them real-time visibility, control, and results in retail execution.

Official Downloads

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Connecting Brands, People, and Performance at Retail

ThirdChannel Reviews (25)

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Manuel C.

Team Leader - Wholesale In-store Experience

Enterprise (> 1000 emp.)

11/5/2025

"Outstanding Support and Real-Time Insights Elevate Our Experience"

5/5

What do you like best about ThirdChannel?

I love that you can be in direct contact with the VM Reps in the field and see live reports as they make store visits. The customer service team at TC has also been so great to work with, very flexible and always there to resolve any questions or needs my team has had. Ease of use and ease of integration of team members and ease of navigation of their website is amazing as well. Review collected by and hosted on G2.com.

What do you dislike about ThirdChannel?

We have experienced several changes in our VM representatives, and we enjoyed working with those who have moved on. The team in the field is not always consistent, which can be challenging. While we have not encountered any professional issues, it is always difficult to lose great people once you have become accustomed to working with them. Review collected by and hosted on G2.com.

What problems is ThirdChannel solving and how is that benefiting you?

TC is being sure that our brand shows up looking its best in the environment we are in, extending our relationship with store employees and gaining marketshare in-store for our products. They also give us a great insight to what is happening in the field, in our stores and with our customers. Review collected by and hosted on G2.com.

Response from Gina Caliendo of ThirdChannel

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Thanks so much for the thoughtful feedback! We’re so glad ThirdChannel makes it easy for you to stay connected with field teams, gain real-time visibility in stores, and keep your brand showing up its best. We truly value your partnership and your kind words about our customer success team. While field team transitions can be tough, we’re always focused on building consistency and empowering every rep to deliver retail excellence. We’re proud to help your brand win at retail!

— The ThirdChannel Team

Taylor S.

Mid-Market (51-1000 emp.)

2/14/2024

"Our partnership with ThirdChannel is incredible!"

5/5

What do you like best about ThirdChannel?

ThirdChannel has top notch support! I could not run our company's demo program without our account manager, Cathy. She truly keeps everything running smoothly in our program and is so well-organized and intuitive. She really understands what we need and and executes requests quickly and efficiently. I could talk about her all day! ThirdChannel also takes great care of their brand ambassadors. They are treated with the utomost respect and kindness. It's been a wonderful experience all around. Review collected by and hosted on G2.com.

What do you dislike about ThirdChannel?

The only feedback I have (which is on ThirdChannel's development radar) is for there to be improvement within the consumer engagement section of the visit report where brand ambassadors record which products and how many of each they sell. We would love to see a dropdown menu for a brand ambassador to choose what they sold during their demos within the visit reports versus an individual product question. Our company sells a wide array of products, so we are looking forward to this becoming a feature in the near future! Review collected by and hosted on G2.com.

What problems is ThirdChannel solving and how is that benefiting you?

I primarily manage our company's demo program, but also have other responsibilities in our organization. ThirdChannel is a true partner in co-managing our demo program. I would not be able to execute a successful program without them. Sampling/demo programs take a lot of tender love and care. The brand ambassadors require ongoing education, periodic communication from the brand and general support (payment, product focus, store questions, etc). Our account manager really takes on most of this and the feed feature enables me to have that brand connection which is really important. It is an easy way for me to communicate with our team and cheer them on for doing a great job. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

2/13/2024

"Working with 3c"

4.5/5

What do you like best about ThirdChannel?

the team, the people, the platform, customer support, Review collected by and hosted on G2.com.

What do you dislike about ThirdChannel?

Data can be hard to track if there are changes to surveys/check ins. Website/app can be have some occasional issues. Review collected by and hosted on G2.com.

Ben P.

Software Development Manager

Small-Business (50 or fewer emp.)

4/22/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"It's a great gig for passionate people to make a few extra dollars and get cool products"

5/5

What do you like best about ThirdChannel?

I love being able to jump online and chat for an hour or two, when I want. While my community is more locked to a schedule, some busier communities have "freeskating" opportunities to take work when and if you want. I've been at it a LONG time and have customers who regularly come back looking for my insight. And, along the way I've made some money and earned a TON of products too. Review collected by and hosted on G2.com.

What do you dislike about ThirdChannel?

Depending on the time and the community, things can get a little slow at times. Communities are all setup differently for this reason. While I've been consistent over the years with my first community, I've been able to chat for 3 others over the years -- each has it's own feel and intensity. As long as you know your products, though, and stay positive, it's rarely difficult. Review collected by and hosted on G2.com.

What problems is ThirdChannel solving and how is that benefiting you?

I'm able to help customers make informed purchases. The products that my team's community sells are VERY technical and these are not answers they could just find with simple google searches in most cases. When we help the customer understand the process and the products, purchasing online becomes a lot less intimidating. We also do a lot to combat false information that is spread by brick-and-mortar businesses about online sales in our industry. Review collected by and hosted on G2.com.

Tracy F.

Manager of Customer Service

Mid-Market (51-1000 emp.)

4/23/2021

"Strong and effective partnership"

5/5

What do you like best about ThirdChannel?

The team at Needle is a pleasure to work with and have been great partners in implementing effective methods to drive growth year over year. They are swift to action any requests and instrumental in employing strategies that will enable us to achieve our sales goals. They take personal ownership of our business and are invested in striving to deliver an outstanding customer experience. The platform is user-friendly and provides insightful reporting across a vast breadth of metrics. The best practices they follow have been the primary reason that I have recommended their services to others seeking a reputable partner in this space. Review collected by and hosted on G2.com.

What do you dislike about ThirdChannel?

I don't have anything in particular that I dislike Review collected by and hosted on G2.com.

Recommendations to others considering ThirdChannel:

I highly recommend considering Needle if you are looking to implement a Chat platform that is user-friendly, dynamic, and engaging. Review collected by and hosted on G2.com.

What problems is ThirdChannel solving and how is that benefiting you?

We are satisfying needs of customers who choose to reach out using the Chat feature for instant gratification instead of having to call in to speak to an agent. The benefits have been countless - we have seen elevated conversion rates, higher average order value, and higher than expected compounded annual growth rate year over year for the past several years. Review collected by and hosted on G2.com.

Greg M.

Chat Advocate for Needle, General Manager for my day job, Brewer-Garrett

Mid-Market (51-1000 emp.)

4/22/2021

"Great gig for Customer Service Professionals"

0/5

What do you like best about ThirdChannel?

When you hear from a customer, "I would have spent hours looking for that, and you found it in minutes, thank you so much!" or "Wonderful communication and fast response, I bought because of this chat service" you smile from ear to ear as you know our competitors are not providing that same service. You can set your own hours and make as much as you want to make. Occasional contests help to keep people on their A-game and make the chatting experience just a little more fun. Great group of advocates, too. We chat amongst ourselves as well, sharing best practices, helping others when we can, and cracking a few jokes here and there. The experience also helps me to personally keep up with the changes and trends in technology that not only can provide value to those I chat with, but also with my professional career. Review collected by and hosted on G2.com.

What do you dislike about ThirdChannel?

Sometimes you chat with jerks. Sometimes you chat with trolls. Sometimes you chat with customers that can't appreciate the effort you put into their search, only to have to give them an answer they don't want to hear. That can be disappointing, but those that appreciate our work are much more prevalent than those that don't. Review collected by and hosted on G2.com.

Kyle B.

Hardlines Manager

Small-Business (50 or fewer emp.)

4/22/2021

"Incredible service for all sites"

5/5

What do you like best about ThirdChannel?

The expertise of those chatting is what makes Needle unique compared to other services. Their advocates know the products and services they are chatting for backward and forward and bring a significant value to the company they are supporting. Review collected by and hosted on G2.com.

What do you dislike about ThirdChannel?

Everything has been wonderful. There isn't anything I have disliked at this point. Review collected by and hosted on G2.com.

Recommendations to others considering ThirdChannel:

From my experience using Needle, providing the most amount of information for their advocates makes the experience more unique than other services I have experienced in the past. Whether it is products being sold or services being provided, arming the advocates with the most information will make the experiences with customers better and more complete. Review collected by and hosted on G2.com.

What problems is ThirdChannel solving and how is that benefiting you?

Getting customers the right equipment for their game has been vital. Advocates knowing their product and what will work for the customer helps drive product and, ultimately, sales. Review collected by and hosted on G2.com.

John P.

Customer Service Team Lead

Mid-Market (51-1000 emp.)

4/23/2021

"Great experience and easy integration."

5/5

What do you like best about ThirdChannel?

Its awesome knowing that they have experienced chat support agents that understand customers needs and clients products.

Flexible hours that can be set depending on website traffic hours.

Program can alert chat support when there are customers browsing the site and notify them that customers may need help. Review collected by and hosted on G2.com.

What do you dislike about ThirdChannel?

The ability for customers to turn the chat option off when browsing sites.

Pop ups on all pages.

But that is a small detail compared to the positives. Review collected by and hosted on G2.com.

Recommendations to others considering ThirdChannel:

Provide as much background on products and technical info as possible Review collected by and hosted on G2.com.

What problems is ThirdChannel solving and how is that benefiting you?

Customers answers and issues are quickly resolved.

Less phone calls to retail locations.

Allowing more focus on day to day operations.

Chat agents realize when an issue may need to be escalated, and allowing higher customer satisfaction with the clients site and order process. Review collected by and hosted on G2.com.

Verified User in Legal Services

Small-Business (50 or fewer emp.)

4/28/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Needle is a fantastic asset & resource for business sales/profits with personalized & expert advice."

5/5

What do you like best about ThirdChannel?

Needle provides me a path to have all my questions are always answered fast, accurate and with friendly personalized expert advice. Review collected by and hosted on G2.com.

What do you dislike about ThirdChannel?

Needle has everything covered, and there are no downsides to using Needle at all. Review collected by and hosted on G2.com.

Recommendations to others considering ThirdChannel:

Needle is the best asset to any shopping experience to service your customers with their shopping experience. Review collected by and hosted on G2.com.

What problems is ThirdChannel solving and how is that benefiting you?

Needle helps me solve all my business questions, provides the assets and information I need, and benefit from the services they provide. Review collected by and hosted on G2.com.

Jason L.

Agent

Small-Business (50 or fewer emp.)

4/22/2021

"One of the best side gigs out there. Have loved every minute of my time with Needle!"

5/5

What do you like best about ThirdChannel?

Flexible schedule options and great pay. I am able to chat about a sport and company I love. Needle is always working hard to listen and accomdate the needs of it's Advocates in conjunction with the brand. All the members of the team are educated in our field and a tremendous resource for information and knowledge about products and gear. Review collected by and hosted on G2.com.

What do you dislike about ThirdChannel?

Don't always have all the answers to help chat clients out. Often have to defer to the brand's main customer service center and phone number due to lack of ability to help in certain situations. Certainly understand our limited capactiy as Advocates but wish we could do it all for the customer. Review collected by and hosted on G2.com.

Recommendations to others considering ThirdChannel:

Needle is a great company to work for and partner with. Honestly, don't have a single bad thing to say about what they do for both their brands and the Advocates they hire to work for them. Review collected by and hosted on G2.com.

What problems is ThirdChannel solving and how is that benefiting you?

Helping golf customers answer critical buying decision questions in real-time allows them to make confident equipment purchases directly on the company's website. This allows them a greater enjoyment of the game with the right clubs in hand after the purchase and increased loyalty to the brand we work for due to the unique service Needle offers. On behalf of the brand we are able to capture online sales at a higher rate due to the assuring confirmation and product information we are able to provide the customer and lead them right up to the checkout process. Review collected by and hosted on G2.com.