G2

Derek L.

Vice President

Internet

Small-Business (50 or fewer emp.)

11/20/2018

Business partner of the seller or seller's competitor, not included in G2 scores.

"Work's Good for Related Content"

4/5

What do you like best about The Arena Group?

We found that promoting content with lift igniter worked very well for related content. For example, if you were on an story about automobiles and we promote to you another story about automobiles suggested by lift igniters algorithm we got a significantly higher click thru than when we suggested with our own algorithm. Review collected by and hosted on G2.com.

What do you dislike about The Arena Group?

We still need to find out how to get you into non-related content you might be interested in. Review collected by and hosted on G2.com.

Recommendations to others considering The Arena Group:

It was a good experience working with the Lift Igniter team. All the way from project proposal to release. Review collected by and hosted on G2.com.

What problems is The Arena Group solving and how is that benefiting you?

We have 3 companies coming together with similar content. Rather than build recommendation logic into each software system we put that data into the cloud with Lift Igniter and use its services to server the most related story. This really scales and gives suggestions that have a higher likliehood of being clicked. Review collected by and hosted on G2.com.