I love that Tatango is a very user-friendly platform. Many functionalities are available to support segmentation, conduct A/B tests, and various other tools that are needed in order to create a robust texting program. The team at Tatango is also very knowledgeable and has been great to work with. Whenever there is an issue or question, they are ready to help! Review collected by and hosted on G2.com.
I honestly cannot think of many things that I dislike about Tatango. The only recommendation I would make, or something that would make my team's life a bit easier, would be adding some sort of Tatango subscriber ID. Having a Tatango-specific subscriber ID would be helpful when comparing reports or discussing the particular experiences of subscribers without disclosing personal information about the subscriber. Review collected by and hosted on G2.com.