--- title: Tatango Reviews meta_title: 'Tatango Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 176 reviews by the users' company size, role or industry to find out how Tatango works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 176 scale: '5' date_modified: '2026-06-30' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Tatango Reviews **Vendor:** Tatango **Category:** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) **Average Rating:** 4.5/5.0 **Total Reviews:** 176 ## About Tatango Since 2007, nonprofit organizations have used Tatango's best-in-class software to create meaningful text message conversations with donors, resulting in hundreds of millions of dollars being fundraised. Made to serve the needs of high-volume senders, Tatango's easy-to-use technology ensures that every client has the features and functionality to fully realize the power of text messaging within their organization and maximize their fundraising results. ## Tatango Pros & Cons **What users like:** - Users praise the **exceptional customer support** at Tatango for its promptness and professionalism in campaign optimization. (1 reviews) - Users praise the **exceptional support team** at Tatango for their promptness and expertise in optimizing campaigns. (1 reviews) **What users dislike:** - Users feel **misled by missing features** of Tatango's NXT interface, despite appreciating the customer service response. (1 reviews) - Users report experiencing **poor customer support** from Tatango despite some initial positive interactions. (1 reviews) ## Tatango Reviews ### 1. We highly recommend Tatango to any organization looking to elevate their messaging capabilities. **Rating:** 4.0/5.0 stars **Reviewed by:** Nicole L. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Tatango?** The support team at Tatango is exceptional – always prompt, professional, and knowledgeable. They’ve been invaluable in helping us optimize our campaigns and achieve outstanding results. **What do you dislike about Tatango?** While we initially felt misled about the capabilities of the NXT interface, the Tatango team quickly made up for it with their outstanding customer service. **What problems is Tatango solving and how is that benefiting you?** Tatango has been an incredible partner in enhancing our communication strategy. Their platform is user-friendly, reliable, and perfect for engaging our audience through text messaging. The customization options and robust analytics have allowed us to tailor our messages and track their impact effectively. ### 2. Tatango is easy to navigate and the team is incredibly helpful! **Rating:** 5.0/5.0 stars **Reviewed by:** Angie M. | Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2024 **What do you like best about Tatango?** I love that Tatango is a very user-friendly platform. Many functionalities are available to support segmentation, conduct A/B tests, and various other tools that are needed in order to create a robust texting program. The team at Tatango is also very knowledgeable and has been great to work with. Whenever there is an issue or question, they are ready to help! **What do you dislike about Tatango?** I honestly cannot think of many things that I dislike about Tatango. The only recommendation I would make, or something that would make my team's life a bit easier, would be adding some sort of Tatango subscriber ID. Having a Tatango-specific subscriber ID would be helpful when comparing reports or discussing the particular experiences of subscribers without disclosing personal information about the subscriber. **What problems is Tatango solving and how is that benefiting you?** Tatango and its functionality have helped my organization create a comprehensive text message program. With the use of MMS messaging and a variety of other tools available on the platform, we have cultivated and stewarded our subscriber file in ways that we could not do with our old texting platform. As a result, we have seen great results with overall fundraising efforts and are excited to continue growing our program. ### 3. Finding NPO Texting Success with Tatango **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2024 **What do you like best about Tatango?** The Tatango team has been incredible to work with. They have been very supportive through the entire process - from initial onboarding, to compliance, and even working with us to improve our campaigns. The platform is easy to use and relatively intuitive. Any time we have questions or issues we use the chat feature and one of the team gets in touch very quickly. **What do you dislike about Tatango?** Right now there is not a native integration with either Engaging Networks or Raiser's Edge NXT, so we are having to manually import our new subscribers. However, I know the team is working on a NXT integration, and we are excited to see that coming soon! **What problems is Tatango solving and how is that benefiting you?** Tatango is helping us to steward our donors and allows us to send them up-to-date information on the impact of their gifts. It also allows us to reach out to subscribers ASAP when we are responding to a disaster or crisis. ### 4. Tatango is an effective tool for texting and will continue to improve. **Rating:** 3.5/5.0 stars **Reviewed by:** Clayton Y. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2024 **What do you like best about Tatango?** Siple layout. Easy to navigate. Quick responses from the support team. Quick fixes when a problem arises. Never any massive sending errors. Easy to copy and paste text copy from word file. Importing and updating large lists is easy. Easy to export data. **What do you dislike about Tatango?** The interface while setting up a text's copy can be buggy. Specific segment creation can be tedious, namely because it only allows for "all / any" options. Difficult to work around image, video, and gif size limits. Changing specific donor / recipient info is difficult. **What problems is Tatango solving and how is that benefiting you?** Tatango lets us communicate with people who want to participate in giving more frequently than they receive mail, but who also don't sit down to check emails all the time. ### 5. Growing Leaders Tatango Review **Rating:** 5.0/5.0 stars **Reviewed by:** Molly M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2024 **What do you like best about Tatango?** I can't say enough good things about my experience with Tatango's customer service. They were incredibly helpful and friendly from the get-go, answering all my questions with patience and expertise. What stood out the most was their genuine commitment to making sure I was happy with the outcome. They kept me updated every step of the way, making the whole process smooth and stress-free. Tatango has definitely earned my trust and loyalty with their exceptional service. Highly recommended! **What do you dislike about Tatango?** I wish I did not have to have the two-step authentication. I wish that were an option not to have this. **What problems is Tatango solving and how is that benefiting you?** I am about to send texts to people who attend our events and send them surveys to answer ### 6. All the necessary features at a fraction of the cost of other SMS vendors **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2024 **What do you like best about Tatango?** Tatango has an easy to use interface, and it's quick to onboard new users. Additoinally, it has good reporting capabilities. The support team has always been highly responsive and quick to reach out proactively when there are platform-wide tech issues (which is rare). Best of all, the flat cost-per-message pricing structure makes it ideal for a growing program - we are able to maintain high ROI as we scale up, whereas other vendors we scoped had high overage costs if you exceeded your monthly message limit. **What do you dislike about Tatango?** The only downside I can think of is it seems like deliverability could be stronger/Tatango could have better reporting and support on deliverability concerns. But I realize SMS deliverability is a fast-evolving landscape and there's not a lot of insight into what the carriers treat as spam. **What problems is Tatango solving and how is that benefiting you?** It's providing the platform we need to send SMS marketing communications, which make up a significant portion of our overall marketing revenue. ### 7. Broadcast texting made easy by Tatango **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2024 **What do you like best about Tatango?** I find the platform to be extremely user-friendly. The dashboard is clear and displays where you can find messages, lists, reports, billing, usage, and subscribers. They also support features like individual link-tracking, which not all other broadcast texting platforms have. The team is also great to work with and diligent at answering questions. **What do you dislike about Tatango?** While I love Tatango, I think certain things like the responses to messages can be improved. I've already brought this up before, but I'd like to see the exclusion of automated replies to contacts who reply to our texts. I think having an autoreply response to every respondent message can come off too spam-like and I want to minimize that in a time when people get too many political texts to begin with. **What problems is Tatango solving and how is that benefiting you?** They are constantly improving with product updates and that certainly helps us as users of the platform for clients who have a heavy texting load. From anything as small as adding new merge tags to their recent AI-powered message refinement, they're always looking at ways to improve efficiency. ### 8. So far so good! **Rating:** 5.0/5.0 stars **Reviewed by:** Lacey P. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2024 **What do you like best about Tatango?** I have really enjoyed our monthly check ins with our rep. She is very helpful and knowledgeable. **What do you dislike about Tatango?** I haven't ran into any issues, but still new to the platform. **What problems is Tatango solving and how is that benefiting you?** We are new to SMS, our rep has provided some very helpful and effective ideas on utilizing the platform. ### 9. 2024 Review of Tatango **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2024 **What do you like best about Tatango?** The team is incredibly supportive an responsive to suggestions. The interface is easy to use, it is easy to schedule messages and it is easy to pull reports. **What do you dislike about Tatango?** The operators limit some of the segmentation. some and/or functionality would be great. Invoicing has been a bit of a challenge but it has improved. **What problems is Tatango solving and how is that benefiting you?** Tatango helps us reach our supporters at scale in a channel they perfer. It allows us to easily (most of the time) reach out to different segments to deliver the appropriate message. ### 10. Industry Standard in SMS Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Erica S. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Tatango?** Tatango is easy to use and their team consistently innovates the platform while providing stellar customer service. **What do you dislike about Tatango?** Tatango has had some technical bugs that have caused issues with sending in the past. **What problems is Tatango solving and how is that benefiting you?** Tatango allows us to easily reach our audience and scale up fundraising. ## Tatango Discussions - [How does Tatango's pricing tier out over different SMS volume packages?](https://www.g2.com/discussions/pricing-in-bulk) - 1 comment, 1 upvote - [View Tatango pricing details and edition comparison](https://www.g2.com/products/tatango/reviews/tatango-review-4618441?section=pricing&secure%5Bexpires_at%5D=2026-07-04+09%3A22%3A29+-0500&secure%5Bsession_id%5D=17774686-74ff-47d3-9771-90ad4cf84609&secure%5Btoken%5D=ec21f94cf751e9fd49fcdca738b033bb9cc8ceb617a91628add509795f59914d&format=llm_user) ## Tatango Features **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Tatango Alternatives - [EZ Texting](https://www.g2.com/products/ez-texting/reviews) - 4.5/5.0 (728 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,444 reviews) - [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) - 4.7/5.0 (626 reviews)