# Tatango Reviews **Vendor:** Tatango **Category:** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) **Average Rating:** 4.5/5.0 **Total Reviews:** 176 ## About Tatango Since 2007, nonprofit organizations have used Tatango's best-in-class software to create meaningful text message conversations with donors, resulting in hundreds of millions of dollars being fundraised. Made to serve the needs of high-volume senders, Tatango's easy-to-use technology ensures that every client has the features and functionality to fully realize the power of text messaging within their organization and maximize their fundraising results. ## Tatango Pros & Cons **What users like:** - Users benefit from the **exceptional customer support** at Tatango, which aids in optimizing campaigns for better results. (1 reviews) - Users praise Tatango's **exceptional support team** for their prompt assistance and expertise in optimizing campaigns. (1 reviews) **What users dislike:** - Users feel **misled about feature capabilities** of Tatango, despite receiving excellent customer service for their concerns. (1 reviews) - Users appreciate the **outstanding customer service** from Tatango, but some felt initially misled about the NXT interface capabilities. (1 reviews) ## Tatango Reviews ### 1. We highly recommend Tatango to any organization looking to elevate their messaging capabilities. **Rating:** 4.0/5.0 stars **Reviewed by:** Nicole L. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Tatango?** The support team at Tatango is exceptional – always prompt, professional, and knowledgeable. They’ve been invaluable in helping us optimize our campaigns and achieve outstanding results. **What do you dislike about Tatango?** While we initially felt misled about the capabilities of the NXT interface, the Tatango team quickly made up for it with their outstanding customer service. **What problems is Tatango solving and how is that benefiting you?** Tatango has been an incredible partner in enhancing our communication strategy. Their platform is user-friendly, reliable, and perfect for engaging our audience through text messaging. The customization options and robust analytics have allowed us to tailor our messages and track their impact effectively. ### 2. Tatango is easy to navigate and the team is incredibly helpful! **Rating:** 5.0/5.0 stars **Reviewed by:** Angie M. | Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2024 **What do you like best about Tatango?** I love that Tatango is a very user-friendly platform. Many functionalities are available to support segmentation, conduct A/B tests, and various other tools that are needed in order to create a robust texting program. The team at Tatango is also very knowledgeable and has been great to work with. Whenever there is an issue or question, they are ready to help! **What do you dislike about Tatango?** I honestly cannot think of many things that I dislike about Tatango. The only recommendation I would make, or something that would make my team's life a bit easier, would be adding some sort of Tatango subscriber ID. Having a Tatango-specific subscriber ID would be helpful when comparing reports or discussing the particular experiences of subscribers without disclosing personal information about the subscriber. **What problems is Tatango solving and how is that benefiting you?** Tatango and its functionality have helped my organization create a comprehensive text message program. With the use of MMS messaging and a variety of other tools available on the platform, we have cultivated and stewarded our subscriber file in ways that we could not do with our old texting platform. As a result, we have seen great results with overall fundraising efforts and are excited to continue growing our program. ### 3. Finding NPO Texting Success with Tatango **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2024 **What do you like best about Tatango?** The Tatango team has been incredible to work with. They have been very supportive through the entire process - from initial onboarding, to compliance, and even working with us to improve our campaigns. The platform is easy to use and relatively intuitive. Any time we have questions or issues we use the chat feature and one of the team gets in touch very quickly. **What do you dislike about Tatango?** Right now there is not a native integration with either Engaging Networks or Raiser's Edge NXT, so we are having to manually import our new subscribers. However, I know the team is working on a NXT integration, and we are excited to see that coming soon! **What problems is Tatango solving and how is that benefiting you?** Tatango is helping us to steward our donors and allows us to send them up-to-date information on the impact of their gifts. It also allows us to reach out to subscribers ASAP when we are responding to a disaster or crisis. ### 4. Tatango is an effective tool for texting and will continue to improve. **Rating:** 3.5/5.0 stars **Reviewed by:** Clayton Y. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2024 **What do you like best about Tatango?** Siple layout. Easy to navigate. Quick responses from the support team. Quick fixes when a problem arises. Never any massive sending errors. Easy to copy and paste text copy from word file. Importing and updating large lists is easy. Easy to export data. **What do you dislike about Tatango?** The interface while setting up a text's copy can be buggy. Specific segment creation can be tedious, namely because it only allows for "all / any" options. Difficult to work around image, video, and gif size limits. Changing specific donor / recipient info is difficult. **What problems is Tatango solving and how is that benefiting you?** Tatango lets us communicate with people who want to participate in giving more frequently than they receive mail, but who also don't sit down to check emails all the time. ### 5. Growing Leaders Tatango Review **Rating:** 5.0/5.0 stars **Reviewed by:** Molly M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2024 **What do you like best about Tatango?** I can't say enough good things about my experience with Tatango's customer service. They were incredibly helpful and friendly from the get-go, answering all my questions with patience and expertise. What stood out the most was their genuine commitment to making sure I was happy with the outcome. They kept me updated every step of the way, making the whole process smooth and stress-free. Tatango has definitely earned my trust and loyalty with their exceptional service. Highly recommended! **What do you dislike about Tatango?** I wish I did not have to have the two-step authentication. I wish that were an option not to have this. **What problems is Tatango solving and how is that benefiting you?** I am about to send texts to people who attend our events and send them surveys to answer ### 6. All the necessary features at a fraction of the cost of other SMS vendors **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2024 **What do you like best about Tatango?** Tatango has an easy to use interface, and it's quick to onboard new users. Additoinally, it has good reporting capabilities. The support team has always been highly responsive and quick to reach out proactively when there are platform-wide tech issues (which is rare). Best of all, the flat cost-per-message pricing structure makes it ideal for a growing program - we are able to maintain high ROI as we scale up, whereas other vendors we scoped had high overage costs if you exceeded your monthly message limit. **What do you dislike about Tatango?** The only downside I can think of is it seems like deliverability could be stronger/Tatango could have better reporting and support on deliverability concerns. But I realize SMS deliverability is a fast-evolving landscape and there's not a lot of insight into what the carriers treat as spam. **What problems is Tatango solving and how is that benefiting you?** It's providing the platform we need to send SMS marketing communications, which make up a significant portion of our overall marketing revenue. ### 7. Broadcast texting made easy by Tatango **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2024 **What do you like best about Tatango?** I find the platform to be extremely user-friendly. The dashboard is clear and displays where you can find messages, lists, reports, billing, usage, and subscribers. They also support features like individual link-tracking, which not all other broadcast texting platforms have. The team is also great to work with and diligent at answering questions. **What do you dislike about Tatango?** While I love Tatango, I think certain things like the responses to messages can be improved. I've already brought this up before, but I'd like to see the exclusion of automated replies to contacts who reply to our texts. I think having an autoreply response to every respondent message can come off too spam-like and I want to minimize that in a time when people get too many political texts to begin with. **What problems is Tatango solving and how is that benefiting you?** They are constantly improving with product updates and that certainly helps us as users of the platform for clients who have a heavy texting load. From anything as small as adding new merge tags to their recent AI-powered message refinement, they're always looking at ways to improve efficiency. ### 8. So far so good! **Rating:** 5.0/5.0 stars **Reviewed by:** Lacey P. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2024 **What do you like best about Tatango?** I have really enjoyed our monthly check ins with our rep. She is very helpful and knowledgeable. **What do you dislike about Tatango?** I haven't ran into any issues, but still new to the platform. **What problems is Tatango solving and how is that benefiting you?** We are new to SMS, our rep has provided some very helpful and effective ideas on utilizing the platform. ### 9. 2024 Review of Tatango **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2024 **What do you like best about Tatango?** The team is incredibly supportive an responsive to suggestions. The interface is easy to use, it is easy to schedule messages and it is easy to pull reports. **What do you dislike about Tatango?** The operators limit some of the segmentation. some and/or functionality would be great. Invoicing has been a bit of a challenge but it has improved. **What problems is Tatango solving and how is that benefiting you?** Tatango helps us reach our supporters at scale in a channel they perfer. It allows us to easily (most of the time) reach out to different segments to deliver the appropriate message. ### 10. Industry Standard in SMS Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Erica S. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Tatango?** Tatango is easy to use and their team consistently innovates the platform while providing stellar customer service. **What do you dislike about Tatango?** Tatango has had some technical bugs that have caused issues with sending in the past. **What problems is Tatango solving and how is that benefiting you?** Tatango allows us to easily reach our audience and scale up fundraising. ### 11. Tatango-The BEST kept secret EVERYONE needs to know about! **Rating:** 5.0/5.0 stars **Reviewed by:** Sara B. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Tatango?** I absolutley loved that tatango gets my messages out fast and to a mass number of people. I work for an organziation that has a large number of high school student workers. Using Tatango to get information out was a game changer for my group. Most students do not check their emails however they did check their text messages when we used this service. I also loved that I could schedule send a message out and they get it when needed. **What do you dislike about Tatango?** The only downside of this service is that we do not get notified if people reply to the message in real time. I have to remember to check the website to see if anyone replied. However I would still recommend this service to anyone who needs to get information out to a mass group of people! **What problems is Tatango solving and how is that benefiting you?** The problem that Tatango is solving is getting information out to a mass group of people in real time. By using this service I am able to send one message out to over 200 people at once. ### 12. Run-of-the-mill texting service with certain important downsides **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Tatango?** Tatango has a really intuitive texting feature which allows you to use rich formatting. Other servicers sometimes require a lot of coding or limited functions for how your texts can appear. **What do you dislike about Tatango?** Some campaigns need to be monitored or else they will continue to send, resulting in spending overbudget. It's not a big issue if you factor that in but is still a significant thing to note given other texting servicers provide more stopgaps to prevent this from happening. I'd almost appreciate some kind of Robinhood (finance app) functionality where it could, for instance, stop sending if there have been no clicks to any links in the text after 5 minutes of sending, or no donations after 20 minutes of sending. **What problems is Tatango solving and how is that benefiting you?** Tatango is allowing us to offer texting services to our clients which sometimes perform better than our email program despite needing much less effort. This attracts more clients and brings more of their digital fundraising into our orbit. ### 13. Exceptional service and training for a product that grows with you **Rating:** 4.5/5.0 stars **Reviewed by:** Jeremy F. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2023 **What do you like best about Tatango?** Tatango's onboarding and service is second to none. It is personal, direct, and comes with a ton of ongoing resources to keep you going, from templates to sample texts, campaign ideas, and more! **What do you dislike about Tatango?** It can feel expensive at first, but diligent use and growth makes it easy to receive a return on investment. Definitely not for the faint of heart, but if you're committed, it can work for you. **What problems is Tatango solving and how is that benefiting you?** Tatango helps us reach our most dedicated users quickly and easily. When we've had a clear call to action, we see results the same day, whether those are financial or other goals. ### 14. very easy, accessible, and great customer support! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2024 **What do you like best about Tatango?** It's easy to use and they have great customer support! **What do you dislike about Tatango?** Sometimes I struggle to access the reports **What problems is Tatango solving and how is that benefiting you?** It's helping us raise money for candidates via text messages ### 15. Useful text messaging platform with good customer support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2023 **What do you like best about Tatango?** One of the biggest differentiators for Tatango is its cost per message, both for SMS and MMS. The platform provides pretty good insights in terms of message performance. The sales and customer support teams have always been a pleasure to work with. **What do you dislike about Tatango?** I would like for the user interface to be organized in a better way that allows for phone numbers to be universally opted out, rather than relying on an integration to update contact information. The invoicing on the back end can also make it tricky to track spending by campaign. **What problems is Tatango solving and how is that benefiting you?** Tatango allows our organization to quickly reach potential advocates, event attendees, or donors with much higher engagement rates than traditional email marketing. ### 16. Seamless Integration and Great Support! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Tatango?** Tatango has integrated seamlessly with our various campaigns, and their team has been a joy to work with. Any time we have a question, we receive a quick answer and solution. They are also constantly innovating on their capabilities. We went from zero text subscribers to over 5,000 in less than two years. **What do you dislike about Tatango?** The only thing that I wish it could do is actually embed a video in a text message. **What problems is Tatango solving and how is that benefiting you?** It's simply another way we can reach our supporters to tell them about our programs or get them to donate. ### 17. Wonderful Team, Easy On-boarding **Rating:** 5.0/5.0 stars **Reviewed by:** Mandie C. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Tatango?** Very user friendly, if I can't figure it out, the Tatango Team is always more than happy to help! Also, the staff will reach out to us periodically with innovative ideas to utilize texting in ways we hadn't thought of. **What do you dislike about Tatango?** I honestly don't see any downsides. The pricing is great, **What problems is Tatango solving and how is that benefiting you?** We want to stay in contact with our congregation. We have been able to send links to services, graphics, and deeply engage with our congregation in a way we never have been able to before! ### 18. Easy to use and great support **Rating:** 4.5/5.0 stars **Reviewed by:** George C. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Tatango?** I like how easy it is to use. I always feel that Tatango as a product is the easiest broadcast platform to use. **What do you dislike about Tatango?** Segmentation can be a bit of a pain and is a bit more simplistic than would be completely useful. **What problems is Tatango solving and how is that benefiting you?** Tatango helps my clients raise the most money they can on Broadcast SMS ### 19. Great texting platform to reach our target audience **Rating:** 5.0/5.0 stars **Reviewed by:** Vlad D. | Account manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2023 **What do you like best about Tatango?** The messages are direct and to the point - reaching our target audience in the most effective way. **What do you dislike about Tatango?** nothing! So far all is working well as expected! **What problems is Tatango solving and how is that benefiting you?** reaching our audience in a way that does not depend on them opening email, or social media was super helpful. ### 20. Great tool, but costs more than it used to **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel F. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2023 **What do you like best about Tatango?** Reliable and easy tool for sending blast SMS & MMS **What do you dislike about Tatango?** This year, the monthly cost to maintain our shortcode lease doubled from $250 to $500. For a smaller organization like us, that's a major cost that eats into our ROI. **What problems is Tatango solving and how is that benefiting you?** We use Tatango for MMS fundraising ### 21. Great for daily SMS and MMS fundraising **Rating:** 4.0/5.0 stars **Reviewed by:** Cal H. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Tatango?** -Multiple accounts in 1 log in -Lots of personalization options **What do you dislike about Tatango?** -Entering password every time before scheduling can be annoying **What problems is Tatango solving and how is that benefiting you?** Tatango makes it really easy to schedule and send texts in a timely manor ### 22. Great customer service!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Tatango?** The customer service at Tatango has been so strong - from the quick responses to the out-of-their-way support, our team has appreciated the hands-on support! **What do you dislike about Tatango?** I'd like to see some of the features improve like being able to better segment sends - but I do feel this has been heard and acknowledged by support, which is great! **What problems is Tatango solving and how is that benefiting you?** We're able to quickly reach supporters and grow revenue for clients. ### 23. Great customer service, but clunky interface **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2023 **What do you like best about Tatango?** The customer service! Their team is very quick to help and jump in to problem solve where we have issues. **What do you dislike about Tatango?** The user platform is not super intuitive and reports are not very clear - we aren't able to pull a ton of quick analytics. **What problems is Tatango solving and how is that benefiting you?** Tatango allows us to text our subscribers and audiences with updates of our live show and calls to donate. ### 24. Bugs from time to time, but overall a great software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Tatango?** I think link tracking, the ease of upload for images and unicode has been great. **What do you dislike about Tatango?** It's buggy sometimes. Texts get lost and sometimes it's a bit glitchy with images. **What problems is Tatango solving and how is that benefiting you?** Link tracking has been great. I'm not sure I am trying to solve any problems with it since it was being used when I came on the job, but definitely have benefitted from it's existence. ### 25. Gets the job done **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2023 **What do you like best about Tatango?** It's fine. Send speeds are usually pretty good, especially for SMS messages but can be slower on MMS messages to larger audiences. It's easy-ish to use and figure out. **What do you dislike about Tatango?** I would personally prefer a platform that's Dem-owned instead of one that works with Republicans. Updates tend to take a while to roll out too. **What problems is Tatango solving and how is that benefiting you?** I use Tatango for digital political fundraising. It helps us raise money. ### 26. Always enjoyed Tatango **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Tatango?** I've worked with Tatango direct to consumer and from an agency perspective, managing programs for clients. Their staff has always been immensely helpful in trouble shooting and helping us follow best practices. Highly recommend. **What do you dislike about Tatango?** There are some limited capabilities around large scale testing and dynamic programs -- I'd also love to see them incorporate with more political softwares as they grow and scale -- they are also costly for clients **What problems is Tatango solving and how is that benefiting you?** It is allowing us to send blast texts for clients -- for larger programs it's a helpful product for us to offer and we see good ROI once a program is launched for clients ### 27. Overall great with a few quirks **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Tatango?** I enjoy the overall ease of use of Tatango and the responsiveness from the customer service team. **What do you dislike about Tatango?** The occasional service interruptions, but the team is usually quick to communicate **What problems is Tatango solving and how is that benefiting you?** Tatango has helped our SMS programs take off and create a positive impact by allowing us to easily reach thousands of Americans ### 28. Tatango **Rating:** 4.5/5.0 stars **Reviewed by:** Joe G. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Tatango?** It is easy to use. The opt-in process make its really easy. **What do you dislike about Tatango?** The monthly costs are pretty high and make it prohibitive for most of our clients. I also wish there was a way to integrate it with switchboard. **What problems is Tatango solving and how is that benefiting you?** Fundrasing ### 29. The experience has been great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Tatango?** Super easy to use and navigate the UI, it is a great tool with really useful reporting **What do you dislike about Tatango?** There is not much that I dislike about Tatango, it's been a great tool. **What problems is Tatango solving and how is that benefiting you?** It's been great for sms marketing ### 30. Tatango user **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2021 **What do you like best about Tatango?** I like the user interface. Very user-friendly **What do you dislike about Tatango?** That there is no android preview like there is for an iPhone **What problems is Tatango solving and how is that benefiting you?** Ability to user personalized links. Makes the experience more personal to the donor receiving our messages ### 31. Helps Businesses Communicate Effectively **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2023 **What do you like best about Tatango?** With a lot of employees, it's easy to communicate changes within the company. **What do you dislike about Tatango?** Tatango can only be used on a desktop at the moment which can be incovenient when making last minute changes that need to be communicated. **What problems is Tatango solving and how is that benefiting you?** Mass messaging to specific groups of people in an efficient manner. ### 32. Great Experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Tatango?** I love that we met with a rep before really diving in to Tatango. Great explanation of use and so supportive! **What do you dislike about Tatango?** Not sure that my organization will need Tatango long term, but has been useful! **What problems is Tatango solving and how is that benefiting you?** Reaching our large audience ### 33. Great customer service, very responsive - World Class Texting Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Tatango?** When it comes to sending text messages, Tatango is the best. From training, onboarding, and building campaigns, they are willing to share their expertise every step of the way. They are even wiling to edit and format videos for MMS. I couldn't be more impressed, and our subscribers enjoy using the platform too. **What do you dislike about Tatango?** Nothing about the service! The platform is great, but the rules on disclaimers and opt-ing in are very strict. I know that's from the cellphone companies' rules, not Tatango. **What problems is Tatango solving and how is that benefiting you?** I'm able to speak to my audiences with almost 100% open rates, with lots of engagement. Texting is far more personal than email and it's helping my clients build communities. ### 34. An Amazing Tool for Digital Fundraisers to Reach Their Audiences' Mobiles **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley F. | Digital Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Tatango?** For fundraising, really good to send mass texts and imports data easily from spreadsheets. The message preview function has always done a good job showing uploaders exactly how their message will be sent to their customers. So far, when I use that easy feature that lets me send a message to myself, I have not seen a difference or discrepancy between the message preview and the actual message on my phone. **What do you dislike about Tatango?** I don't like how Tatango charges clients SMS rates for three or more messages. Just me being finnicky I suppose. It makes more sense (and ends up costing less) for our clients to end up sending an MMS instead of sending an SMS. But they do not even use the MMS features like images or emojis. So I don't know how fair it is exactly, in terms of cost when we consider what features our clients are paying for when we use Tatango for them. Also, sometimes the message feature can just cover too much or be it too distracting while I am trying to edit and upload my messages. **Recommendations to others considering Tatango:** Definitely recommend for anyone looking to get their message across by directly sending a message to their target audience **What problems is Tatango solving and how is that benefiting you?** During this pandemic, we have been unable to meet in-person with constituents, clients, and other members of our audience. So, we have been utilizing Tatango as one of our many tools for communicating with targeted audiences without exposing anyone to any of the public health risks. Tatango is an awesome way to reach many people through something they constantly use: their phone! ### 35. We have tried other services, and this is the best! **Rating:** 5.0/5.0 stars **Reviewed by:** Averee W. | Chief Marking Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2022 **What do you like best about Tatango?** There are so many things to love about Tatango! For one, the reports are comprehensive and easy to use. Our subscribers are easy to track. Sending a message is as simple as texting a friend. I also love how they are constantly improving. I receive emails frequently with an update that makes using their service even easier! **What do you dislike about Tatango?** The only downside is the cost. We used to use a service that was free to send messages with. We simply paid a fixed fee per month. But besides that, for what we do and the simplicity of Tatango, it's worth it! **What problems is Tatango solving and how is that benefiting you?** We use it during shows to give information to our audience in an easy-to-use manner, and it works perfectly! Using bitly links makes it simple and the text-in service provides constant reach-out abilities to our audience! ### 36. Tatango has been a game changer for our business model **Rating:** 5.0/5.0 stars **Reviewed by:** Colton W. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Tatango?** The simplicity and ease of using the opt in keywords and the ease of sending text messages has saved our small team roughly 15 hours per week in data entry alone. **What do you dislike about Tatango?** The amount of compliance hoops to jump through was a learning curve compared to other platforms we have used, but I am very thankful they take compliance so seriously as that helps keep us from getting deleted. **What problems is Tatango solving and how is that benefiting you?** We have a large podcast and the text in service allows us to disiminate key information quickly using the keywords. As well as when we have a really important show we know our audience or an audience segment would especially appreciate we can reach out to them. ### 37. Great app, great company **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Tatango?** It was easy to learn how to use and navigate throughout. The customer success team was excellent, and I was able to complete my tasks fairly easily. There was little to no confusion with the interface which made teaching new team members a breeze **What do you dislike about Tatango?** There was a lot left to be desired. Issues with imports, extensive message build out processes and other small issues with sending messages. In the works but not yet complete. Clearly meant for users with a smaller sending volume than what I needed it for **Recommendations to others considering Tatango:** Great for small clients with limited size lists. Difficult for aggressive growth and large lists **What problems is Tatango solving and how is that benefiting you?** Working on building out new features for creating messages and segments as well as audiences and imports. Lots of progress being seen and helpful conversations with customer success team ### 38. Great Team at Tatango **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2020 **What do you like best about Tatango?** Derek and his team at Tatango have been a pleasure to work with. They are quick in responding to any support issues. We consistently see a high ROI on the marketing campaigns we execute through the Tatango platform. We offer different buy now campaigns that guests are to purchase our products online. With Tatango, we are able to put our offers in front of our 38k subscribers. **What do you dislike about Tatango?** Nothing. Anytime I have had an issue or question, we have always found the win-win for both organizations. **Recommendations to others considering Tatango:** Great team to work with. SMS marketing through the Tatango platform will results in high ROI. **What problems is Tatango solving and how is that benefiting you?** Since SMS/MMS has such an instant and high open rate, we are able to drive traffic and sales immediately with each text sent. ### 39. Tatango SMS **Rating:** 4.5/5.0 stars **Reviewed by:** Harrison F. | Director of analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2022 **What do you like best about Tatango?** I like the break down of message, send cost, time, date, and other key columns in simple easy to read format. **What do you dislike about Tatango?** The time it takes to download some of the data. It sometimes takes long time to refresh and then download. **What problems is Tatango solving and how is that benefiting you?** I create reports from pulling Tatango data with our money processing company. We can see what messages did well and did not do well ### 40. Great Service and Team, Easy Onboarding Process **Rating:** 5.0/5.0 stars **Reviewed by:** Arpit P. | Digital Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** The Tatango team was incredibly attentive in helping us onboard and made the process pain-free. From signup to sending our first campaign, we had very few worries on our end as they took care of the shortcode provisioning, trainings, etc. I'd highly recommend them to any campaign or company that's looking for top-notch SMS service. **What do you dislike about Tatango?** There isn't much that I dislike about the service. The recently released UI is a huge improvement. **Recommendations to others considering Tatango:** I highly recommend Tatango to digital practitioners that are looking for an SMS platform for their campaigns, trade associations, PACs, etc. **What problems is Tatango solving and how is that benefiting you?** SMS is a rapidly growing source of fundraising for political campaigns and we needed to ensure that we were maximizing our potential in this space. Tatango has helped do just that. ### 41. The only way to text **Rating:** 5.0/5.0 stars **Reviewed by:** Kenneth M. | Marketing Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Tatango?** The best feature is not only that it is mass texting in one click, but I can bold, italicize, add video or pictures, and even subject lines. **What do you dislike about Tatango?** I would like better reporting, but it still does the trick. **What problems is Tatango solving and how is that benefiting you?** Im solving a faster, better, way to communicate with my users. ### 42. Powerful blast SMS tool, but lacking features of competitors **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Tatango?** How quickly you can launch a message and how easy it is to edit and schedule blasts. We also love the cost - Tatango makes it really affordable to send SMS and especially MMS and has low start-up costs compared with other competitors. Their support team is also A+ (much more responsive than competitors). We also love their design team who is able to help design or resize graphics at no cost. **What do you dislike about Tatango?** I dislike that it is lacking many features of competitors, like the call-to-connect tool and conversation threading abilities that Upland/Mobile Commons has. There also is a lot to be desired with segmentation - for instance there is no way to group previous clickers into static or dynamic groups. I see that Tatango is always adding new features and I know many of these things are on their list. **What problems is Tatango solving and how is that benefiting you?** Tatango helps us send blast messages fast, which can be a major problem with competitors. It also is much more affordable than competitors who lock you in to expensive annual contracts. ### 43. Easy to use, great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Tatango?** The side-to-side view of the text message as you create the message is really helpful. Also, the new addition of being able to send emails at specific times by the minute has really been a game-changer. **What do you dislike about Tatango?** I do wish that there was a way to switch between different accounts more easily or at least be able to make the homepage for each account be different. I have multiple Tatango accounts that I need to switch through, and I sometimes get confused on which account I am on. Also, it is a bit cumbersome to log out and log in for each account. **What problems is Tatango solving and how is that benefiting you?** Loading texts and sending them at specific times are problems that Tatango has helped solve. Again, the side-to-side view of the preview of the text and the loading box has helped me make less grammatical mistakes. ### 44. Great service, great results! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2021 **What do you like best about Tatango?** The ease of use and the customer service. The platform is very intuitive and easy to use, and when I had questions, customer service was quick and thorough in their response. **What do you dislike about Tatango?** Took some time to get the entire team up to speed. We also had some issues with trying to get the copy just right, and multiple testing was required. **Recommendations to others considering Tatango:** Reaching new customers and supporters is the lifeblood of every campaign. Each method used to find new members of the community pays off. Tatango is a great help in meeting this goal! **What problems is Tatango solving and how is that benefiting you?** Reaching more customers than we did before. It's provided us with significant amounts of data that help build the messaging. We've used it to refine our core messages and build a grassroots network. ### 45. Easy to use, potential for better analytical features **Rating:** 3.5/5.0 stars **Reviewed by:** Pooja C. | Product Marketing Mgr, Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Tatango?** Super easy to set up campaigns - Like the MMS and fwd a friend feature Clearer demarcation on campaign set up helps segment customers **What do you dislike about Tatango?** No analytical/insights at a high level for all campaigns and texts **Recommendations to others considering Tatango:** Look out for analytical features and work w your internal API to ensure conversion tracking **What problems is Tatango solving and how is that benefiting you?** Reaching out to potential customers - text is easier to use and navigate for a lot of folks ### 46. Easy-to-use blast SMS tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2021 **What do you like best about Tatango?** The user experience is really intuitive. Once you've walked through the software once, it's pretty simple to find what you need going forward, and the onboarding process ensures that you're set up for success. When I have run into questions, support has been very responsive in answering questions. Overall, communication has been outstanding. Throughout the carrier approval process, the team was communicative about where things stood and steps we could take in the interim in order to start from a good place. The team is also proactive in providing tips to build a successful blast SMS program from the ground up, from formatting options and best practices to tactical input to list-building ideas. The integration with ActBlue is seamless, easy to set up, and a big plus. **What do you dislike about Tatango?** I haven't experienced any problems. I'm anxiously awaiting the completion of an integration between Tatango and NGP Digital 8, which would definitely improve the experience. I think it could also be easier to pull reporting on certain subscriber attributes (e.g. opt-in keywords). On occasion, reporting metrics can be a bit buggy, but when they've gotten stuck for an extended period, support has been quick to address it. **What problems is Tatango solving and how is that benefiting you?** Tatango has made it easy to stand up a blast SMS program to supplement online fundraising. ### 47. Solid system **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Policy | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2020 **What do you like best about Tatango?** Really love how quick and responsive the Tatango support team is. Getting started and troubleshooting issues is a breeze. **What do you dislike about Tatango?** Fairly frequent technical issues. Tatango is always proactive in fixing issues, but often have big delays. Also, the targeting functions are pretty rudimentary. We'd love to be able to do more complex targeting with ease but everything targeting wise is a bit of a chore. **What problems is Tatango solving and how is that benefiting you?** Problems: Long approval time for short codes, a few issues with little bugs that put accounts out of commission, issues with send times. Benefits: When it works, it works well. Very easy to use and send messages to our list. Easy to upload new subscribers and get reports on each message. ### 48. Excellent Customer Service!! **Rating:** 5.0/5.0 stars **Reviewed by:** Kylie Jane K. | Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** Everything from the very start! Each team member has been a pleasure to work with and has gone above and beyond. From onboarding to helping work through a couple of kinks getting started, they have offered solutions even if they had to help find out what that solution was. They are also very funny and our team enjoys each time we speak with any member of their team! **What do you dislike about Tatango?** Dislike that we haven't had a chance to meet yet because most of the world is still working remotely due to COVID. **Recommendations to others considering Tatango:** Just go for it! SMS marketing is the future way to connect with supporters and to fundraise. We regret not getting on board sooner. **What problems is Tatango solving and how is that benefiting you?** Tatango has allowed us to have a platform for our organization when we are seeing so many companies fall into the trap of cancel culture. They are not like other Big Tech companies who censor clients because of their agenda or ideologies. We have found value in allowing all voices to be heard, even those you may disagree. ### 49. Tatango is easy to use, easy to teach, and has great customer service. **Rating:** 4.5/5.0 stars **Reviewed by:** Alyssa B. | Digital Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** Tatango's interface is very easy to learn, which makes it great for a workplace like ours where individuals are often shifting between teams and clients and we do a lot of training on the fly. The interface is very straightforward and intuitive. Some of the platforms we use in our work routinely have issues or service disruptions, but Tatango has barely every (I literally can't think of a time) caused any issues for us. **What do you dislike about Tatango?** Some of the search features aren't optimized for the way we organize our work. For instance, you can't search by a fragment of a mailing name. However, the search features have improved GREATLY over the past year, and it's much less of an issue now. I gave feedback about search issues to the Tatango team around October of 2020, and we saw improvement within months. So the responsiveness was great, and I trust they'll continue improving. **What problems is Tatango solving and how is that benefiting you?** Tatango allows us to expand the reach of our clients' fundraising programs by incorporating texting. This allows us to give clients another option to add lift to their fundraising totals at a fraction of the cost of some other outreach options. Tatango helps us bridge the gaps and bring up monthly engagement. ### 50. Industry Standard for Grassroots Fundraising **Rating:** 4.5/5.0 stars **Reviewed by:** Erica S. | Lead Account Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2020 **What do you like best about Tatango?** I like the user-friendly interface, which allows us to maximize productivity within our team. I also like the simple analytic tools, which give us the opportunity to understand what is and isn't working for our client. Finally, I really appreciate the ultra-responsive customer service representatives. A few months ago, I was having trouble with send times and one of their helpful representatives video chatted me to quickly solve the problem. **What do you dislike about Tatango?** I wish there was a way to draft texts when there aren't credits in the account, as we rely on the client to add funds. We've also had some issues in the past with texts being sent on time, but those have since been fixed. Additionally, although the interface is relatively simple and user-friendly, it's a bit outdated. Finally, the default schedule time for texts is always one day ahead, which leaves more room for user error in my experience. **Recommendations to others considering Tatango:** I have used a couple other texting programs and Tatango is by far the best in my experience, if only for the stellar customer service team. If you value responsiveness, efficiency, and reliability, Tatango is the platform for you. **What problems is Tatango solving and how is that benefiting you?** I use Tatango to instantly connect with grassroots donors, especially in times of breaking news or current events. Using texting as a fundraising tool allows us to seize the moment in a quick manner rather than going through an entire email life cycle. This has been especially helpful during moments like the Presidential Debates and Election. Finally, the ROI for my client's texting program speaks volumes for the benefits of using Tatango. We've had some texts with over a 1,000% ROI. ## Tatango Discussions - [How does Tatango's pricing tier out over different SMS volume packages?](https://www.g2.com/discussions/pricing-in-bulk) - 1 comment, 1 upvote - [View Tatango pricing details and edition comparison](https://www.g2.com/products/tatango/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-01+00%3A45%3A46+-0500&secure%5Bsession_id%5D=77cd623c-2323-4f9c-bacd-685dc128ce5a&secure%5Btoken%5D=32c3ea68f6440ba18d7ca5ee37b887985ac6fa291ee86f20582a589e2bf5e513&format=llm_user) ## Tatango Features **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Tatango Alternatives - [EZ Texting](https://www.g2.com/products/ez-texting/reviews) - 4.5/5.0 (728 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,440 reviews) - [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) - 4.7/5.0 (626 reviews)