---
title: Tatango Reviews
meta_title: 'Tatango Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 176 reviews by the users' company size, role or industry
  to find out how Tatango works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 176
  scale: '5'
date_modified: '2026-07-07'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Tatango Reviews
**Vendor:** Tatango  
**Category:** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 176
## About Tatango
Since 2007, nonprofit organizations have used Tatango's best-in-class software to create meaningful text message conversations with donors, resulting in hundreds of millions of dollars being fundraised. Made to serve the needs of high-volume senders, Tatango's easy-to-use technology ensures that every client has the features and functionality to fully realize the power of text messaging within their organization and maximize their fundraising results.



## Tatango Pros & Cons
**What users like:**

- Users praise the **exceptional customer support** at Tatango for its promptness and professionalism in campaign optimization. (1 reviews)
- Users praise the **exceptional support team** at Tatango for their promptness and expertise in optimizing campaigns. (1 reviews)

**What users dislike:**

- Users feel **misled by missing features** of Tatango's NXT interface, despite appreciating the customer service response. (1 reviews)
- Users report experiencing **poor customer support** from Tatango despite some initial positive interactions. (1 reviews)

## Tatango Reviews
  ### 1. Easy texting

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kenneth M. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 17, 2021

**What do you like best about Tatango?**

The product it self is great. And the team is fantastic.

**What do you dislike about Tatango?**

Nothing. The platform and team are perfect.

**What problems is Tatango solving and how is that benefiting you?**

We arw now able to reach subscribers through a different medium.

  ### 2. Great tool that they're always working to improve!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brandt M. | Chief Technology Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 20, 2020

**What do you like best about Tatango?**

Tatango is a great platform.  They're really trying to make it the best platform possible and listen to their users about how they can make it better

**What do you dislike about Tatango?**

Not a lot really.  The pricing at first is hard to understand but once you figure it out this is hands down the best SMS out there

**Recommendations to others considering Tatango:**

Talk about some of their out of the box ideas

**What problems is Tatango solving and how is that benefiting you?**

Contacting folks another way.  Cross channel folks have given much more frequently

  ### 3. Success with Tatango

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 01, 2021

**What do you like best about Tatango?**

I enjoy that we're able to integrate with other platforms which makes crafting and segmenting lists more convenient and manageable.

**What do you dislike about Tatango?**

I wish there were some better ways to report on things - it would be nice to be able to track the number of opened texts or set up a way to reference back to if they took action in the message.

**What problems is Tatango solving and how is that benefiting you?**

We're able to contact our members in an entirely new way to encourage conversion rates of event registrants to attendees. We have found that having an additional touchpoint allows us to remind users that we're holding the event and not getting lost in the world of email.

  ### 4. Easy-to-use broadcast SMS platform!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Shannon G. | Deputy Digital Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 30, 2020

**What do you like best about Tatango?**

The Tatango platform is incredibly intuitive and easy-to-use. This has been very valuable to me as I have had to train people on the platform a few times. You don't have to take a lot of time learning a new and complicated platform with Tatango.

**What do you dislike about Tatango?**

I wish some of the integrations with other softwares were a bit easier to access.

**Recommendations to others considering Tatango:**

If you need a ready-to-use broadcast SMS program, Tatango has it all. A lot of other platforms I was looking at had a lot of "extras" that weren't going to be that valuable to my program. Tatango's platform is simple and highly functional if you want to send out a lot of text messages to your list. Their support team is also fantastic and they were willing to answer my questions promptly and enthusiastically — even if that meant jumping on the phone with them.  Highly recommend!

**What problems is Tatango solving and how is that benefiting you?**

I needed to get a broadcast SMS program up quickly, and I was able to do that with Tatango's help. Managing texting programs can be hard, but the support from Tatango and accessible software made it as easy as possible. Using Tatango, I was able to communicate with donors, volunteers, and supporters quickly and at a low cost.

  ### 5. New customer of Tatango

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 18, 2021

**What do you like best about Tatango?**

The customer service provided, we've seen very quick response times.

**What do you dislike about Tatango?**

Nothing, everything has been smooth so far.

**What problems is Tatango solving and how is that benefiting you?**

Solving fundraising issues.

  ### 6. Easy & Accessible

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 24, 2021

**What do you like best about Tatango?**

Tatango is extremely easy to both learn and use.

**What do you dislike about Tatango?**

I wish it were easy to implement AB testing to different segments of the list. As it stands, you can do only on or the other.

**What problems is Tatango solving and how is that benefiting you?**

It's great to communicate our lists through multiple digital platforms. With Tatango, we can more easily share rapid-response messages than we would be able to with email.

  ### 7. Adequate tool to expand existing outreach efforts to new prospects.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Rob L. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 23, 2020

**What do you like best about Tatango?**

I like the interface the best.  It is an easy to use, straightforward platform where you can easily track your schedule of posts (and history), content, and engagement.

**What do you dislike about Tatango?**

This is not a knock on tatango exactly, but there are some limitations with certain carriers and types of messages that may hinder your campaigns' at certain points.  Be aware that carrier issues do come up from time to time and it may be an obstacle.  It wasn't for our team, thankfully, but be aware of that ahead of time.

**What problems is Tatango solving and how is that benefiting you?**

Traditional digital outreach through email and social media is great but we were missing engagements with interested people who we did not have email addresess for or for one reason or another were not following social media.  The direct, and somewhat more intimate contact through SMS is a great way to actually connect with people.  It's an active consumption instead of the passive (reading and scrolling) of email and social media.  Responses were great and I like knowing that the person on the other end cared enough to respond.

  ### 8. Tatango is user friendly and easy to learn

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rachel M. | Lead Account Strategist, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 20, 2020

**What do you like best about Tatango?**

The user interface is very easy to navigate and easy to train new users on. The platform is intuitive and gets the job done. It has allowed my clients to easily reach donors at higher rates than email alone and increase our fundraising potential. Tatango also allows for increased rapid response potential for political clients, not just for fundraising but for rapid communications. Reports are easy to access. The customer service has been very fast and support is quick to alert about issues facing the platform. Of all the various software platforms I use for my job, the customer support at Tatango is top notch.

**What do you dislike about Tatango?**

The thing I dislike most is needing a separate email address for every organization or candidate I use tatango for. While this might not be a problem for many, as a digital consultant with multiple clients it gets difficult to have enough email aliases. It is also sometimes difficult to find admin features, however actually loading and sending texts is easy.

**Recommendations to others considering Tatango:**

If you are using tatango for multiple clients, then make sure you have enough email aliases. But otherwise, Tatango's features are great and meet all my needs. I have not used, or been in charge of sourcing other texting platforms, but Tatango has been great and I do recommend it to others.

**What problems is Tatango solving and how is that benefiting you?**

Email opens are down as more and more people get in the game. Text allows us to reach more donors and get higher open rights and maximize our fundraising potential. We've seen fantastic ROI and increased the reach of our clients. It has allowed our candidates and organizations to increase their budgets and electoral work.

  ### 9. Texting Program Benefits

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2021

**What do you like best about Tatango?**

I like the ability to segment and the easy to use interface.

**What do you dislike about Tatango?**

I wish there were more options to segment and split groups into test groups. I also wish there were a way to search by names of each text.

**What problems is Tatango solving and how is that benefiting you?**

I think my biggest problem is the number of segmenting options. A benefit is the team is always very responsive.

  ### 10. Best and most helpful group of people I have ever worked with!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2021

**What do you like best about Tatango?**

I love how helpful the staff is. They are quick to answer and care about each one of our clients.

**What do you dislike about Tatango?**

This isn't about Tatango, just mass texting in general. It's very difficult to build the lists.

**Recommendations to others considering Tatango:**

If you want to do mass texting you don't need to look any further!

**What problems is Tatango solving and how is that benefiting you?**

How to reach a new network of supporters.

  ### 11. Tatango review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Andrea M. | Senior Digital Strategist, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2021

**What do you like best about Tatango?**

I love how simple of a platform Tatango is to use! Very user-friendly interface and the onboarding process was very robust and supportive for new users.

**What do you dislike about Tatango?**

I think more capabilities for donor personalization would improve the tool even further.

**What problems is Tatango solving and how is that benefiting you?**

We're raising a ton of revenue via SMS and MMS messages! We've seen great ROI while using this tool.

  ### 12. User friendly and great service.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.)

**Reviewed Date:** February 24, 2021

**What do you like best about Tatango?**

We like that we can engage and reach our members quickly with new information. The reports have been very helpful in figuring out subscriber errors. Overall it's a very user friendly tool to use for communicating to a large audience quickly. The customer service has also been very helpful whenever I had questions.

**What do you dislike about Tatango?**

We don't have any complaints at the moment.

**Recommendations to others considering Tatango:**

If you would like to reach more people and share information quickly, Tatango is a great tool to use.

**What problems is Tatango solving and how is that benefiting you?**

We now have a great tool to get more engagement and get information out quickly to all our union members.

  ### 13. A Good Platform

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2021

**What do you like best about Tatango?**

ease of use, simple interface, easy to see proof while you're working

**What do you dislike about Tatango?**

seems to shut down a lot for other members of my team, sometimes awkward to use

**What problems is Tatango solving and how is that benefiting you?**

i haven't noticed any problems but i know other members of my team have, benefits include being able to have a functioning text program for our client

  ### 14. Tatango is very user friendly.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 20, 2020

**What do you like best about Tatango?**

I like how easy the targeting section is

**What do you dislike about Tatango?**

That there is no way to search for a specific message. I wish there was a search bar when looking for texts we already sent.

**Recommendations to others considering Tatango:**

It's very user-friendly, I would reccomend it!

**What problems is Tatango solving and how is that benefiting you?**

Benefits: can reach a large audience with a few simple steps. And reengage the list.

  ### 15. Automate data exports.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 18, 2021

**What do you like best about Tatango?**

We get great data from Tatango which generates great insights.

**What do you dislike about Tatango?**

Having to export all data manually takes a lot of time. If that could be automated it would free up a lot of time for my team and me.

**Recommendations to others considering Tatango:**

Automate data exports

**What problems is Tatango solving and how is that benefiting you?**

I build data visualization systems and analyze all the data from it.

  ### 16. Easy to Use - some technical issues but team is helpful

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mary Beth K. | Account Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2021

**What do you like best about Tatango?**

super easy interface to use and it is very easy to learn & teach to other users

**What do you dislike about Tatango?**

the reporting always seems to be off somehow & the times don't seem accurate

also not being able to stop sends once they start

**What problems is Tatango solving and how is that benefiting you?**

easy texting for large campaigns - super easy to teach and use!

  ### 17. Good platform for texting

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 25, 2021

**What do you like best about Tatango?**

I like how simple the layout is and how easy it is to create new texts with legal stuff already taken care of.

**What do you dislike about Tatango?**

So far nothing! I haven't used another platform so hard to compare.

**What problems is Tatango solving and how is that benefiting you?**

We are reaching audiences in a new way. Seeing new supporters and donors.

  ### 18. Tatango is one of my favorite platforms for blast texts!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2021

**What do you like best about Tatango?**

The onboarding process is very thorough, and I love the integrations available.

**What do you dislike about Tatango?**

The UX feels a bit outdated and I wish we could collect data outside of the opt-in series.

**What problems is Tatango solving and how is that benefiting you?**

Right now, we're working on building our fundraising capacity, and Tatango has been helpful with that.

  ### 19. Great Customer Service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 24, 2021

**What do you like best about Tatango?**

Their customer service! The team helping us is always responsive and helpful to both questions and suggestions.

**What do you dislike about Tatango?**

The lack of customization in filters and tags

**What problems is Tatango solving and how is that benefiting you?**

They have done an amazing job of helping us build out our MMS program, especially with graphic design

  ### 20. Account Manager

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 24, 2021

**What do you like best about Tatango?**

The support we have received from everyone

**What do you dislike about Tatango?**

Double opt-ins can be tricky for our clients

**What problems is Tatango solving and how is that benefiting you?**

It is a great tool to use for growing a smaller non-profit or company that is looking to grow their message and reach a wider audience.

  ### 21. Tatango is great!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 16, 2020

**What do you like best about Tatango?**

User experience is super easy, it's really easy to test

**What do you dislike about Tatango?**

the only thing that's annoying is that you need separate usernames for each client/campaign. but other than that its great

**What problems is Tatango solving and how is that benefiting you?**

able to text super easily to our donors

  ### 22. Fundraising

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 20, 2020

**What do you like best about Tatango?**

Easy to sort daily texts, schedule, and input graphics.

**What do you dislike about Tatango?**

Sometimes specific numbers and providers don't work.

**What problems is Tatango solving and how is that benefiting you?**

Tatango allows us to reach more supporters through text message fundraising. Tatango's customer support is very responsive and solves problems quickly.

  ### 23. It's easy to use and very helpful piece for your digital fundraising campaigns

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2021

**What do you like best about Tatango?**

The click to text message & the contact card feature

**What do you dislike about Tatango?**

The platform itself is not intuitive - it's hard to navigate if you haven't used it before

**What problems is Tatango solving and how is that benefiting you?**

Broadcast texting is just better than P2P

  ### 24. Mass Text is great when you need help

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 25, 2021

**What do you like best about Tatango?**

adjusting time to be sent to staff so i am not waking up either shift

**What do you dislike about Tatango?**

none. its a great to to use when staffing is down

**What problems is Tatango solving and how is that benefiting you?**

not having to individualize text

  ### 25. Tatango

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2021

**What do you like best about Tatango?**

so easy to use, easy to upload names, no coding knowledge necessary

**What do you dislike about Tatango?**

sometimes samples don't send, kind of finnicky with phone number format

**What problems is Tatango solving and how is that benefiting you?**

raising tons of money for our clients!!

  ### 26. Excellent Software.  Proactive Support Team.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 17, 2021

**What do you like best about Tatango?**

Easy to use software with great features

**What do you dislike about Tatango?**

Would have liked the system available sooner

**What problems is Tatango solving and how is that benefiting you?**

Faster communication with my audience at a reasonable price.

  ### 27. Daily Useer

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 03, 2021

**What do you like best about Tatango?**

The team at Tatango has been very responsive and understanding throughout our collaboration.

**What do you dislike about Tatango?**

Tatango could take a stronger role in leading the field of SMS fundraising. This includes both platform development and consultancy.

**What problems is Tatango solving and how is that benefiting you?**

We're engaging diverse grassroots audiences to strengthen our efforts in electing Democrat candidates to Congress. Tatango has provided a strong tool to reach and activate grassroots audiences.

  ### 28. Extremely user friendly, account/support staff is engaged and helpful

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2021

**What do you like best about Tatango?**

The platform itself is very user-friendly, and the audience segmentation tool is useful.

**What do you dislike about Tatango?**

Wish there was an easier way to export segments/audience contacts.

**What problems is Tatango solving and how is that benefiting you?**

Growing/managing our opt-in SMS audience.

  ### 29. Tatango review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mitchell S. | Digital Strategist, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 22, 2020

**What do you like best about Tatango?**

Easy user interface and A/B testing, efficient

**What do you dislike about Tatango?**

occasional issues / times when MMSs don't work, specifically at important times when volume is high (such as end of month)

**Recommendations to others considering Tatango:**

Great service overall! Expect delays at inconvenient times around major political events and end of month deadlines, but they are communicative in real time about these issues. Otherwise love!

**What problems is Tatango solving and how is that benefiting you?**

Digital political fundraising -- tatango allows us to reach our list of over 100,000 people within seconds of news breaking

  ### 30. Reporting tools are lacking

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2021

**What do you like best about Tatango?**

It's relatively easy to use and self-explanatory once you become familiar with the interface.

**What do you dislike about Tatango?**

The reporting tools are almost non-existent and not helpful in the way we need them to be to glean results. There's no report we can download to be able to see the top-level numbers of our program.

**What problems is Tatango solving and how is that benefiting you?**

A different way to reach our audience to get them to donate.

  ### 31. Great messaging service along with capability of maintaining a campaign

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mayank M. | Data Engineer III, Enterprise (> 1000 emp.)

**Reviewed Date:** October 15, 2020

**What do you like best about Tatango?**

The most distinguishing feature about Tatango is to create campaigns and setup automated text campaign features

**What do you dislike about Tatango?**

The API features are limited, for ex bulk messaging on a 1:1 basis is not there (not supported), only mass messaging is allowed.

**What problems is Tatango solving and how is that benefiting you?**

Biggest problem we are trying to solve is trigger based text messaging, as soon a criteria is met in the database it should trigger a message

  ### 32. User Friendly!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 20, 2020

**What do you like best about Tatango?**

This app is really user friendly. It's so easy to copy and paste text and there are pre-filled options for names, emails, cities, and zips that make keeping track of our consumer's information easier. In a world where more and more consumers are becoming more active via text messaging, this site definitely provides the tools needed for marketers to reach their audiences by segmenting specific groups.  This site also makes syncing from platform to platform a breeze. Would highly recommend to others.

**What do you dislike about Tatango?**

The only thing is that the scheduling tool automatically sets to the next day rather than the present day.

**Recommendations to others considering Tatango:**

It may be pricey, but it definitely does give a major return for clients, especially those who are eager to reimagine their marketing strategies to audiences that prefer texting rather than email

**What problems is Tatango solving and how is that benefiting you?**

With Tatango, we're able to send blasts to our audiences in ways that are digestible. This has given us a huge return in engagement, reduced list turnover, and increased revenue.

  ### 33. Good way to reach a large list

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 14, 2020

**What do you like best about Tatango?**

It's a super easy interface to use. Very user friendly

**What do you dislike about Tatango?**

I wish you could see the full title of texts, and there is some unreliability with crashing and proofs not sending

**Recommendations to others considering Tatango:**

Make sure you don't use MMS a lot because it's not the most reliable

**What problems is Tatango solving and how is that benefiting you?**

That I am able to reach a large list and send mass texts

  ### 34. The staff at Tatango have made the onboarding process easy to follow.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 24, 2021

**What do you like best about Tatango?**

The time and details that Alexis and Hanna have taken to help me stay in compliance.

**What do you dislike about Tatango?**

The fact that 2 factor authentication has to be explained, but I understand why, not everyone may have the same thoughts on security.

**What problems is Tatango solving and how is that benefiting you?**

The texting is the main reason i chose Tatango. I dont see any problems.

  ### 35. Good company to partner with

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** March 01, 2021

**What do you like best about Tatango?**

Derek is a great resource for us as he is incredibly knowledgeable regarding SMS/MMS messaging. short codes, long codes, etc.

**What do you dislike about Tatango?**

They are a little more expensive than other competitors.

**What problems is Tatango solving and how is that benefiting you?**

We needed a partner for SMS messaging and they were able to get us up quickly and keep us compliant with all the TCPA rules.

  ### 36. Top notch platform and customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2021

**What do you like best about Tatango?**

The Tatango team works to ensure we succeed.

**What do you dislike about Tatango?**

I wish I could see all my clients under 1 account

**Recommendations to others considering Tatango:**

Lean on your customer service rep for best practices. They work diligently to see you succeed.

**What problems is Tatango solving and how is that benefiting you?**

We have seen our fundraising increase exponentially using a short code for our clients.

  ### 37. Tatango Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 09, 2020

**What do you like best about Tatango?**

The best feature on Tatango is the ease of pulling reports, specifically the number of recipients after sending several SMS messages to large amounts of people.

**What do you dislike about Tatango?**

One feature I dislike is that it takes a long time for the reports and numbers to load.

**Recommendations to others considering Tatango:**

Allow for some time before pulling reports. It may take some time to load.

**What problems is Tatango solving and how is that benefiting you?**

So far I have not had any problems that I have solved at this time. Again, a benefit is being able to see the number of recipients after each SMS send.

  ### 38. Tatango has been user-friendly and reliable through the 2020 Election Cycle.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sydney S. | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 20, 2020

**What do you like best about Tatango?**

User-friendly and nice design, it's an easy service to use.

**What do you dislike about Tatango?**

I dislike that I have to request access to my account after credits have been added my my administrator, seems redundant.

**Recommendations to others considering Tatango:**

Easy and user friendly!

**What problems is Tatango solving and how is that benefiting you?**

Much easier than drafting HTML emails in other CRM and typically gives us an ROI that is even higher than our typical emails.

  ### 39. Tatango Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 25, 2021

**What do you like best about Tatango?**

It's very intuitive to use and very user-friendly!

**What do you dislike about Tatango?**

It's hard to gauge how many credits you have left on an account, and I wish there was a unicode creator on the actual software itself.

**What problems is Tatango solving and how is that benefiting you?**

It's easier to reach people via SMS!

  ### 40. Tatango has been great to work with!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2021

**What do you like best about Tatango?**

How thorough they are and easy to work with.

**What do you dislike about Tatango?**

When we first starting working together, I wasn't sure who to contact for different issues.

**What problems is Tatango solving and how is that benefiting you?**

We're working on reaching more people effectively with our messaging.

  ### 41. Some Delays and Technical Limitations, but Overall a Good Product

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 15, 2020

**What do you like best about Tatango?**

Tatango is simple to use and easy to teach others to use. I like the new password requirements before sending, which have made it harder to accidentally send to a larger universe than intended. The security is also strong.

**What do you dislike about Tatango?**

I wish that the API was more sophisticated and made it possible to exclude recent donors from new text messages. Text messages are sometimes delayed, which is a carrier issue.

**What problems is Tatango solving and how is that benefiting you?**

We have raised much more money than anticipated through texting, which is great!

  ### 42. Tatango has great customer service and is very user friendly!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Fund-Raising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2021

**What do you like best about Tatango?**

The customer service is phenomenal and the interface is phenomenal!

**What do you dislike about Tatango?**

Sometimes there's lagging on busy days (ex: election day).

**What problems is Tatango solving and how is that benefiting you?**

I use Tatango for text fundraising.

  ### 43. Very helpful, great customer service.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 24, 2021

**What do you like best about Tatango?**

Customer service is very helpful & responsive.

**What do you dislike about Tatango?**

Dealing with carriers & their changing rules.

**Recommendations to others considering Tatango:**

Ask questions & be involved.

**What problems is Tatango solving and how is that benefiting you?**

They’ve been helpful knowing appropriate disclaimers.

  ### 44. Works great

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 20, 2020

**What do you like best about Tatango?**

It's really easy to use and navigate on the backend.

**What do you dislike about Tatango?**

Segmenting and targeting could be more sophisticated.

**Recommendations to others considering Tatango:**

Tatango's team is open to user improvements and welcomes development suggestions, so anything that's lacking can be fixed!

**What problems is Tatango solving and how is that benefiting you?**

Tatango enables me to send text messages for my political advocacy client easily. One of the major benefits is that I can target donors as well as non-donors, and toggle easily between MMS and SMS messages.

  ### 45. Great & Would Recommend!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 16, 2020

**What do you like best about Tatango?**

The fast and reliable employees who will resolve issues quickly!

**What do you dislike about Tatango?**

How it will double the targeting of the text, if you open the text and don't click the refresh count button. I, too, think it is a bit pricey but it is a quality service.

**Recommendations to others considering Tatango:**

I would recommend that you title all texts so it is easier to find later one.

**What problems is Tatango solving and how is that benefiting you?**

I am able to connect client messages directly with consumers.

  ### 46. I use Tatango every day for more than 50 sends a day

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 14, 2020

**What do you like best about Tatango?**

I love that you can set up sends so quickly and send with one click

**What do you dislike about Tatango?**

I don't like that you can't delete suppressions or pause sends and that you can't send to multiple states when doing overlap tags. Also I don't like that you can't click on bitlys once they are sent

**Recommendations to others considering Tatango:**

Ease of use and very helpful customer service

**What problems is Tatango solving and how is that benefiting you?**

We are able to reach large audiences at quick speeds

  ### 47. Tatango is the best in the business.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 15, 2020

**What do you like best about Tatango?**

User friendly, powerful, and empowers our clients to reach new fundraising highs

**What do you dislike about Tatango?**

As a consultant, needing a different email for each account makes log ins difficult

**Recommendations to others considering Tatango:**

Do it! Best in the market and incredible customer service.

**What problems is Tatango solving and how is that benefiting you?**

Fundraising! reaching supporters on their phones. most clients are seeing 1000% ROI and it has become an incredible way to respond to breaking news and reach supporters who are on the go

  ### 48. Effective Software for Text Fundraising

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jeremy N. | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 22, 2020

**What do you like best about Tatango?**

Very effective, easy to use, good service

**What do you dislike about Tatango?**

Sometimes it's buggy, but sometimes that is due to the carriers. And they are good at proactively resolving bugs.

**What problems is Tatango solving and how is that benefiting you?**

We are sending political fundraising texts, and the results are pretty amazing in terms of how much we've raised.

  ### 49. Super easy to use! User friendly interface. Makes onboarding Clients a breeze! Thanks Tatango Team!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 23, 2020

**What do you like best about Tatango?**

The interface is straight forward and super user friendly.

**What do you dislike about Tatango?**

I wish it was integrated to SalesForce so that the information is automated and syncs itself.

**Recommendations to others considering Tatango:**

It has a few manual steps but for the most part, it helps with streamlining processes for Client accounts.

**What problems is Tatango solving and how is that benefiting you?**

The Text auto responder is awesome! Loved that it is all housed all in one.

  ### 50. Amazing Experience!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 30, 2020

**What do you like best about Tatango?**

The ability to get text messages out to our base in a timely manner as well as working with the Tatango team who was available to answer questions around the clock.

**What do you dislike about Tatango?**

I have no complaints about using Tatango thus far.

**What problems is Tatango solving and how is that benefiting you?**

Reaching out to our volunteer and constituent base on a consistent basis.


## Tatango Discussions
  - [How does Tatango's pricing tier out over different SMS volume packages?](https://www.g2.com/discussions/pricing-in-bulk) - 1 comment, 1 upvote

- [View Tatango pricing details and edition comparison](https://www.g2.com/products/tatango/reviews?page=3&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-07-10+19%3A13%3A43+-0500&secure%5Bsession_id%5D=4f28dbd2-5de5-433b-9a8c-e9ebecf58781&secure%5Btoken%5D=fbf31a2158930714ce2dd3eab8019234098044a15088c84eca989e3fd57063d7&format=llm_user)

## Tatango Features
**Text Messaging**
- Bulk SMS
- Two-Way Text Messaging
- Text Scheduler
- Automatic Replies
- Automatic URL Shortening
- MMS Marketing
- Personalization
- Transactional SMS

**SMS Platform**
- Reporting
- Automation
- White Label
- Text-to-Landline
- Short Codes
- API Integration

**Agentic AI - SMS Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance
- Decision Making

## Top Tatango Alternatives
  - [EZ Texting](https://www.g2.com/products/ez-texting/reviews) - 4.5/5.0 (728 reviews)
  - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,445 reviews)
  - [Textedly](https://www.g2.com/products/textedly/reviews) - 4.6/5.0 (1,369 reviews)